This document appears to be a resume or profile for an individual named AmRizwy. Some of the key details provided include: - Over 15 years of experience in roles including profit center head, new business start-ups, project management, sales & marketing, and product planning & development. - Experience working for Mahindra & Mahindra Ltd and Toyota, primarily focused on automotive and developing business in areas like accessories, customization, and value-added products/services. - Achievements highlighted include significant growth in business metrics like accessories sales and margins, developing new product lines, and awards for marketing innovations. - Education includes a bachelor's degree in mechanical engineering and post-

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2. 2/16/2018
Self Introduction
•Profit Centre Head
•New Business start-Ups
•Project Management
•Sales & Marketing
•Sourcing & Commercial
•Service Marketing
•Consumer insights & MR
•Team Building & Leadership
•Revenue Expansion
•Product Planning & Development
•Brand Management
•SCM
•CRM

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Objective

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and this is
My Resume

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WHAT IS
IT ABOUT
ME

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a unique perspective & vision

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a passion for what I do

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an honest opinion

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an effective communicator &
listening leader

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a global exposure

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an innovator

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an initiative taker

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an accomplished experience
Business
Development
Product
Development
Service Marketing
Start up & Turnaround
Game Changer

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a treasure of auto passion

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a wealth of patience

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WHAT
DO I
EXCEL IN

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core and specialty competencies

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SO
WHAT

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BPR created significant profit share
• Accessories
• Customisation
• VAP BS

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a 8X(780%) growth in accessories

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a 6% point growth in margins
Company margins grew

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a Largest Deal in Company’s history

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a multifold growth in exports

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an in house development & sourcing
Overseas Project
Accessories ,Customization developed in house

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a profit center & only OE in print to design
customisation
Creating Aspirations
Connecting strategy, customer insights , global trends , developing concepts & tapping latent demands
Customisation- Delevering Aspirations

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a profit center catering tailor-made Business solutions (BS)
Own
Delivering Solutions
Connecting strategy, national policies , immerging trends & demands, global insights
VAP- Business Solutions

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In house PD -360 degrees competencies development
Connecting strategy, innovation & NPD including styling to market launch
NP
DS/
FF
Accessories & body kits
Driving Innovation-Leading industry

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Customer Focused Business development
Fully contained team oversees end to end business development –market insights to profits
In house team synchronized with regional BD-360 degrees
competencies development

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WHERE
HAVE I
WORKED

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intern market &customer research
(Mar 1986 to Feb 1987)
Grey-Import
Entry in India
NGDA & Services

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regional market & business development
(Sept 1990 to Dec 2000)
Regional
Manager
Regional Office
Car Sales
Customer care
Spares
Market
Development
Mahindra & Mahindra Ltd-Automotive Sector

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in brand,service-marketing & customer
retention (Jan 2001 to Aug 2006)
Regional
Manager
Head Office-Muscat
OMAN
UAE
THAILAND
JAPAN
Toyota & Lexus

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in brand,consumer insights,crm,digital-marketing
& events (Sept 2006 to Aug 2010)
Mahindra & Mahindra Ltd-Automotive Sector
Head Office-
Mumbai

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head profit center accessories,vap BS
& customisation business (Aug 2010 onwards)
Head Office-
Mumbai
Mahindra & Mahindra Ltd-Automotive Sector

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MY
CAREER
PATH

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my career path

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MY
QUALIFICATIONS

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bachelor of mechanical engineering
Batch 1990 Nagpur University

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diploma in mechanical engineering
Batch 1987 Govt Polytechnic Nagpur
•The Government Polytechnic, Nagpur, was founded on 14th July, 1914
•One of the oldest & premium institution of India
•The institution has given birth to Engineering College presently known as V.N.I.T. Nagpur, as well as
Govt. Medical College (GMC), Nagpur.

