Signal Strength
When thinking about what to say today I often got sidetracked into thinking about how to fix the problem radio faces. The predicament radio has gotten into. The tragic, pathetic and seemingly terminal prognosis. I had dinner last night, purely coincidentally, with Jeff Jarvis - the author of What Would Google Do and reformed old-school media stalwart. I told him about talking to you all today - he grimaced and said, “Those guys are dead.” I suggested that maybe the newspaper guys were deader and maybe radio has already reinvented itself in various forms. Maybe. But those guys tomorrow, those guys are dead.
I love radio. I have always loved radio. It’s a soundtrack. It’s a heart beat. It is more a part of real life than maybe any other signal written, visual or interactive. It has the best pictures. I love radio. So I naturally want to fix radio. When I was at the University of Minnesota, I spent time at KUOM. I felt more connected and maybe more creative than in any other job I’ve done since. It had a huge and lasting impact on me. It shaped me.
I remember as a kid growing up in the 70’s in the middle of a corn field in Iowa feeling radio was the one thing that reliably connected me to the broader world. Locally as in the world ‘in town’ but also the world beyond. Listening during the long summer breaks to KWAY and the daily “Swap and Shop” and lives coming together, lives falling apart. Revealed to me in the items that people needed or needed to get rid of. The stories of lives beginning and lives ending and unexpected twists and detours in otherwise normal, boring lives were told in elaborate and veiled detail from eleven to one every day.
Later, as a car-less young teenager, I got around on tractors and bicycles and dirt
bikes up and down gravel roads and through the fields of corn and corn and soybeans listening to radios, discovering popular music, music that was not my parents’ and feeling connected to that agitated, rebellious, horny angst of 38 Special, and Tom Petty and the Heart Breakers and Steve Miller. Then feeling so desperate to be part of it and for it to be part of what I was trying to be. I called the KFMW request line - long distance. A human answered the phone. Older. Male. Deep and busy sounding. I stepped up and said could you play ‘Refugee’ for Christie. What song you want played? Uh, Refugee by Tom Petty and the – . Refugee. Alright I’ll get it right on kid. Click. And my chest felt full of hot blood and breath and my face was hot red and I got on my ten speed and pedaled hard up the road with a radio hanging over the ram horn handle bar of my bike. I prayed I could get to Christie before the DJ played the song. I wanted to see her face. Take credit. Get laid. But Christie wasn’t home. I hung out under the tree across from her driveway, heart beating frantically, hoping that the song wouldn’t come on. Then her mom’s car crawled up the road and slowed as it passed me and pulled into the driveway. I played it cool as her mom squinted over the wheel at me, the radio playing as it hung from my handle bars. I practiced in my mind how I would tell her that I requested the song for her. Her favorite. That I thought I was falling in love with her. And we’d kiss. That afternoon we talked for hours and hours feeling half drunk from the smell of sun and pool water and sweat and faint cigarette smoke that only a fifteen year old girl can twirl together into the sweetest perfume a fifteen year old boy would ever smell. Then as the fireflies came out and the sun got low she had to go in for dinner. I rode home slow. And the song came on. And that heavy, hot blood and breath came back into my chest. And then I was a teenager. A teenager as free and angry and in deep and desperate as any had ever been and protected only by a transistor FM radio.
Signal strength. In telecommunications, particularly in radio, signal strength refers to the magnitude of
Signal Strength
When thinking about what to say today I often got sidetracked into thinking about how to fix the problem radio faces. The predicament radio has gotten into. The tragic, pathetic and seemingly terminal prognosis. I had dinner last night, purely coincidentally, with Jeff Jarvis - the author of What Would Google Do and reformed old-school media stalwart. I told him about talking to you all today - he grimaced and said, “Those guys are dead.” I suggested that maybe the newspaper guys were deader and maybe radio has already reinvented itself in various forms. Maybe. But those guys tomorrow, those guys are dead.
I love radio. I have always loved radio. It’s a soundtrack. It’s a heart beat. It is more a part of real life than maybe any other signal written, visual or interactive. It has the best pictures. I love radio. So I naturally want to fix radio. When I was at the University of Minnesota, I spent time at KUOM. I felt more connected and maybe more creative than in any other job I’ve done since. It had a huge and lasting impact on me. It shaped me.
