The document provides statistics on website traffic and user demographics for the Latvian news website Apollo.lv in January 2014. Some key findings include: - Apollo.lv had 477,788 unique visitors and over 66 million pageviews in January 2014, with over 150,000 daily unique visitors. - The site draws a large audience both in Riga and other regions of Latvia. News content remains the main draw for visitors. - Apollo.lv reaches about 14% of internet users in Latvia each day and 36% monthly, demonstrating its wide audience reach. - Users spend on average 12 minutes per day on the site and engagement has been growing steadily over time. Mobile usage via apps is also increasing.

1. Facts
2014 January

2. Latvia Top 10
Unique visitors per month
900 000
800 000
763 309
732 373
700 000
632 173
582 022
600 000
570 765
500 000
373 686
400 000
333 716
285 541
300 000
242 683
238 461
Zl.lv
Diena
200 000
100 000
0
Inbox.lv
Delfi.lv
Draugiem.lv
Tvnet.lv
Apollo.lv
Mail.ru
Kasjauns.lv
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
1188.lv
By GemiusAudience 01.2014 data

3. The biggest news websites in Latvia
Unique visitors
144 446
Daily
151 282
130 520
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

4. But who is greater?
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

5. News are the main priority
480 000
477 788
475 000
470 000
465 000
460 000
66 334 965
Without Financenet.lv and
Spoki.lv
70 000 000
65 000 000
60 000 000
55 000 000
465 186
50 000 000
50 826 630
455 000
45 000 000
Unique per month
Pageviews per month
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

6. Apollo and Tvnet Pageviews monthly distribution by regions
Rēzekne
327 897
Daugavpils
386 139
765 549
580 508
666 367
Ventspils
1 542 916
LAT Tvnet
1 339 352
Liepāja
2 237 321
LAT Apollo
6 194 318
Rīga region
6 486 588
12 449 666
Other
19 248 539
20 476 275
Rīga
20 415 107
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
The news are important not only for Riga but also for
other Latvian regions
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

7. Average daily unique
Women category
Pageviews per month
12 000 000
11%
35 000
29 472
30 000
25 000
20 000
26 856
18 847
15 000
10 000
5 000
0
LAT Delfi LAT Apollo LAT Tvnet
10 000 000
From total
Pageviews
89%
8 000 000
2%
5%
6 000 000
From total
Pageviews
4 000 000
From total
Pageviews
98%
95%
2 000 000
0
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

8. Average daily unique
Sports category
Pageviews per month
35 000
30 000
25 000
20 000
15 000
10 000
5 000
12 000 000
0
LAT Delfi LAT Apollo LAT Tvnet
10 000 000
4%
8 000 000
6 000 000
6%
From total
Pageviews
96%
From total
Pageviews
94%
4 000 000
5%
From total
Pageviews
95%
2 000 000
0
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

9. Average daily unique
Auto category
Pageviews per month
19 000
18 000
17 000
16 000
15 000
12 000 000
14 000
LAT Delfi LAT Apollo LAT Tvnet
10 000 000
8 000 000
6 000 000
3%
From total
Pageviews
97%
4 000 000
2 000 000
3%
2%
From total
Pageviews
From total
Pageviews
97%
98%
0
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

10. Entertainment category
Category monthly pageviews relative to the total website pageviews
4%
15%
:-D
41%
:-)
:-|
69%
83%
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
96%
By GemiusAudience 01.2014 data

11. What does it mean?
Great opportunities for channel branding
Ability to separate target audience
Apollo has a multilateral audience that comes not
only to entertain, but also to obtain an important
information
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

12. Rus-version visitor monthly distribution
Russians
Latvians
28%
30%
RUS
Delfi
34%
RUS
Apollo
70%
RUS
Tvnet
72%
69%
RUS Tvnet read more Latvians than Russians
That means that 69% of RUS Tvnet visitors is not your target audience
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

13. The more, the better!
Placing an ad on Apollo will be seen by crossportal audience:
Apollo
and Delfi
audience
36%
Apollo
and Tvnet
audience
48%
52%
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
64%
By GemiusAudience 01.2014 data

14. What’s Apollo?
Up to 10%, or every
tenth Latvian resident
visits Apollo portal a day
10%
33%
Monthly, every third
Latvian resident visits
Apollo
Latvian resident
Daily Apollo reader
Monthly Apollo reader
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

15. What’s Apollo?
Up to 14% of the
Internet users visits
Apollo portal a day
14%
45%
Monthly, 45% of the
Internet users visits
Apollo
Internet users
Daily Apollo readers
Monthly Apollo readers
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

16. What’s Apollo?
Unique visitors
155 734
477 788
14%
36%
Daily
Monthly
Apollo
Latvia Internet population
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

17. What’s Apollo?
66 334 965
Pageviews per month
2 139 796
Pageviews per day
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

18. What’s Apollo?
Apollo.lv monthly statistics
100 000 000
498 000
90 000 000
475 000
80 000 000
452 000
70 000 000
429 000
60 000 000
406 000
50 000 000
383 000
40 000 000
01.2013
02.2013
03.2013
04.2013
05.2013
06.2013
Pageviews
07.2013
08.2013
09.2013
10.2013
11.2013
12.2013
01.2014
360 000
Unique
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

19. What’s Apollo?
39 259
Daily
New users
Returned users
Apollo audience is loyal
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

20. 12
minutes a day on average, users spend
on Apollo
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By GemiusAudience 01.2014 data

21. s
m.apollo.lv monthly statistics
6 000 000
270 000
5 000 000
225 000
4 000 000
180 000
3 000 000
135 000
2 000 000
90 000
1 000 000
45 000
0
01.2013
02.2013
03.2013
04.2013
05.2013
06.2013
07.2013
Pageviews
08.2013
09.2013
10.2013
11.2013
12.2013
01.2014
0
Unique
By GemiusTraffic 01.2014
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

22. s
m.apollo.lv platform distribution
2%
21%
Desktops
Monthly
Tablets
Mobile
77%
By GoogleAnalytics Jan
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

23. m.apollo.lv platform distribution
1 174 062
Pageviews from iPhone per month
687 291
Pageviews from iPad per month
By GemiusTraffic 01.2014
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

24. Social Media top 10
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
By ietekmigakais.zimolutops.lv Janvāris

25. This is how iPad and iPhone
users see the flash ads
202 150
iPad lietotāju mēnesī
17 944
iPhone lietotāju mēnesī
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

26. Apollo supports HTML5 banner deployment to be shown also to
iPhone and iPad users
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

27. Advertising examples
We have our ads example page http://apollo.lv/reklama/demo
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

28. We offer
More flexible, fresher and bolder solutions
Company branding and recognition increase
opportunities
A wide range of non-standard solutions, the ability to
adapt to customer requirements and expectations
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

29. Let’s cooperate!
We have something to offer you