The document discusses various drink advertisements and their marketing strategies. It notes that many ads use cartoons or unrealistic scenarios to portray their drinks in a positive light. The ads often feature catchy songs or slogans and aim to show that their drinks can provide benefits that others cannot. They also tend to prominently display the drink product itself throughout the ad.

1. It shows people drinking the drink
and showing how nice it is and I have noticed the adverts are cartoon based. It shows the whole product on its own at the
that everyone should try it. end and has a slogan to go with the product.
Even the competitors have quite a lot of cartoons.
The slogan is normally catchy.
They use a wide range shot of the
drink to show the drink off. The adverts are either in cartoons or an unrealistic situation.
Most of the adverts make out that the drink does stuff that no Most of the adverts have a little to them for example the
Has a song over the advert that is
other drinks can do. monster energy drink advert shows people running after a
catchy and goes with the story of
guy that is in the advert and he hides and meets another
the advert.
The Iron Bru advert is cartoons. The drink is the main guy who gives him the drink. After he has drank it he
feature of the advert and it is always on the screen which becomes a monster. Also, on the diet coke advert there is
means that it is always in the eye of the viewer. only one diet coke left in the fridge and the girls in the
story fight over it by telling each other how bad there day
has been. Then a girl walks in with electric shocked hair
and she gets the last coke. Once she has drunk the drink it
Rubicon is around the Research on
price of £1 but I can vary makes her feel better.
in different shops. The Rubicon mango advert has a Drink
catchy song to it that relates to the Adverts.
Ingredients drink and the taste of it. The advert
gets straight to the point and makes (Key items that could
Water, Mango Purée be added to my
the viewer want to taste it. advert).
(19%), Sugar, Citric Acid,
Flavourings, Stabilisers
(Guar Gum, Xanthan The price of Sprite can vary
Gum), Vitamin C in different shops, from £1
to £1.40
Diet coke is priced around
Monster Energy can be Ingredients
£1.30.
priced between £1.70 Fanta is about £1.20.
to £2. Ingredients Carbonated water
Ingredients Ingredients Sugar
Carbonated water, Citric acid
Carbonated water, Sucrose, Glucose, Carbonated water, High fructose corn syrup Caramel colour, Acidity regulator (E331)
Taurine, Sodium citrate, Panax ginseng root and/or sucrose, Citric acid, Sodium benzoate, Natural lemon and lime
Aspartame, Phosphoric
extract, L-carnitine, Caffeine, Sorbic acid, Modified food starch, Natural and artificial flavourings
flavours, Sucrose acetate isobutyrate, Sodium acid, Potassium benzoate,
Benzoic acid, Niacinamide, Sodium chloride, Preservative (E211)
polyphosphates, Coconut oil, Yellow 6 Natural flavours, Citric
Glucuronolactone, Inositol, Guarana seed,
Pyridoxine, Hydrochloride, Sucralose, brominated vegetable oil, Ascorbic acid, Red 40, acid, Caffeine.
Riboflavin, Maltodextrin, Cyanocobalamin. Dioctyl sodium sulfosuccinate.