This document provides an overview of the digital advertising ecosystem, showing how advertisers, agencies, data management platforms, exchanges, demand side platforms, supply side platforms, and publishers interact and exchange data to buy, sell, optimize, and verify digital and video ads across different channels and devices.

1. AGENCIES
DMPs AND DATA
AGREGATORS
MEASUREMENT AND
ANALYTICS
TRADING DESKS
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EXCHANGES
ADVERTISERS
AUDIENCE
PUBLISHERS
CREATIVE OPTIMISATION MEDIA PLANNING
TAG MANAGEMENT
VERIFICATION / PRIVACY
RETARGETING
AD SERVERS
AD NETWORKS
VIDEO DELIVERY MGMT
DATA SUPPLIERS
ExchangeWireASEAN Display Landscape 2014
MEDIA REPRESENTATIVES
DSPs SHARING DATA /
SOCIAL TOOLS
VIDEO DELIVERY MGMT
VERTICAL / CUSTOM
VIDEO DELIVERY MGMT
SSPs
PUBLISHER TOOLS
AD SERVERS
AD OPERATIONS
PERFORMANCE
VIDEO DELIVERY MGMT
TARGETED NETWORKS/AMP
MOBILE
VIDEO DELIVERY MGMT