The document outlines a business plan for an agency of tourism called "Apolo" located in Apolo, Bolivia. The agency aims to promote the customs of the Apolo community and its three unique natural reserves in the region. It will offer tourist packages allowing visitors to experience the local culture and ecosystems over three days, staying with families and guided by specialists. The plan provides details on locations, activities, meals, costs and payments to ensure the financial viability and success of the new tourism agency.