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AOL Gives Up The Ghost
The company that dominated dial-up Internet use is
   coming to grip with the future. As broadband use
increases dramatically, AOL has watched subscriptions
decline and advertising dollars move to Google, Yahoo,
  and MSN. Facing approaching irrelevance, AOL has
                    decided to act.
AOL Reinvents
In an effort to compete, AOL is reinventing itself as an
open use portal. To date, AOL has always restricted use of
 its portal to subscribers. No longer. AOL is beta testing a
     portal that makes services and content available to
  everyone. If all goes well, the company will launch the
                     service this month.
The growth of broadband use has correlated to the decline
   of AOL. It is estimated that as many as 20 percent of
  subscribers have left the service in the last three years.
 This loss, of course, correlates to a loss of revenues. As a
     publicly traded company, AOL must act or face a
                     shareholder revolt.
Catch 22?
What It Means For E-Commerce
The AOL development has little direct impact on e-
  commerce. As time passes, however, the new strategy
    could significantly impact Google. Google currently
supplies search results to AOL and places Google Adwords
 on the system. As subscribers decrease, you can expect
  AOL to develop solutions to replace Google. Much like
Yahoo did, Google will eventually be booted from the AOL
platform. The loss of 20 million AOL users must be causing
                Google some consternation.
The Internet is a dynamic, evolving platform. The AOL
  transformation is just another step in the process. Only
time will tell if AOL can adapt in the evolutionary process.
Please visit:
http://makemoneyofftheinternet.info/form.php?id=99177
                    for more info

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AOL Gives Up The Ghost

  • 1. AOL Gives Up The Ghost
  • 2. The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscriptions decline and advertising dollars move to Google, Yahoo, and MSN. Facing approaching irrelevance, AOL has decided to act.
  • 4. In an effort to compete, AOL is reinventing itself as an open use portal. To date, AOL has always restricted use of its portal to subscribers. No longer. AOL is beta testing a portal that makes services and content available to everyone. If all goes well, the company will launch the service this month.
  • 5.
  • 6. The growth of broadband use has correlated to the decline of AOL. It is estimated that as many as 20 percent of subscribers have left the service in the last three years. This loss, of course, correlates to a loss of revenues. As a publicly traded company, AOL must act or face a shareholder revolt.
  • 8.
  • 9.
  • 10. What It Means For E-Commerce
  • 11. The AOL development has little direct impact on e- commerce. As time passes, however, the new strategy could significantly impact Google. Google currently supplies search results to AOL and places Google Adwords on the system. As subscribers decrease, you can expect AOL to develop solutions to replace Google. Much like Yahoo did, Google will eventually be booted from the AOL platform. The loss of 20 million AOL users must be causing Google some consternation.
  • 12. The Internet is a dynamic, evolving platform. The AOL transformation is just another step in the process. Only time will tell if AOL can adapt in the evolutionary process.