The document is a presentation by Atlanta Digital Consultants for the Atlanta Photography Group (APG). It summarizes APG's objectives to show the value of membership and engage the Atlanta art community to attract donations. It performs a SWOT analysis and compares APG's online performance and data to a similar organization, the High Museum of Art. It provides recommendations such as using Google Analytics and a hub-and-spoke social media model. Competitive research showed the High Museum has significantly more backlinks, traffic and social media engagement than APG.

1. Presented by Atlanta Digital Consultants

2. Atlanta Digital Consultants Members
 Tyeisha Mathis
 Luis González
 Seth McKay
 Jacquelyn Vortice

4. Overview
 Atlanta Photography Group
 501(c)(3) artist initiated nonprofit organization.
 Membership
 Exhibition Shows
 Meetings

5. Social Media and SEO Objectives
 Show Value of an APG Membership
 General Atlanta Art Community Engagement
 Donations and Grants Attraction

6. Challenges
 Keywords
 Blog usage and increased traffic.
 What are Competitors doing in SEO?

7. STRENGTHS
the only photography group and
gallery in Atlanta that provides
learning opportunities and exposure
to amateur photographers
WEAKNESSES
Social Media is new as a advertising
strategy.
OPPORTUNITIES
Merge the website with social media.
Increase online presence within the
Atlanta Art Community
THREATS
The amount of donors
Virtually no entry buyer against new
entrants
S.W.O.T Analysis for APG

8. The Halo Organization
 The High Museum of Art Atlanta
 Similar Interest Group
 Well known within the Atlanta Art Community
 Strong online presence

10. Some of the Sites We Monitored

11. Overall Website Data
(APG)
 Linking Root Domains: 30
 External Backlinks: 726
 Organic Search Engine Traffic in June: 140

12. Overall Website Data
(HMA)
 Linking Root Domains: 3,373
 External Backlinks: 210,698
 Organic Search Engine Traffic in June: 21,589

13. Facebook Data
(APG)
Data collected on 7/14/13 and 7/15/13:
 Likes: 1548
 Weekly Total Reach: 1286
 Overall Monthly Page Views: 303
 People Talking About This: 32
 Monthly Posts: 12

14. Facebook Data
(HMA)
Data collected on 7/14/13 and 7/15/13:
 Likes: 67,132
 People Talking About This: 2682
 Monthly Posts: 114

15. There Have Been 12 Posts in the Past
Month
It can be seen that with whenever a post has been made (purple dot), there is a
spike in reach (blue line) and people talking about APG (green line)

16. Facebook Demographics

17. Social Share Sites

18. Geolocal Channels
 The High Museum of Art:
 Foursquare :
 14,090 check-ins
 Rating: 9.4/10
 Yelp:
 164 reviews
 4 out of 5 Stars

20. Top Rated Keywords
Keyword(s) Search Volume
photography gallery 16,600,000 / mo.
art festival 823,000 / mo.
art fair 673,000 / mo.
professional photographers 201,000 / mo.
fall festival 165,000 / mo.
photography galleries 110,000 / mo.
october festival 110,000 / mo.
photography career 90,500 / mo.
Atlanta group 60,500 / mo.
photos Atlanta 60,500 / mo.

22. Recommendations
 Google Analytics
 Canonicalization
 Social Search Sites

23. Recommendations
 Instagram and Pinterest
 Hub and Spoke Model
 Social Media Schedule

24. Works Cited
 www.opensiteexplorer.org
 www.majesticseo.com
 www.quantcast.com
 www.keywordspy.com
 www.alexa.com
 www.semrush.com
 ETC.