Arkansas Delta branding

2. Introduction

3. What we heard & saw…
 Place
 - Natural Forces as a Defining Identity, the SOIL of a land
 People
 - Diversity & History, RELATIONAL & Conversational, Pace of Life
 Heritage
 - History, Culture of Agriculture, Music, Food, the SOUL of a people
 Opportunity
 - To develop the Delta as an AUTHENTIC regional tourism experience
 Vision: Allow yourselves to dream…

4. Family Reunion

5. QuickTimeª and a
Cinepak decompressor
are needed to see this picture.

6. The Brand

29. Implementation

30. The Big Ideas
 Key organizational strategy
 RHDI spearheads adoption of brand by
stewardship groups including Arkansas Delta
Byways, Arkansas Main Street, and other
stakeholders
 Key branding strategies
 Branding, Local loyalty, Way-finding

31. Yet to be done
 Map/Placemat
 Heritage Trail Brochures
 Tourism Site Inventory

32. Conclusion & Next Steps
 To plan is human…to implement is divine.
 Stay the course, allow for no apathy or pessimism, stay
encouraged, celebrate the victories!
 “ They who say something cannot be done
should get out of the way of those who are
doing it.” -- Chinese Proverb