I remember as a kid growing up in the 70’s in the middle of a corn field in Iowa feeling radio was the one thing that reliably connected me to the broader world. Locally as in the world ‘in town’ but also the world beyond. Listening during the long summer breaks to KWAY and the daily “Swap and Shop” and lives coming together, lives falling apart. Revealed to me in the items that people needed or needed to get rid of. The stories of lives beginning and lives ending and unexpected twists and detours in otherwise normal, boring lives were told in elaborate and veiled detail from eleven to one every day.
Later, as a car-less young teenager, I got around on tractors and bicycles and dirt
bikes up and down gravel roads and through the fields of corn and corn and soybeans listening to radios, discovering popular music, music that was not my parents’ and feeling connected to that agitated, rebellious, horny angst of 38 Special, and Tom Petty and the Heart Breakers and Steve Miller. Then feeling so desperate to be part of it and for it to be part of what I was trying to be. I called the KFMW request line - long distance. A human answered the phone. Older. Male. Deep and busy sounding. I stepped up and said could you play ‘Refugee’ for Christie. What song you want played? Uh, Refugee by Tom Petty and the – . Refugee. Alright I’ll get it right on kid. Click. And my chest felt full of hot blood and breath and my face was hot red and I got on my ten speed and pedaled hard up the road with a radio hanging over the ram horn handle bar of my bike. I prayed I could get to Christie before the DJ played the song. I wanted to see her face. Take credit. Get laid. But Christie wasn’t home. I hung out under the tree across from her driveway, heart beating frantically, hoping that the song wouldn’t come on. Then her mom’s car crawled up the road and slowed as it passed me and pulled into the driveway. I played it cool as her mom squinted over the wheel at me, the radio playing as it hung from my handle bars. I practiced in my mind how I would tell her that I requested the song for her. Her favorite. That I thought I was falling in love with her. And we’d kiss. That afternoon we talked for hours and hours feeling half drunk from the smell of sun and pool water and sweat and faint cigarette smoke that only a fifteen year old girl can twirl together into the sweetest perfume a fifteen year old boy would ever smell. Then as the fireflies came out and the sun got low she had to go in for dinner. I rode home slow. And the song came on. And that heavy, hot blood and breath came back into my chest. And then I was a teenager. A teenager as free and angry and in deep and desperate as any had ever been and protected only by a transistor FM radio.
Signal strength. In telecommunications, particularly in radio, signal strength refers to the magnitude of
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. I work at Netlash.
Thursday 17 June 2010
http://
www.netlash.com
4. ANYSURFER?
Een kwaliteitslabel voor websites die voor iedereen toegankelijk zijn
Thursday 17 June 2010
Korte intro: AnySurfer is een kwaliteitslabel voor websites die voor iedereen toegankelijk zijn — ook voor mensen met een
functiebeperking. We maken al een tijdje websites die het label halen (incl. onze eigen site), maar de richtlijnen van 2006
zijn vernieuwd. Ook komt er binnenkort het Anysurfer certified label aan.
5. 2010 RICHTLIJNEN
Wat is er veranderd?
Thursday 17 June 2010
2010 Richtlijnen
6. 1. Geen relative font sizes meer
2. Geen color contrast regels meer
3. Label moet na 2 jaar vernieuwd worden
4. Video’s moeten ondertitels hebben
5. Streng toezicht op alt tags en captions
Thursday 17 June 2010
Geen relative font sizes meer
Geen color contrast regels meer
Label moet na 2 jaar vernieuwd worden
Video’s moeten ondertitels hebben
Streng toezicht op alt tags en captions
7. PRAKTISCH
Vooral voor designers en front-end developers
Thursday 17 June 2010
Praktische items (vooral voor font-end developers)
8. Thursday 17 June 2010
Uit de demo van Bart bleken dat we goed bezig zijn. Onze manier van image replacement, html pagina structuur (semantiek)
zijn al volledig volgens de richtlijnen. Toch waren er enkele kleine zaken waar we makkelijk rekening mee kunnen houden
om onze sites nog beter te maken.
9. Een blinde of slechtziende gebruiker kan
met zijn brailleleesregel slechts 40
karakters lezen.
