The Paso del Norte Group aims to promote economic, social, and cultural vitality in the Paso del Norte region through cooperation between members from the US, Mexico, and three states. Its mission is to make the region North America's epicenter of US-Mexico commerce. The group consists of leaders from business and other fields working on task forces in areas like education, health, and downtown redevelopment. Amor por Juarez is an ongoing campaign by the group to show support for the people of Juarez, especially youth, through events, posters, and fundraising.