1) ANSYS is a leading engineering simulation software company that helps manufacturers design and test products virtually to reduce costs and speed up production. 2) ANSYS believes simulation will play a key role in India's "Make in India" initiative by helping companies innovate, compress design cycles, and establish a culture of simulation-driven manufacturing. 3) ANSYS works with companies across industries like automotive, healthcare, and IoT to solve engineering challenges through physics-based simulation and virtual prototyping.

1. | |May 2016
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ANSYSPUSHING THE LIMITS OF
‘MAKE IN INDIA’WITH SIMULATION
DRIVEN MANUFACTURING
`100
Rafiq Somani,
Country Manager INDIA, ASEAN & ANZ
IN MY OPINION
COMPANY OF THE MONTH
Jim Thompson,
VP- Systems Software
Development, Unisys Corporation
Tom Kindermans,
VP Asia
Akash Mavle,
CEO, PrimeNumerics

2. | |May 2016
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ANSYSPUSHING THE LIMITS OF
‘MAKE IN INDIA’ WITH SIMULATION
DRIVEN MANUFACTURING
imed at transforming India into a global hub, the ‘Make in India’ initiative of the
Indian Government has attracted eyeballs from across the world. But the project
requires several facets in order to become a successful initiative, and Internet of
Things (IoT) is anticipated to act as an accelerator to fast forward the initiative.
Moreover, as the Analyst firm Gartner expects as many 26 billion smart devices like
connected cars and wearables like smart watches to be connected through IoT by
2020; it’s time for India to take advantage of the IoT wave. So in order to ensure
IoT is effective in India, a strong collaboration is required between government
and the industry to provide IoT services without compromising privacy and
security of customers.
For India to be the fastest growing manufacturing environment in the world,
simulation is expected to play an important role in bringing the paradigm shift
towards, engineering, design, innovation and manufacturing. It is critical for
organizations to maintain a competitive edge by discovering new ways to
compress product design and manufacturing cycles. “We believe the cornerstone
of the ‘Make in India’ campaign is to promote a culture of innovation in Indian
manufacturing.” says Rafiq Somani, Country Manager INDIA, ASEAN &
ANZ, ANSYS. One of the largest engineering simulation companies in the
world, headquartered in Pittsburgh, USA, with Indian headquarters in Pune,
Maharashtra; ANSYS has been pioneering the development and application
of simulation methods for over 45 years, solving the most challenging
engineering problems of clients. Exercising simulation driven product
development, the organisation serves more than 40,000 customers across
the globe, aiding them to decrease product’s time to revenue, reduce R &
D costs, minimize prototypes and generate quicker product approvals.
A
COVER
STORY
Rafiq Somani,
Country Manager INDIA, ASEAN & ANZ
Tom Kindermans,
VP Asia
By Gurveen Chahal
ANSYS software is designed
to be easy and intuitive to use,
enabling the democratization of
auto engineering
20 Most Promising
INTERNET
OF THINGS
Solution Providers 2016

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Empowering IoT Wave via Simulation
“IoT is all about enabling connectivity and embedded
intelligence in devices so that the future IoT devices
can deliver connected functionality and perform well
in diverse environments.” believes Tom Kindermans,
VP Asia, ANSYS.
While the concept of IoT is picking pace at vari-
ous levels, the industrial sectors are seeing an explosion
of technological enhancements owing to emergence
of the IoT and intelligent devices. Speeding the de-
velopment of IoT devices, networking infrastructure
and cloud computing platforms for about four dec-
ades now; ANSYS simulation technologies have been
empowering customers to innovate industry-leading
products using predictive physics-based simulation
software that provides a critical pathway to address
the manufacturing challenges at early stage. The en-
terprise further furnishes simulation solutions that
help creating virtual prototypes of complex systems,
comprising of mechanical, electronics and embedded
software components which incorporate all the physi-
cal phenomena existing in the real-world environ-
ments. The firm develops and markets engineering
simulation software to lower the development costs,
reduce the time to market and optimize product per-
formance to address customer’s current and future
product requirements.
