Fine Arts 27 - Logo & Illustrator Work

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Assignment Four
Illustrator Exercises

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Create Rectangle

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Fill and Stroke

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Scissors Tool

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Text Tool & Text Path

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Blob Brush
Text Tool and Text on a Path

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Live Trace

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Gradient Tool

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Pen Tool

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Concave

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Delete Anchor Tool

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Shear Tool

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Effect Tool

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Pathfinder Tool

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Assignment Four
Naming Process

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Fansided
The Chive
Buzzfeed
Athletes
Unions
Compensation
Words to Create Organizational Name

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Buzzfeed + Athletes
= Buzzletes
New name suggests that the pay for
play issue creates a lot of discussion
about whether athletes should be
paid or not.
Created Organizational Name

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Assignment Four
Logo Design

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Reference Images

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Logo Sketches

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Logo, Version 1 & Final

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Logo with Color
Red is the most visually appealing color.

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Logo with Typography
Script is elegant but still implies power.

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T-Shirt with Logo & Image