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PG diploma in marketing management
Work
Study
Work & Study
Post Graduation
Batch 1991

41. https://www.linkedin.com/in/arifrizwy
MY
PROFESSIONAL
PROFILE

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Business Communication of India (ABCI) 2010 -Bronze award in Tabloid
Category

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Certificate Of Appreciation for Strategic Planning & Execution Excellence of Xylo
Launch

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Special Recognition 6 times ”Excellator Award “
•Raid De Himalaya , Product placement media coverage & organizing rally support
•Mahindra Great Escape Planning & organizing multiple Events scaling it to pan India level
•Annual Great Escape Planning & organizing event for National Media,OEM vendors, International Partners & key
dignitaries
•Digital Marketing. Planning & initiating pre-launch buzz & launch of high profile Xylo ,Scorpio & Bolero refresh launches
•Auto Expo 2008 Planning & organizing Event
•Auto Expo 2010 Planning & organizing Event

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Selected for “Marketing Innovation Marathon” Nagoya-Japan July 2004

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GOLD AWARD ” Toyota Global Marketing Innovation Marathon” Mar-06 Bangkok
strategy of “Customer For Life”

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HIGH-PERFORMER 1990-to-1999
Youngest Regional Sales Manager in India

50.  Powerful Branding Strategies by Al Rias & Laura Rias
 Regularly nominated for Idea Generation workshops for New Launches
 Seminar & Award Evaluation on “Marketing Innovations” by Toyota Motor Corporation Thailand.
 Invited member to International Workshop on Marketing Innovations organised by Toyota Motor Corporation,
Japan, at TMC Nagoya, Japan.
 National Conference on Material Handling: As a student of Mechanical Engineering theses selected for
presented -Automatic Assembly of PCB
2/16/2018 50

51.  Self learning & knowledge sharing – blogging, social, media on subjects of automotive, marketing, management,
engineering, adventure, life values, product & space designs, food ,nature, wellbeing & natural remedies
 Working for education & health of under privileged children
 In-house trainings, external lectures
 Participation in Workshops/Seminars/Contest including one by TMC on International level
 Meditation
 Walking & cycling routine
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51
Relationship
social
Official
Family

52. This Is My
Work

53. (Aug 2010 onwards)

57. OEM
Customisation
www.mahindra-customisation.com

59. THAR
WANDERLUST

60. THAR
WANDERLUST

62. KUV
Xtreme

64. THAR
Daybreak

65. THAR
Daybreak

66. THAR
Customised

67. BOLERO
Customised

68. BOLERO
Customised

69. SCORPIO
Customised

70. TUV3OO
Customised

71. Customised
kits

72. Verito /XYLO
Customised

73. THAR
Customised

74. Adventure
Customised

76. Innovation driven –Auto Expo Best CV Pavilion Award -2018

77. Innovation driven –Auto Expo Best CV Pavilion Award 2016

78. School van equipped
with SafeEye technology

79. Municipal
Applications

82. BBC TopGear
Aug 2016

83. http://evoindia.com/?p=8248

84. http://evoindia.com/?p=8248
THAR Midnight conquer
Himalayas…Autolife

85. Significant Highlights (Sept 2006 to Aug 2010)

86.  Brand Communication
 CRM Special Events
 4x4 Equity
 What s New-Customer
programs
 Exclusive Offers
 Delight Stories
http://www.mahindrascorpio.com/scorpio_topgear_magazine.aspx

87. Marketing Reach & Engagement -CRM Events-A well received initiative

88. Mahindra Great Escape & 4x4 track –experiential marketing

89. Auto Expo-PR & Media Management

90. Significant Highlights (Jan 2001 to Aug 2006)

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Value Chain up-gradation & Promotion

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Significant Highlights (Sept 1990 to Dec 2000)

95. Marketing & Promotional events
› Motor shows
› Experience Galore
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› Road Show
› New Product awareness
› Transport Solution –Live demonstration

96. Product positioning measures-
Value Chain up-gradation & Promotion
Transport Solution
VAP
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Up positioning product with local customization
Improvement of Market share & product life cycle
Developed Mahindra Marshal Deluxe
Phenomenal Test-marketing results led to factory built Marshal
Deluxe as new product
Factory built
Marshal Deluxe
Market
Response

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My Hobbies
& Interests

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99

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102. Dedicated to excellence.
Like almost every
successful person , I begins
with two beliefs: the future
can be better than the
present, and I have the
power to make it so.
AmRizwy