AJF Financial Services is a financial planning firm founded in 1991 and based in New York City. The firm provides comprehensive financial planning services to individuals, businesses, and professionals. Services include financial planning, wealth strategies, risk management, and retirement planning. AJF Financial takes a sustainable investing approach, applying environmental, social, and governance screens to distinguish investments aligned with client values. The firm aims to help clients achieve financial goals through a client-centric approach.

1. AJF Financial Services
“Who we are is the possibility of abundance and
financial freedom through sustainable investing!”
- Andrew J. Friedman, President & Founder AJF Financial Services
• Comprehensive
Financial Planning
• Independence
• Transparency
• Sustainability
708 Third Avenue Ste. 2011 • New York, NY 10017 • 212-779-0789 P • 212-779-0851 F • www.ajffinancial.com

2. Welcome
708 Third Avenue Ste. 2011 • New York, NY 10017 • 212-779-0789 P • 212-779-0851 F • www.ajffinancial.com
Welcome to AJF Financial Services
AJF Financial Services, Inc. was founded
in 1991 with the purpose of providing
comprehensive financial planning services
to individuals, businesses and
professionals. Andrew Friedman,
President and Founder of AJF Financial
Services, is a Certified Sustainability
Investment Professional, Certified
Financial Planner, a member of the
Financial Planning Association and a
Registered Investment Advisor. AJF
Financial Services is committed to
communicating financial concepts &
creating customized strategies with our
clients in a transparent manner, AJF
Financial Services endeavors to help all of
our clients reach their financial goals via
our client centric approach towards
financial guidance.
Our Staff
AJF Financial Services’ staff consists of
experienced professionals with a "hands
on" approach to financial guidance. Not
only do clients find our team members
knowledgeable, they also discover that
our staff truly cares about making their
dreams a reality. We endeavor to keep our
clients focused on where they want to go,
advise them on how to get there, and
continually remind them of the
importance of maintaining a disciplined
approach to realizing their dreams.
AJF Financial offers the following services
for individuals, businesses and/or
professionals:
• Comprehensive Financial Planning
• Wealth Strategies
• Risk Management Strategies
• Corporate Retirement Planning
• Individual/Small Business Retirement
Planning
Sustainability
Sustainable Investing with AJF Financial
Services
At AJF Financial we aim to provide our
clients with the opportunity to invest
more in line with their core values. To
facilitate this, we apply an additional layer
of screening that distinguishes
investments based on Environmental,
Social, and Governance (ESG) criteria.
Sustainable Investing is grounded in the
premise that all business decisions are
made to encompass all stakeholders
(employees, shareholders, communities,
members of the supply chain,
environment) and that operating in this
manner is a long term value proposition.
Uncovering deficiencies in areas of ESG
can alert investors to uncommon risks
that have the potential to impact
investment performance over the long
term. Andrew Friedman earned his
certification as a Sustainable Investment
Professional from Concordia University,is
a member of US SIF and a Principles for
Responsible Investment (PRI) signatory.
AJF Financial Services
@AJFFinancial
AJF Financial Services
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Registered Representatives offering Securities through American Portfolios Financial Services, Inc. Member:FINRA,SIPC
Investment Advisory products/services are offered through AJF Financial Services, Inc. A New York State Registered Investment Advisor. AJF Financial Services, Inc. is independent of American Portfolios
Financial Services, Inc.
Securities offered through American Portfolios Financial Services, Inc. (APFS) Member FINRA/SIPC. Investment Advisory Services offered through AJF Financial Services, Inc. is not affiliated with APFS.
Investments products and services available only to residents of : Arkansas (AR), California (CA), Colorado (CO), Connecticut(CT), District of Columbia (DC), Florida (FL), Georgia (GA), Illinois (IL), Iowa (IA), Kansas
(KS), Maine (ME), Maryland (MD), Massachusetts (MA), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY) North Carolina, (NC), Pennsylvania (PA), Tennessee, (TN), Utah, (UT), Virginia (VA),
Washington (WA) and Wisconsin (WI)
We are licensed to sell insurance products in the following states of: California (CA), Connecticut (CT), Florida (FL), New Jersey (NJ), New York (NY), Utah (UT) and Pennsylvania (PA)