1. A Crash Course on Creativity
are
STANFORD UNIVERSITY
you
paying
ALONSO
JAVIER
attention?

2. insights
6 Valladolid several
lab guide
things missed
differents (spain) sectors surprises
store opportunities

3. I have observed that
there is a jacket that I
insights
saw while. I saw a
poster that says that
the collection is only
until the end of
October. Change
collections gives the
feeling of not
Some clothes are
repeating clothes. I've
poorly placed
never seen the sign.
So I recognized some There are places
ideas about space. where you are
I was surprised by the invited to sit and
use of different types reflect.
of light and dark. From this we see
the most expensive
clothing store and
more elegant.

4. things missed
The roofs of
the buildings
Lights illuminate
areas that are
obstacles and
become useful
and decorative
space

5. surprises
When no doors are
invited to come
naturally in the store.
The highlight Separate boxes and
illumination spaces serve shelf space to
over other display products

6. As a result of
opportunities
observing the
store space, I
discovered
places where
there were
items that had
not previously
received.
Simple things
serve to create
opportunities