From the experiment of “Apparecchiare la città” presented at Salone del Mobile of Milan was born the first collection for“Lago Maggiore Casalinghi” brand.The collection is not realized by a unique company, but by a wide network of production firms that represent one of the most historical italian district production lines. The collection was designed by Ghigos Ideas for household product companies that, for the first time, joined forces to cooperate on a uniform project to diffuse and promote the district production across the international market. Lago Maggiore Casalinghi and Ghigos Ideas officially present the new collection “Apparecchiare la città” during Ambiente2013 in Frankfurt, to keep on the diffusion process for this original initiative. The exhibition will show to the visitor a strange city of objects, a landscape “at hand”, tables as inhabited islands, thatwelcomes elevations with some iconic monument-objects (or are they miniature buildings?) in a continuous interplaybetween different scales and cross-references between architecture and design, between urban and domestic, expositiveand culinary aspects.Into the sky-line of “urbanized” tables you can see plates as houses, pots as squares or pepper mill that seem likecontemporary skyscrapers with multifaceted facades. Looking at a salt shaker to find it “urbanized”.The point of view is what changes reality and makes us experience a surreal walk through objects, which lose their purelyfunctional value and discover themselves as “something else”: they are parts of an apparently paradoxical world, andbecome casket of our emotions.Not yet consumers, not just owners, we find ourselves custodians of simulacra that define a new urban skyline.
Il progetto scolastico richiedeva il restyling dei biscotti Gentilini e del packaging secondo un’analisi del mercato attualmente non soddisfatto o non attirato dal prodotto, con lo scopo di rinnovarne la tradizione e di aumentarne la vendita a un maggior numero di acquirenti.
Mario Bongio srl is a manufacturing company of bathroom design accessories, showers and faucets born in 1936 and located in north of Italy, close to Milan, in the area of the Lakes. Design , creativity , care of the details , technology research , passion , hard work , Made In Italy, Experience , craftsmanship... these are at the base of their success.
The owners Antonio, Grazia and Alessandra (third generation), together with Patrizia, the tireless "spokeswoman" for Bongio products worldwide, and all the workers, all share the strong and unequivocal desire to make things properly and successfully.
www.bongio.it www.bongiocasa.it
From the experiment of “Apparecchiare la città” presented at Salone del Mobile of Milan was born the first collection for“Lago Maggiore Casalinghi” brand.The collection is not realized by a unique company, but by a wide network of production firms that represent one of the most historical italian district production lines. The collection was designed by Ghigos Ideas for household product companies that, for the first time, joined forces to cooperate on a uniform project to diffuse and promote the district production across the international market. Lago Maggiore Casalinghi and Ghigos Ideas officially present the new collection “Apparecchiare la città” during Ambiente2013 in Frankfurt, to keep on the diffusion process for this original initiative. The exhibition will show to the visitor a strange city of objects, a landscape “at hand”, tables as inhabited islands, thatwelcomes elevations with some iconic monument-objects (or are they miniature buildings?) in a continuous interplaybetween different scales and cross-references between architecture and design, between urban and domestic, expositiveand culinary aspects.Into the sky-line of “urbanized” tables you can see plates as houses, pots as squares or pepper mill that seem likecontemporary skyscrapers with multifaceted facades. Looking at a salt shaker to find it “urbanized”.The point of view is what changes reality and makes us experience a surreal walk through objects, which lose their purelyfunctional value and discover themselves as “something else”: they are parts of an apparently paradoxical world, andbecome casket of our emotions.Not yet consumers, not just owners, we find ourselves custodians of simulacra that define a new urban skyline.
Il progetto scolastico richiedeva il restyling dei biscotti Gentilini e del packaging secondo un’analisi del mercato attualmente non soddisfatto o non attirato dal prodotto, con lo scopo di rinnovarne la tradizione e di aumentarne la vendita a un maggior numero di acquirenti.
Mario Bongio srl is a manufacturing company of bathroom design accessories, showers and faucets born in 1936 and located in north of Italy, close to Milan, in the area of the Lakes. Design , creativity , care of the details , technology research , passion , hard work , Made In Italy, Experience , craftsmanship... these are at the base of their success.
The owners Antonio, Grazia and Alessandra (third generation), together with Patrizia, the tireless "spokeswoman" for Bongio products worldwide, and all the workers, all share the strong and unequivocal desire to make things properly and successfully.
www.bongio.it www.bongiocasa.it
Mario Bongio srl a manufacturing company established in 1936, located in north of Italy, close to Milan in the area of the Lakes.
Design, Creativity, Care of details, technology research, hard work , passion, ideas, experience, Made In Italy.....these are our main strongest points.
The owners Antonio, Grazia and Alessandra (third generation) together with Patrizia, the tireless 'spokeswoman' of Bongio products worldwide and all the workers, all share the strong and unequivocal desire to make things properly and successfully.
www.bongio.it www.bongiocasa.it
Piano di comunicazione completo, strutturato in 4 aree:
1. Cosa comunicare - il messaggio
2. A chi comunicare - le persone
3. Come comunicare - il modo
4. Quando comunicare - il momento
Strategia di Comunicazione Integrata - Amaro RamazzottiAntonella Libera
Sviluppare una strategia di comunicazione integrata offline/online, in grado di riposizionare il brand rispetto al passato, creando awareness e nuovo interesse per il marchio.
