At First Sight
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This document outlines a tourism business model that aims to provide unique and diversified experiences for individuals and families by focusing on historical, cultural, ethnic, and landscape values rather than mass tourism. It will achieve this through a strategic business plan, distinctive brand focused on travelers' values, and relevant content. Local hosts with intimate knowledge of the region will invite visitors to expand their experiences through learning about local legends, culture, and discovering new things. The business will also provide a tool for building customized tourist packages with options for accommodation, entertainment, attractions, and the interaction of four motivations: cultural/landscape touring, the city of Évora, sun/sea, and food/wines.
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At First Sight
- 3. PERFECT FOR: Individuals and families of all ages and nationalities willing to be seduced by an idea of escape, mixing unique historical, cultural, ethnic and landscape values. For all those who want to escape the routines of mass concentration tourism and enjoy diversified experiences.
- 4. An idea of tourism that always puts the traveller’s values, intelligence and sensitivity first.
- 5. HOW WILL WE ACHIEVE IT? With a pragmatic, rational, strategically sound business model. With a unique brand idea, distinct by its creative values, unconventional, aware of the differences between travellers. With relevant content and emotional impact.
- 6. PERSONALITY A local host; one who knows the region by heart. Historically precise and with intimate knowledge of the local legends and stories, as well as with sound social and natural culture, he invites the visitor to expand his experiences.
- 7. PERSONALITY Living with open doors in order for the tourist to know everything that happened around here, but always leaving room for him to discover something new.
- 8. BUILD A TOUR TOOL Tourist package building tool, which allows access to availability, prices, type and characteristics of: 1- Accommodation 2 - Entertainment 3 - Attractions The interaction of 4 (four) inclusive Motivations:
- 9. THE INTERACTION OF 4 MOTIVATIONS: Cultural and landscape touring The city of Évora (World Heritage) Sun and Sea Food and Wines
- 10. STANDARD OPERATION Building of closed packs (without interaction of Motivations) SKIN LIPS LEGS EYES Direct distribution inserted into the distribution channel
- 11. Break to See More
- 12. Break to See More
- 14. Feel a Hot Refresh
- 15. Feel a Hot Refresh