Vanessa Powell created a logo for a new organization called Be-YOU-tiful, combining the words "YouTube" and "Beautiful" to reflect the mission of accepting personal beauty. She generated sketches of potential logos before selecting a final design featuring a figure embracing herself. Vanessa then added color and typography to the logo, choosing pink and gold hues to appear gentle and comforting alongside a scribbled red to convey bold love, completing the logo to represent the organization's message.