This document provides questions to consider when evaluating a new product or business idea, including why you want to pursue it, who may want the product and how large the potential market is, whether it will be financially worthwhile, and if you can successfully compete in that market. It ends by providing contact information for further questions.

1. Answer the 4 W’s

2. Why do you want to
do this?

3. Who and how many
want your product?

4. Is it worth it?

5. Can you win at it?

6. Questions?
• Arlen.Meyers@ucdenver.edu
• www.sopenet.org