The document discusses integrating an existing Leads360 customer relationship management (CRM) system with a new iOS application. It proposes consuming the Leads360 SOAP web service to register new leads from within the iOS app in response to events like missed calls. When an event occurs, the app would send a request to the Leads360 service, receive a response, and create a notification in the app with the lead information. Error handling is also considered, like retrying requests if the internet is unavailable.