Embracing the World of Automotives
Autonomous vehicles are becoming a reality these
days, but the apprehension on the safety aspect still
Awards & Recognitions
• 2001, 2004: Nicholson Award for Best in
Industry of Computer Software & Services
• 2007: Baseline 40 Fastest Growing Software
Companies
• 2007,2008: Forbes Fast 15
• 2009,2010: FORTUNE Fastest-Growing
Companies
• 2012-2014: DesignCon 2014 DesignVision
Award for the Modeling and Simulation Tools
• 2014: ANSYS listed on Software 500 for eight
consecutive year
• 2015: Recognized as a 2015 Confirmit ACE
Award Winner
prevails. Therefore, addressing the safety concerns of
the passengers is gaining top priority, making auto
manufacturers live with an obligation to produce the
most robust systems possible. ANSYS being prominent
player in the IoT space and in particular the automotive
industry is working with most of the leading OEMs
globally in the automotive space. ANSYS software
is designed to be easy and intuitive to use, enabling
the democratization of auto engineering, as more
diverse employee teams work towards a common
goal. Software features such as engineering knowledge
management and ANSYS Workbench platform enable
automotive teams including OEMs and multi-tier
suppliers to collaborate in a powerful manner, sharing
workflows and simulation data. Moreover, as the user
needs in the automotive industry have become more
complex, ANSYS responds by making significant R&D
investments that allow engineers to arrive at more
accurate results without increasing human resources
and other product development costs.
Driving Large-Scale Antenna Simulation
Driven by IoT, antennas are becoming increasingly
pervasive across industries and products like,
autonomous vehicles, smart metering, drones, bio-
sensors and wearables. In the context of IoT, Antenna
simulation can be small, like in watch, mid-sized, like
antennas in cars and large-scale simulation like in
war-ships. So the current level of integration requires
engineers to mitigate EMI/EMC issues as well as
thermal issues. A reliable solution for RF and microwave
system design engineers in the scenario is ANSYS
electromagnetic simulation software that conducts
high-fidelity 3-D EM simulations, analyzes geometric-
scale variations, performs thermo-mechanical stress
analysis and optimizes the antenna design. Besides,
the integrated workflow enables clients to rapidly
conduct design trade-offs, resulting in improved range,
reliability, and data throughout.
“With the acquisition of Delcross Technologies,
a computer aided engineering (CAE) company
with software products for the simulation and radar
signatures, ANSYS now is the only organisation in
the world that provides end-to-end solutions from
small, i.e. a microprocessor to very large-scale antenna
simulation such as military vehicles.” affirms Tom. The
strategic acquisition of Delcross Technologies further
strengthens ANSYS leadership in high-frequency
electromagnetics. The combination of ANSYS and
Delcross provides a powerful solution for next
generation wireless system design and an unparalleled
IoT portfolio in the industry.
Creasing out Pain Points of Medical Device Companies
As healthcare is evolving across the globe with adoption
of disruptive innovation in treatment, patient’s health
is also valued more than before, eliminating the
option of product failures. Despite several measures
taken by the Indian Government to introduce major
changes in the regulatory landscape of clinical
Testimony to ANSYS’ Solutions
Nebia, a business startup, designed a new
showerhead to transform the shower
experience while saving water and energy.
Challenge: Because most of the cost of a
shower is in heating the water, engineers
were challenged to keep the user warm while
reducing the amount of water needed.
