The document contains summaries of three chapters from a marketing textbook. It discusses distribution channel management, designing customer-oriented marketing channels, and customer-oriented logistics management. Distribution channel management ensures products are available where and when customers want them. Channel design clarifies how entities are linked in the network and their roles. Logistics is the process of efficiently moving goods and services from origin to customer while meeting customer requirements.

1. Name: - Abhishek Kusmey
Roll no. :-109
Assignment
Chapter:-13 (Distribution Channel Management):-
Distribution management ensures that:
A product is made available to a consumer at a retail shop close to his
residence, thus, providing the “place” utility;
A product is available at the retail counter at a chosen time of the consumer,
thus, providing the “time” quality;
A consumer can pay for a product and take it home whereby he becomes the
owner of it, thus, the “possession” utility has also been provided for.
Chapter: - 14 (Designing Customer-oriented Marketing Channels):-
The channel design is normally mean to give clear idea about the no. Of
channel entities in the channel network the way in which they are linked.
The roles and responsibilities of the entities in the network
Clear cut guidelines for the major activities to be performed during the normal
functioning of the channel.
Distribution channel design:-
Channels
To consume a
product
Participates in channel
flows
Service outputs have
to be delivered
Thus performs
Activities have to
activities
be performed

2. Chapter:-15(Customer –Oriented Logistics Management):-
Logistics is the process of Planning, Implementing, andControlling the
efficient, effective flow and storage of goods,services, and related information
from point of origin to point ofconsumption for the purpose ofconforming to
customerrequirements.
Logistics Functions:-
Purchasing / Procurement
Inventory Control
Warehousing
Materials Handling
Facility Location / Network Design
Transportation
Customer Service
Order Processing