This document appears to be a graphic design portfolio belonging to Ashleigh Kasper. It includes sections on branding identity, brochures, newsletters, magazines, annual reports, typography, and illustrations. The portfolio provides examples of Ashleigh's work in these areas and demonstrates her skills in graphic design, branding, layout, typography, and digital painting. It also includes a brief biography highlighting her qualifications and experience in graphic design.
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Painting 101
Going From Traditional
To Digital Canvas
Old Charcoal
In Brand New Art
WACOM Tablets
and You!
Interview
with an Artist:
Catching up with
Ashleigh “Renoir” Kasper
Nights turn on days
And seasons run through years
But how one particular day will be?
Life is here and only now.
Babies grow from children
Into adult and into their own
But the length of relationship?
Life is here and only now.
Moments are what we have to live and share
Yes to plan for the future.
But to live as if there were none
Enjoying all that God has given
So as not to miss what has always been
A groaning creation waiting for an imminent return.
Tears, stream down and hands reach for
What is so seldom given:
A life wrapped in moment living
And never deaf to sorrow nor blind to love–
For life is here and only now.
portfolio contents
about the artist
Ashleigh Kasper is a freelance illustrator, based in the greater Boston area, in Massachusetts, United States.
Some published works she has received recognition for include a published book, called “One Day, I Will Be..”
She has worked with the Quinsigamond Community College to create this children’s book in 2015, written and
illustrated by herself to improve the college’s public relations.
Among other charity work and private commissions, she was selected to represent PetSmart, Inc. for their 2014
Winter Management manual that was distributed to over 1,000 stores in the United States,
Canada, and Puerto Rico.
Ashleigh has a degree in Graphic Design and Digital Imaging, along with extensive knowledge of customer
service and client satisfaction.
TableofContents
AboutMe
01
02
03
04
05
06
Brand Identity
Graphic design and branding created for a mock company; demonstration
of advertising, logotypes, business cards and marketing.
Brochures and Newsletters
Full colour, double sided fold out trifold brochure. Limited colour exercise
of greyscale plus one accent colour newsletter.
Magazines and Newspapers
Magazine for mock company with an interview and full image spreads.
Annual Reports
Example annual report that was required to have statistics, yearly
summary, and donor’s list.
Typography
Four interpretations of a poem, both with imagery and implied imagery
with typographical elements as the main focus.
Gradient Mesh and Illustration
Realistic paintings and illustrations, which can be viewed in more detail in
my illustration portfolio. http://ashes.graphics
For a more comprehensive and complete Graphic Design portfolio, please refer to my online
version: http://ashes.graphics/recent-portfolio/gd
3. brand
identity
Branding and corporate identity is a big part of a
business’s success. The theme for King’s Taste was bold,
dark colours and saturated reds to show the company’s
elegance. The orange and black were used intentionally to
invoke an appetite in the customer, as colour theory states
that warm colours are more appetizing than cool shades.
To the right is a business card, front and back, designed for
the company.
Shown opposite is a simple four page brochure and two
single-page advertisements using a grid. All images and
photography for this company are original, except the four
page brochure which was required to incorporate stock
images. All other product photography was captured by
Ashleigh Kasper.
BrandIdentity
BrandIdentity
KING’S TASTE
It’s not just because we have the finest dining in New England.
It’s because we guarantee our food will satisfy your appetite and make you
fall in love with beautiful Rhode Island. So pamper yourself, and enjoy the best cuisine.
Go ahead, try to find a more perfect restaurant and location... we dare you.
4. greyscale
newsletter
full colour brochure
In order to create a challenge, and to make business
ventures more economical, more simple greyscale newsletters
and advertising was made for each mock company I created.
These fliers and branding were designed to work in greyscale
as well as full colour. In this sample newsletter, one colour
was allowed and I chose a desaturated green to go with the
turtle theme.
Full colour illustrated brochure, in addition to the catalogue and advertisements for the mock company King’s Taste Gourmet
steakhouse. The company was based on a waterfront property, thus many of the illustrations were targeted to customers who were
seeking a relaxed, but high class dinner.
GreyscaleNewsleter
Brochures
6. annual report
FromLife
FromLife
Annual reports can be incredibly boring, due to the
large amount of information and statistics they contain.
