The document describes observations made during visits to several stores - an furniture store with colorful displays, a bookstore with a well-lit interior and stationery selection, a clothing store with coordinated displays and spacious layout, a department store with cluttered sales areas, and a party supply store with a fun children's atmosphere. For each store, opportunities for improvements are listed such as in-store services, events, and design changes to enhance the customer experience.

1. ARE YOU PAYING
ATTENTION?
Observations in Abu Dhabi
Emma Murphy

2. OSO-FURNITURE STORE
Beautiful
themed
displays
Funky window
Pops of colour
displays to entice
to draw attention
customers

3. OPPORTUNITIES
 Interior Design Services
 Computer generated images for your home using photos you bring
in of your rooms to be decorated with furniture sold in the shop

4. ALL PRINTS - BOOKSTORE
Brightly lit
and well
organised
Seating area Impressive
by travel stationary
books selection

5. OPPORTUNITIES
 Book signings
 Coffee shop in store
 Book club area
 Children’s area with clown to read to them
 Interactive tools to display books
 Interviews with authors playing on screens around store

6. UNITED COLOURS OF
BENETTON
Colour coordinated
shoe stand
Spacious,
bright and
inviting

7. OPPORTUNITIES
 Add music in the background
 Live modelling shows
 Personal shopper/stylist
 Young designer competition to design for Benetton
 Mini design workshops

8. LULU
Sales
everywhere!
Cluttered and
hard to focus

9. OPPORTUNITIES
 De clutter to make more space to browse
 Remove excess stock from shop floor
 Train sales staff to be engaging with customers

10. PARTY CENTRE
Fun atmosphere, full of children
Easy to find items and helpful
staff

11. OPPORTUNITIES
 Live shows for kids with characters in costumes
 Play area for kids
 Create changing rooms
 Photos on the wall of customers in their costumes at parties
 Competition for best photo in costume