The document discusses the social media efforts of Team K for a campaign that ran from June 2nd to 6th, 2014. It outlines the performance of three social media accounts - a Facebook page opened in April 2014 that averaged 30 likes per post and had positive reception, a Twitter account joined in 2011 that had 145 tweets, 4,435 followers but an unspecified issue, and sponsored posts on opinion leader and celebrity blogs that were the most reblogged posts with an average of 98 reblogs and drew an average of 1,100 likes per post with positive reception.

1. Team K
Adeline Hui
Yaw Min Jie
Reuben Soh

3. 2nd – 6th June 2014

8. - Opened on
April 3rd,,
2014.
- Average 30
likes/post.
- Reception
generally
positive.

10. #WWDC

11. - Joined on
March 2011.
- 145 tweets,
4,435
followers.
- However…

12. - Opinion
leaders
and
celebrities

17. Most
Reblogged
posts – 98times

19. - Reception
generally
positive.
- Sites drew
on average
1,100 likes
for each
post.