Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Library Space as a Means of marketing: Case Study: Designing the Library for the Youth


Published on

To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Virpi Launonen, Director
of Mikkeli City Library, Southern Savo Regional Library, Finland

Published in: Education
  • Be the first to comment

  • Be the first to like this

The Library Space as a Means of marketing: Case Study: Designing the Library for the Youth

  1. 1. The Library Space as a Means of Marketing – Case: Designing the library for young people Twin cities in Tallinn 4.–6.5.2011 Virpi Launonen
  2. 2. About Mikkeli
  3. 3. Some facts <ul><li>Total area km2 2 127 </li></ul><ul><li>land area km2 1 716 </li></ul><ul><li>water area km2 411 </li></ul><ul><li>Population 48 688 </li></ul><ul><li>Density of the population 28,4 </li></ul><ul><li>(persons per km2) </li></ul><ul><li>Summer cottages 5 698 </li></ul>
  4. 4. <ul><li>Reasonable size, 50 000 inhabitants, an urban city in the middle of lakes and nature </li></ul><ul><li>Quality life in quality environment </li></ul><ul><li>Good location and good connections </li></ul><ul><li>Growing service and administrative centre, capital of the province </li></ul><ul><li>Traditional ”school city”, lots of studying possibilities, new investments in higher education </li></ul><ul><li>Global new technology enterprises </li></ul><ul><li>Committed labour </li></ul><ul><li>Reasonable cost of living </li></ul><ul><li>Good networks </li></ul>Mikkeli – the capital of Lake Finland
  5. 5. What are the things young people want from libraries? <ul><li>Get a grip on this problem by evaluating our services </li></ul><ul><li>Non-user survey for young people </li></ul><ul><li>There weren’t any non-library users in the sample (about 60 students, from 3 different schools) </li></ul><ul><li>Group interviews to find out the reasons why young people don’t visit the library more often </li></ul>
  6. 6. The main conclusions of interviews <ul><li>Library as a space is not attractive enough </li></ul><ul><li>More sofas </li></ul><ul><li>There isn’t much to do for young people in libraries </li></ul>
  7. 7. Workshop <ul><li>About forty pupils </li></ul><ul><li>The pupils had great ideas and they discussed vividly </li></ul><ul><li>Ideas how to develop the library </li></ul><ul><li>We got a chance to hear what young people dislike about the library </li></ul>
  8. 9. What we learned from the workshop <ul><li>Young people are irritated by the request to be silent. They want to chat with their friends, but on the other hand they appreciate that there is a silent place in the library. That’s why there should be different noise level zones in the library. </li></ul><ul><li>There are too many books. It’s hard to find something interesting to read. More shelves for displaying the books as reading tips </li></ul><ul><li>There should be more room for just sitting and hanging around. </li></ul><ul><li>More activities: clubs and workshops </li></ul><ul><li>More happenings: night library, meetings with writers, game evenings, music happenings </li></ul><ul><li>Possibility to have a snack and to do homework </li></ul><ul><li>Young people have many ideas and they appreciate when they are listened to. </li></ul><ul><li>Library staff had a great opportunity to tell about library services and to ask the pupils’ opinions on them. The workshops are a perfect way to promote, evaluate and develop library services. </li></ul>
  9. 10. What have we done since? <ul><li>Kirjavaa* -library festival: </li></ul><ul><ul><li>to show that library can be a place for meeting people and doing things </li></ul></ul><ul><li>Kalevankangas Library </li></ul><ul><ul><li>we have planned the library together with the pupils </li></ul></ul><ul><ul><li>*kirjava = multicoloured, spotted </li></ul></ul><ul><ul><li>kirja = book </li></ul></ul>
  10. 16. Kalevankangas library <ul><ul><li>Lizard terrarium, sofas, games, bookshelves for displaying books as reading tips and a map where the children can mark places they have visited </li></ul></ul><ul><ul><li>Afternoon club </li></ul></ul><ul><ul><li>Fairly small collection </li></ul></ul><ul><ul><li>Different kinds of spaces </li></ul></ul>
  11. 17. What we (hope to) achieve? <ul><li>To refresh the dusty image of the library </li></ul><ul><li>Taking customers part of planning process of library facilities and services </li></ul><ul><li>More satisfied customers </li></ul>