Solution: Nebia leveraged ANSYS fluid
dynamics to model the water flow through
the shower to reduce pressure drop, maintain
warmth and generate an excellent shower
experience. Simulation was instrumental for
this new company. It allowed it to quickly
and cost-effectively test many versions of its
product and deliver the showerhead to market.
research, the clinical testing is incapable of addressing
every possible situation or condition. Hence medical
companies are adopting engineering simulation (in
silico testing) to systematically identify and resolve
worst-case scenarios, meeting safety standards and
product deadlines. Engineering simulation solutions
from ANSYS are making medicine participatory,
personalized, predictive and preventive via the
medical Internet of Things. “When medical device
manufacturers collaborate with clinical partners and
simulation software providers such as ANSYS, it is
possible to progressively add more patient-specific
geometries to the database.” affirms Rafiq.
Researchers at ANSYS embrace the vision
of Medical Device Innovation Consortium
(MDIC) for bringing advances in the medical
device regulatory science. Evolving from a
product and technology tool provider to an
innovator in healthcare simulation looking
at physiological models, ANSYS plays an
important role in collaborating with MDIC’s
CM&S project. The representatives from
ANSYS work with the group to enable
medical device developers to generate more
groundbreaking ideas and bring devices to
patients more safely and quickly.

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ANSYS and the Asian Market
In Asia, simulation technology adoption
is growing varying for each country.
“Asia is one of the fastest growing regions
for the company. In particular China and
India are fast growing markets in overall
use of simulation, number of users in the
region and thereby ANSYS stands to gain
from this development in these markets.”
claims Tom. ANSYS Asia contributes
significantly to the global revenues of
ANSYS, almost an equal percentage
of what is contributed from ANSYS
North America and ANSYS Europe. So,
ANSYS reiterates Asia’s relevance to the
organisation and considers the Asian
region not only a significant contributor
but also a stimulator of the high rate
of ANSYS’ growth. The company thus
plans on investing heavily in new projects
for Asian markets, especially India in the
upcoming years.
Achieving Dexterity with Talent
Acquisition
Be it the software solution development
team, technical support teams or robust
sales network that includes channel
partners, the performance graph across
ANSYS is driven by the best-in-class
application experts that ANSYS houses.
With a 3,000 member strong team across
continents, ANSYS is making a difference
in the world of engineering simulation
and product development. “People are
an important asset and we take pride
in employing, training and growing
one of the best talents in the industry”
adds Tom. The firm makes a significant
investment in developing employees by
providing continuous training so they
grow to their full potential.
Supporting ‘Make in India’ for a ‘Skillful
India’
ANSYS has always considered India
as one of its fastest growing markets
globally in terms of performance. The
firm plans to further strengthen its
base in India by being a part
of several initiatives launched
by the Government of India.
“The success of ‘Make in India’
will be driven by better designs
that translate into efficient
manufacturing and developing
competitive products leading
to greater innovation.” believes
Rafiq. ANSYS also sees the ‘Skill
India’ initiative by the Indian
Government as a significant
move. The firm, prides in taking
several steps for inculcating
skills in the team ANSYS. The
firm launched an Authorized
Training Program Center (ATC)
program to ensure industry
ready engineers. In addition to
ATC, the organisation works
closely with the Society for
Automotive Engineers (SAE) to
sharpen the skills among future
engineers. Moreover, ANSYS
also encourages the faculty,
along with the interns/ trainees,
by supporting the Dronaharya
Award for best performing
faculty member among the
competing teams. “Thus, over
all training model adopted
by us, continues to generate
industry-ready professionals.”
concludes Rafiq.
In the Days to Come
With the growing need for
simulation among emerging
industries in India, ANSYS
has been carrying the legacy of
developing software to widen the
areas of simulation application.
The organisation believes that
by 2022, every engineer will
opt to use simulation for the
product development. The
simulation giant ANSYS awaits
the simulation wave with
determination and enthusiasm in
India and claims to be prepared
to lend its expertise to meet
engineering and manufacturing
challenges bestowing best in
class quality and cost in the
upcoming times.
Engineering
simulation solutions
from ANSYS are
making medicine
participatory,
personalized,
predictive and
preventive via the
medical Internet
of Things
| |November 2015
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