For this reason, I wanted to make my annual reports as
visually appealing and enjoyable as possible. This company
was called the Aquatic Gardens. Sadly, my backup files
crashed so I no longer have the high quality pdf of this
annual report, but it remains one of the most enjoyable
projects I’ve ever taken on in graphic design.
All photographs in this annual report are completely
original, captured by Ashleigh Kasper. Most were shot at
botanical gardens in Las Vegas, Nevada, though some are
of the beautiful fish tanks in New England Aquarium.
Wildlife photography has been a hobby of mine, and it
greatly contributed to this project.
7. Life
isno
t filled
with spectacular events, nor does it come wrapped in pretty packages or extended
va
cationsinexoticlocales–Lifeishereandonlynow.Thereisnoguarantee
that
youryearswillspanthreescoreandten.Norsuretyoflongrangeplansfulfilled–
Life
ishere
andonlynow.Nightsturnondays,andseasonsrunthroughyears.B
ut how
one particular day will be? Life is here and only now. Babies grow
from
childrenintoadultandintotheirown,butthelengthofrelationship?
Lif
e
ishere
andonlynow.Momentsarewhatwehavetoliveandshare:Yesto
plan
forthefuture.Buttoliveasiftherewerenone,enjoying
all
that G
od
has given, so as not to miss what has always been, a groani
ng
creationwaitingforanimminentreturn.Tears,stream
dow
n
and
handsreachforwhatissoseldomgiven:Alifewrapped
in
momentliving,andneverdeaftosorrownorblind
to
lo
ve–
for life is here and only now.
life is hereand only now
life is hereand only now
Life is not filled with spectacular events
Nor does it come wrapped in pretty packages
Or extended vacations in exotic locales– Life is here and only now.
There is no guarantee that your years will span three score and ten.
Nor surety of long range plans fulfilled–
Life is here and only now.
Nights turn on days, and seasons run through years
But how one particular day will be? Life is here and only now.
Babies grow from children into adult and into their own
But the length of relationship?
Life is here and only now.
typography
Four typography posters were designed for this project,
all around the same poem but with different visual themes
for each. The two on this page were drawn completely
digitally, freehand in Adobe Photoshop.
The two on the opposite page were made primarily with
traditional media, the “Life” illustration drawn with
charcoal and coloured pencils.
Doves in the second picture opposite are composed with
the text of the poem, repeated as necessary to create an
illusion of a dove. The background, however, was painted
on canvas with acrylic and photographed.
Photorealism
Photorealism
ife is not filled with spectacular events,
Nor does it come wrapped in pretty packages
Or extended vacations in exotic locales–
Life is here and only now.
There is no guarantee that
Your years will span three score and ten.
Nor surety of long range plans fulfilled–
Life is here and only now.
Nights turn on days
And seasons run through years
But how one particular day will be?
Life is here and only now.
Babies grow from children
Into adult and into their own
But the length of relationship?
Life is here and only now.
Moments are what we have to live and share
Yes to plan for the future.
But to live as if there were none
Enjoying all that God has given
So as not to miss what has always been
A groaning creation waiting for an imminent return.
Tears, stream down and hands reach for
What is so seldom given:
A life wrapped in moment living
And never deaf to sorrow nor blind to love–
For life is here and only now.
Life is not filled with spectacular events,
Nor does it come wrapped in pretty packages
Or extended vacations in exotic locales–
Life is here and only now.
There is no guarantee that
Your years will span three score and ten.
Nor surety of long range plans fulfilled–
Life is here and only now.
Nights turn on days
And seasons run through years
But how one particular day will be?
Life is here and only now.
Babies grow from children
Into adult and into their own
But the length of relationship?
Life is here and only now
Moments are what we have to live and share
Yes to plan for the future.
But to live as if there were none
Enjoying all that God has given
So as not to miss what has always been
A groaning creation waiting for an imminent return.
for life is here and only now.
8. gradient mesh
& painting
Freelance illustration has been my passion since
graduating college. I specialise in freehand, photorealistic
digital painting. This is a wonderful advantage I have,
as I can illustrate anything (or any one) that I choose to
have in my graphic design work, even if I am not able to
photograph them myself.
Painting has always come easily to me, both traditionally
and digitally. However, I have experimented with gradient
mesh and vector drawing, as shown opposite. The picture
shown is a simple drawing of my dear friend and her dog.
Though I wish I would have put more detail into it, I am
satisfied with being able to complete it within a week.
Photorealism
Photorealism
