![Suggestions for Future Webinar topics? Email them to [email_address] And share your thoughts with the authors: Babette E. Bensoussan, The MindShifts Group Pty. Ltd, Level 6, 8 Help Street, Chatswood, New South Wales, 2067, Australia, E-mail: [email_address] Craig S. Fleisher, Odette School of Business, University of Windsor, 401 Sunset Ave.-508 OB, Windsor, Ontario N9B 3P4, Canada, E-mail: [email_address] See the FT Press website for the book: www.ftpress.com Copyright 2007 by Fleisher & Bensoussan, All rights reserved.](https://image.slidesharecdn.com/ask-the-experts-interview-with-craig-fleisher-and-babette-bensoussan-on-business-and-competitive-analysis-1761/75/Ask-the-Experts-Interview-with-Craig-Fleisher-and-Babette-Bensoussan-on-Business-and-Competitive-Analysis-13-2048.jpg)
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Ask the Experts Interview with Craig Fleisher and Babette Bensoussan on Business and Competitive Analysis
The document features an interview with Craig Fleisher and Babette Bensoussan, authors of 'Business and Competitive Analysis,' which provides a comprehensive guide on various analytical techniques, totaling 24 methods across different categories. It emphasizes the importance of proper analysis in decision-making and includes frameworks such as competitive positioning and financial analysis. The book builds upon their previous work while promoting practical application of analysis tools for improved business outcomes.
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Ask the Experts Interview with Craig Fleisher and Babette Bensoussan on Business and Competitive Analysis
- 1. Ask the ExpertsInterview with Craig Fleisher & Babette Bensoussan Authors of Business and Competitive Analysis
- 2. BUSINESS AND COMPETITIVEANALYSIS Effective Application of New and Classic Methods THE DEFINITIVE HOW-TO GUIDE FOR BUSINESS AND COMPETITIVE ANALYSIS Craig S. Fleisher Babette E. Bensoussan 2007 Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 3. Book about analysis528 pages in all Two parts: Analysis context and process Tools & techniques Builds and extends upon our prior book Strategic and Competitive Analysis , but offers 24 different techniques Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 4. Analysts define realityfor decision makers whose actions can alter it. Analysis in the larger intelligence process Context and priorities facing analysts The process of performing analysis Scope of analysis – competitors, environment, technology, and decision-maker/location F&B’s 10 Commandments for B&CA Avoiding analysis pitfalls Four-level hierarchical model of analysis failure Communicating analysis results FAROUT Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 5. Five Sections totaling24 Techniques Competitive (5) Enterprise (5) Environmental (5) Evolutionary (5) Financial, Probabilistic and Statistical (4) Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 6. Industry Analysis –9 Forces Competitive Positioning Business Model Analysis SERVO Analysis Supply Chain Analysis Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Competitive Techniques
- 7. Benchmarking McKinsey 7SAnalysis Shadowing Product Line Analysis Win/Loss Analysis Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Enterprise Techniques
- 8. Strategic Relationship AnalysisCorporate Reputation Analysis Critical Success Factor Analysis Country Risk Analysis Driving Forces Analysis Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Environmental Techniques
- 9. Event and TimelineAnalysis Technology Forecasting War Gaming Indications and Warning Analysis Historiographical Analysis Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Evolutionary Techniques
- 10. Interpretation of StatisticalAnalysis Competitor Cash Flow Analysis Analysis of Competing Hypothesis Linchpin Analysis Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Financial, Probabilistic and Statistical Techniques
- 11. "Baruch's Law remindsus that, 'when all you have is a hammer, everything looks like a nail,' a condition describing the single most difficult challenge facing both business analysts and consultants, novice and veteran alike. In 2003, Fleisher and Bensoussan delivered what all leading intelligence thinkers agree was THE definitive guide to analytics and interpretation for the first half-decade of the new millennium. With their latest collaboration, this expert duo has defined the second-half of this decade as one guided by knowing the tools appropriate for the cognitive task at hand while expanding the toolkit available to be even more complete, valuable, and useful through the actionable detailing of 24 all new techniques. Plus, the unique FAROUT approach to tool selection equips analysts to quickly and easily apply the right techniques more reliably and scientifically to the range of outcomes anticipated in every business-decision support situation." Arik Johnson, Managing Director Aurora WDC Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 12. For More About Business & Competitive Analysis , and 24 Useful Analysis Methods, see: Craig S. Fleisher and Babette E. Bensoussan Business and Competitive Analysis: Effective Application of New and Classic Methods Upper Saddle River, NJ 2007 Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 13. Suggestions for FutureWebinar topics? Email them to [email_address] And share your thoughts with the authors: Babette E. Bensoussan, The MindShifts Group Pty. Ltd, Level 6, 8 Help Street, Chatswood, New South Wales, 2067, Australia, E-mail: [email_address] Craig S. Fleisher, Odette School of Business, University of Windsor, 401 Sunset Ave.-508 OB, Windsor, Ontario N9B 3P4, Canada, E-mail: [email_address] See the FT Press website for the book: www.ftpress.com Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
- 14. To Download anArchive of the Webinar, Register Online at www.ReconG2.com where we'll be Posting the Record of this Event Next Week