This document provides a recommendation for an ANZ Credit Card promotion campaign in Ho Chi Minh City, Vietnam in July 2010. The objectives are to encourage use of banking cards generally, enhance the ANZ brand, and promote ANZ's credit card promotion program. The promotion would take place over three days at a department store, using focused activities like lucky games and music to tie the ANZ credit card brand to modern life in consumers' minds and position ANZ as a top banking card service. Decorations and materials would highlight ANZ's credit card benefits of being safe, simple, convenient, and fast.

1. ANZ CREDIT CARD PROMOTION (Credit Cards – Personal Loans – Branches)Recommendation for ANZ Credit Card recognition campaignHCMC, July 2010

2. ObjectivesEncouraging utilization of banking cards on the overallEnhancing the brand preference on ANZ banking cardsReliable / Fast / Convenient / Safe / Simple / Value-addedPromoting ANZ Credit Card Promotion program to provide strong incentives to both new users and current users (additional cards)Them Execution:Tie the concept of “ANZ Credit Card” into the mindset of consumersThe feeling of having a banking cardThe pride of being part of the modern lifePre-cast the brand image (of top-banking-card-service) for consumers’ future TOM when in need.Objectives & Theme Executions

3. Selective Mid-&-up-scale locationsHCMC: Tax Department StoreHigh-traffic day:Saturday to Monday: 4th, 5th and 6th of September at Main Lobby09 shows within 03 days.Focused activities9 hours (10 am to 13pm; 14pm – 17pm; 18pm – 21pm) with total 06 PGs (Class A) per active dayLucky games during the showsBand with Cello, Guitar and ViolinEducation & Communications: PGs leaflets; LCD & MC presentationsBanking benefits in modern lifeANZ selling points: Safe / Simple / Convenient / FastANZ Credit Card Promotion ProgramThe Location Demonstrations

4. Decorations - HighlightANZ LeafletPGs (Class A)

5. Decorations – Highlight (tt)

6. Decorations – Highlight (tt)Classic Band:1 Cello1 Guitar1 Violin

7. Decorations – Highlight (tt)

8. Booth sketch

9. Thank You