SlideShare a Scribd company logo
Source for Brand Character Words
•Katie Sky
•UK music artist
•Brand Diagram
words from the
lyrics of “Monsters”
The World in 2033 Xintong Li
https://images.genius.com/3e4ea3655e91bc22a79775a37780
8201.800x800x1.jpg
Fake Boyfriend Robot Xintong Li
Naming Process
The World in 2033 Xintong Li
Light + Brave + Monsters
=LIBRASTER
Fake Boyfriend Robot Xintong Li
Brand Character Diagram
The World in 2033 Xintong Li
LIBRASTER
PERSONA
tactful
capable
leadership
PURPOSE
sell
publicize
demonstrate
LANGUAGE
straight
simple
virile
TONE
conclusive
security
fierce
Fake Boyfriend Robot Xintong Li

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Assignment 2 draft 2

  • 1. Source for Brand Character Words •Katie Sky •UK music artist •Brand Diagram words from the lyrics of “Monsters” The World in 2033 Xintong Li https://images.genius.com/3e4ea3655e91bc22a79775a37780 8201.800x800x1.jpg Fake Boyfriend Robot Xintong Li
  • 2. Naming Process The World in 2033 Xintong Li Light + Brave + Monsters =LIBRASTER Fake Boyfriend Robot Xintong Li
  • 3. Brand Character Diagram The World in 2033 Xintong Li LIBRASTER PERSONA tactful capable leadership PURPOSE sell publicize demonstrate LANGUAGE straight simple virile TONE conclusive security fierce Fake Boyfriend Robot Xintong Li