BlackOut Day, a social media campaign to promote and celebrate "beauty of blackness".

1. #BLACKOUTDAY

2. Friday March 6th 2015
Launch of social media campaign to promote
and celebrate “beauty of blackness”

3. Twitter & Tumbler Feeds stormed with photos

4. T’VON
“I’m really sick and tired of seeing the 'European
standard of beauty' prevail,"
"It’s past time for the beauty of black people to
be showcased."
expect-the-greatest.com/tumblr

5. Purpose:
To help fight the negative stereotypes,
connotations and stigmas black people have
suffered with to this day and through out
history.

6. Francesca Ramsey
“BlackOut Day was an
opportunity to say that
despite the things we
encounter in the world
around us, we love who
we are and we are going
to uplift each other.” YouTube guru

7. The trending hash tag was even
paired with phrases such as
“Black is ALWAYS beautiful”
and
“I love my skin.”

8. For further information on future
events and campaign efforts, visit
their website
Blackoutday.org