Mario Bongio srl a manufacturing company established in 1936, located in north of Italy, close to Milan in the area of the Lakes.
Design, Creativity, Care of details, technology research, hard work , passion, ideas, experience, Made In Italy.....these are our main strongest points.
The owners Antonio, Grazia and Alessandra (third generation) together with Patrizia, the tireless 'spokeswoman' of Bongio products worldwide and all the workers, all share the strong and unequivocal desire to make things properly and successfully.
www.bongio.it www.bongiocasa.it
Piano di comunicazione completo, strutturato in 4 aree:
1. Cosa comunicare - il messaggio
2. A chi comunicare - le persone
3. Come comunicare - il modo
4. Quando comunicare - il momento
Strategia di Comunicazione Integrata - Amaro RamazzottiAntonella Libera
Sviluppare una strategia di comunicazione integrata offline/online, in grado di riposizionare il brand rispetto al passato, creando awareness e nuovo interesse per il marchio.
3. Mi piacerebbe che raccontaste
agli studenti cosa state facendo.
Come volete organizzare la
mostra?
Preside
Stevan
4. Se al posta della solita
mostra di architettura si fa
un bel Bar ?
Quello interno alla
facoltà è stato chiuso
temporaneamente ....
sarebbe utile :-)
52. Comode scodelline da cui attingere con eleganza e
contegno... Giocosi (e gioiosi) coni di cialda in cui
tuffarsi con allegria; immergendosi in un mondo dai
gusti e dai colori diversi che si sovrappongono in una
montagna da “scalare” a piccoli assaggi, seppur a
rischio di qualche “caduta”...
Come coniugare la praticità delle prime senza
rinunciare al piacere dei secondi? Come evitare
che le gocce di gelato sporchino le dita, od i vestiti,
colando lungo il cono?
Il cono-gelato è un oggetto-simbolo. Lo si è reso
più accattivante, coniugando il gusto alla forma e
alla praticità: una spirale di cialda per non perdere
nemmeno l’ultima goccia del gelato,uno scivolo dove
le gocce potranno scorrere fino a rientrare nel cono
da un “ingresso secondario”, un’elica fragrante in
cialda da gustare insieme al gelato.Un cono classico,
solo con un sorriso ed un “salvagente” in più!
La valenza estetica và valutata in riferimento ai
concetti di gioco e divertimento che da
sempre connotano i coni gelato. D’altra
parte lo stesso nome, “sbrodoliNO”,
si pone come un chiaro richiamo al
mondo dei bambini...o degli adulti
ancora un pò “sbrodoloni”...
sbrodoliNO
tipo: Concorso ad
inviti “fooddesign 3”
luogo: Torino
ente banditore: galleria OneOff
cronologia: 2004
vincitore del concorso
“food design 3”
Salone del Gusto,
Torino, 21-24/10;
mostra “Dolce vita”,
Abitare, Fuori Salone
Schiffini a Milano
13-30/04
53. sbrodoliNO cono-gelato
schema della spirale di cialda per non perdere nemmeno l’ultima goccia del gelato; è simile ad uno scivolo in cui le gocce scorrono fino a rientrare nel cono da un “ingresso secondario”
84. 48 giorni per trasformare il cuore del ristorante
LA CUCINA!
