The document promotes a new media technology called Animedia that aims to fight cluttered outdoor advertising. It claims Animedia will give brands a new glowing heart and allow control over stories and branding. It is flexible, can display real colors, and can be animated and cut into any shape. Animedia uses low electrical consumption, is thin like an NIC card, is UV protected and waterproof. It does not produce heat or gas. Delivery takes 12 days and installation is simple. The technology is produced by Promotech MS and has offices in the UK and Ireland, having operated for two years.