Thursday 17 June 2010
De setup die Bart Simons gebruikte (en vele anderen met een functiebeperking) is JAWS screen reader (PC) met een
brailleleesregel van 40 karakters. Die 40 karakters zorgen ervoor dat een blinde of slechtziende gebruiker weinig overzicht
doorheen een pagina heeft. Hij heeft bijvoorbeeld geen benul of hij de korte- of lange inhoud van een artikel aan het lezen
is. Alternatieven voor screen readers zijn Supernova (PC), Voice over (Mac) en NVDA (PC). Wij gebruiken best de ingebouwde
Voice over om te testen.
10. Screenreaders lezen geen title attributes
• Altijd op je alt tags letten
• Opletten voor lege <a></a> tags (TinyMCE)
• Bij een ingewikkelde afbeeldingen een
verklarende paragraaf plaatsen
Thursday 17 June 2010
Screenreaders lezen geen title attributes bij links. Wanneer er een afbeelding in een link staat zal hij de alt tag van die
afbeelding als link lezen. Bij gebrek aan een alt tag zal hij de (vaak lelijke) bestandsnaam lezen. Ingewikkelde beelden
(bijvoorbeeld grafiek) horen een paragraaf te hebben die er uitleg over geeft.
11. Language attributes zijn belangrijk
• Head meta niet ondersteund door screenreaders
• Belang: aparte stemmen voor aparte talen
• Voorbeeld: taalkeuze
Thursday 17 June 2010
Lang attributes zijn heel belangrijk voor screenreaders. Niet in head meta (niet ondersteund door screenreaders).
Screenreaders hebben aparte stemmen voor aparte talen.
12. Fails
• Media type = screenreader fail
• Cufon = fail (use @font-face)
• Unvalid html = fail (screenreaders)
• Blockquote als indent = fail
Thursday 17 June 2010
Media type screenreader is een goed idee, maar is door geen enkele screen reader geïmplementeerd. Cufon is verschrikkelijk
door een screenreader (zelf getest met Voice over). Code moet valid zijn omdat screenreaders zijn niet zo vergevingsgezind
als browsers. We moeten ook zorgen dat onze blockquotes duidelijk blockquotes zijn zodat gebruikers deze niet als
indentatie gaan gebruiken.
13. Let op met tabindex!
• Links default onderaan de tabindex
• Slecht overzicht van de pagina
• Tabindex - 1 = win
Thursday 17 June 2010
Goed opletten met tabindex bij forms. Wanneer je op form elementen een tabindex plaatst, gaat hij deze ook voor andere
links op de pagina nemen. Best dus nooit een tabindex gebruiken. Eventueel kun je een onbelangrijke link wel een tabindex
-1 geven.
14. Skip to content
• Handig voor blinden
• Handig voor slechtzienden (mits juist gebruik)
• Voorbeeld: http://www.webstandards.org/
Thursday 17 June 2010
Skip to content is heel handig voor zowel blinden als mensen met een extreme vergroting
15. Tables
• Captions en th verplicht
• Zorgen dat deze option aanstaat in TinyMCE
• http://examples.anysurfer.be/roel/tabel2/
Thursday 17 June 2010
Captions en th verplicht bij tables
16. Paginering
• Geen “>” en “<“ in paginering gebruiken.
Thursday 17 June 2010
Storende elementen in paginering
17. Abbr met title tooltips bij forms *
• Goede oplossing volgens Roel
Thursday 17 June 2010
Zie voorbeeld http://www.netlash.com/contact
18. Links “Lees meer” zijn te kort en onduidelijk
• Lees meer met titel achter (titel tussen <span>)
• Titel verbergen met css (niet display: none)
• Win voor toegankelijkheid én SEO
Thursday 17 June 2010
Dit is enorm verwarrend in de “linklijst” van een screenreader.
19. PRAKTISCH
Vooral voor developers
Thursday 17 June 2010
Praktische items (vooral voor developers)
20. Slideshow (en andere bewegende elementen)
• Moeten stop of pauze knop hebben
Thursday 17 June 2010
Zie voorbeeld http://www.bouncebargainrentals.com/
21. Javascript modal boxes en lightboxes
• Modal staat meestal op het einde van de HTML
• Javascript focus op element voor modal
• Niet aangeraden modals/lightebox te gebruiken
Thursday 17 June 2010
Best helemaal niet te gebruiken
22. Iframes via javascript inserten
• Ik weet niet waarom (I’m a designer)
• Further research is needed
Thursday 17 June 2010