85. ch tett ra
Ar i u
Alta qualità
Cultura
Tradizione di famiglia
Legame con il
Creatività
Attenzione
Sperimentare emozioni
Sobrietà
SofisticazioneSemplicità
Eleganza Riservatezza
ec i a i n m
D l n z o i in a bito
CONTAMINAZIONE
INNOVARE NELLA TRADIZIONE
GLOCALE
REINTERPRETAZIONE
ADDIZIONE
IBRIDAZIONE
Parete di comunicazioneParete Interattiva Parete Decorata Parete grafica
studio ghigos
architecture|communication|design Ristorante Piccolo Lago 30/10/2007
Riserva
materie
prime
Locale
climatizzato
perprepa-
razioni
fredde
Localeper
preparazio-
nicaldde
Spogliatio
delpersonale
Pasticceria
secca
Lavaggio
pentole
Sala
colazioni
Lavanderia
Servizi
Dispensa
Monta-
carichi
Pulizia
materie
prime
Saladapranzo
Sala
degustazione
Caffetteria
Cucinadelfuoco
Winebar
Lavaggio
Monta-
carichi
Vetrina
prodotti
tipici
Primi
piatti
Secondi
piatti
Antipastie
pasticceria
Zona
accoglienza
nuovo diagramma funzionale degli spazi della cucinadiagramma strategico per l’intervento a Piccolo Lago
91. lato A
lato B
lato C
lato D
lato E lato F
lato E
lato F
Sviluppo vetrata wine bar
lato A
lato B lato C
lato D
Trasparenza delle vetrate
gradiente specchiante della parete del
wine bar è inferiore rispetto a quello
della parete della cucina essendo
inferiore l’intensità di luce all’interno
del frigorifero del winebar
zone trasparenti
zone semitrasparenti
zone specchianti
Sviluppo pareti vetrate con quote
frigorifero
porta
grigliasala degustazione pane
griglia parete esternaparete cieca sulla sala
porta
finestre cucina all’esterno
185. Apparecchiare la città
2012
Porta menu da bar
Porta bustine zucchero
Porta tovaglioli
Set tagliabiscotti
monumentali
Set da ristorante
Opera Aperta
Set da ristorante
Opera Aperta
Tempio della distruzione
Profumatore-macinapepe
Deja-vu
Set di macinapepe
urbani
Set da caffè e latte
Tagliere montuoso
Tagliere lacustre
LEGENDA PLANIMETRIA TAVOLO :
APPARECCHIARE LA CITTA’
Tagliere agricolo
Batticarne ionico
Set di cornici portafoto per
momenti indimenticabili
Castello a-la-carte
sistema per aperitivi
Castello a-la-carte
sistema per aperitivi
Stuzzicadenti
da aperitivo
Hot-Pot dinastia
287. April May August September October
nursery vegetative stage mid season stage late season stage
April May August September October
nursery vegetative stage mid season stage late season stage
289. event
event
event
food service food service
event
event
exhibition
event
event
event
event
exhibitions
sales
event
event
event
event
sales
food service
sales
sales
event
event
food service
sales
event
event
exhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibitionexhibition
exhibition exhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibitionexhibitionexhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibition
exhibitionexhibition
exhibition
exhibition
exhibition
food service
food service
sales
exhibition
event
event
food service
sales
sales
food service
sales
food service
food service
sales
exhibition
exhibition
290. Dreamsaboutrice?
A memory you associate to rice?
What about the smell of rice?
What about its taste?
What's the sound of rice?
Places where rice is sold?Rituals and myths about rice?
Where is it born?
Proverbs about rice?
Can you play with rice?
Can you float in a sea of rice?
Is rice eternal?
How long is a rice gallery?
How many faces has a rice grain?
Can you live without rice?
Dreams about rice?
What's the color of rice?
Just rice or rice with?
How to harvest it?
rice?
What's
293. Bird’s eye view of the whole cluster
GROWTH REFLECTIONS: GENERAL VIEW
294. LANDSCAPE / DATASCAPE!!
General view arriving from Decumano: pavilions appear like landscape
GROWTH REFLECTIONS: GENERAL VIEW
295. OPEN SPACE!
Rice fields (exhibition area) Water features (exhibition area) Paving (events and food service)
Natural landscape Artificial landscape
Open Space is designed like
an endless rice cultivation.
It starts with real rice fields
and turn into a concrete
paving with similar pattern and
colours.
296. Decumanus
Rice in the
human
history
History
of rice
Kind of rice
on our table
Rice:
Environment
and ecology
Research,
Development
and
innovation
Photographic
exhibition
LAYOUT: SPACE LAYOUT
298. Landscape-Datascape totem arriving from Decumano
Foto
plastico
Beneath the word
“LANDSCAPE” a screen
placed under water reveal
the word “DATASCAPE”
and all the information
about the exhibition
KEY
CONCEPT: LANDSCAPE / DATASCAPE
299. QUESTIONS
ANSWERS
Telescopes and
peryscopes are placed
around water features.
Watching through them
you can view videos
and data from the
exhibiton
ANSWERS
Informative captions
are placed around the
Rice fields shaped like
canes displaying both
texts or QR codes to
access online
contents.
RICE FIELDS AND WATER FEATURES
300. QUESTIONS
Informative captions
are placed around the
Rice fields shaped like
canes displaying both
texts or QR codes to
access online
contents.
ANSWERS
Telescopes and
peryscopes are placed
around water features.
Watching through them
you can view videos
and data from the
exhibiton
ANSWERS
How many rice
varieties do
exists?
EG.:
What happens to
rice molecules
when boiled?
EG.:
RICE FIELDS AND WATER FEATURES
302. PAVILION MIRRORING PATTERN GRAPHIC AREAS EXHIBITION
Rice DNA barcodes become
graphic patterns to “represent” rice
variety
Inspired by national
monuments and fillen
with photographs
Exhibition with
texts, images
and graphics
PAVILION FACADE: LAYERS
303. The more interesting
and interactive (videos
and touchscreens)
parts of the exhibion
find place under the
pergolas.
EXHIBITION
Gianni Berengo
Gardin’s pictures are
displayed along the
canal walk
PHOTO
EXHIBITION
OPEN SPACE: PERGOLAS
304. Sheaves are turned into
functional elements of a living
landscape. The biggest are
kiosks to prepare and sell
food, meanwhile the smaller
ones are moveable seats and
tables.
OPEN SPACE: RICE TASTING