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Animal Welfare Implementation:Improved Conditions for Pigs onFactory Farms
Prepared for
C. Larry Pope
CEO Smithfield Foods
Smithfield, VA
Prepared by
Sarah J. Vogt
1315 Eastmeadow Ct.
Colorado Springs, 80906
PreparedforLiesl H.Eberhardt,Ph.D.on March 3, 2014 as part of the course requirementsforBusiness
and Professional Communication,COMM3240.
Mar 3, 2014
2
Mar 3, 2014
C. Larry Pope
CEO Smithfield Foods
Smithfield, VA
Dear Mr. Pope:
Here is my proposal, Animal Welfare Implementation: Improved Conditions for Pigs on Factory
Farms. In the research of your facility in Smithfield Virginia, I have become aware of the
conditions in which your pigs are housed and treated. In statements to the public, you have
promised improved conditions, yet after cost analysis, you have retracted these proposals. I
believe there are cost effective strategies to give these animals proper treatment and housing.
I understand the alteration of a facility this size would prove difficult and expensive, but with
the improved health of the animals and increased antibiotic use, veterinary care would decline.
Increased screening and monitoring of employees involved in the care and direct treatment
would ensure industry standards to be upheld. I realize the nature of the business, but with a
few implementations, both the product and the public’s view of your company will benefit.
I am available anytime to speak with you about this proposal, and would be happy to answer
any questions. You will be able to contact me by phone at (530)520-1232.
Sincerely,
Sarah J. Vogt
3
Table of Contents
Executive Summary…………………………………………………………………………………………………………………………………4
Introduction…………………………………………………………………………………………………………………..……………………….6
Purpose andScope …………………………………………………………………………………………………………………….6
Assumptions………………………………………………………………………………………………………….…………………..7
Methods……………………………………………………………………………………………………………….……………………7
Limitations……………………………………………………………………………………………………………………………......7
CurrentConditions………………………………………………………………………………………………………………………………….7
Sowsand Gestation /FarrowingCrates...........................................................................................7
Remainderof Pigs /Piglets………………………………………………………………………………………………………….8
Overall Health…………………………………………………………………………………………………………………………….8
Importance of Animal Welfare Improvement…………………………………………………………………………………………8
ProductBenefit…………………………………………………………………….…………………………………………………….8
Financial Benefit…………………………………………………………………………………………………………………………9
PublicRelations………………………………………………………………………………………………………………………..10
Animal Welfare Implementation (C.A.R.E.) ……………………………………………………………………………………………10
C. ContinuousCare throughVeterinaryPractices……………………………………………………….……………10
A. AccountabilityinMaintainingHigherStandards…………………………………………………………………..11
R. RestructuringFacilitiesasa Whole andIndividual Housing………………………………………………….12
E. Educationof EmployeesandStaff onProper Handling…………………………………………………………14
ConclusionsandRecommendations……………………………………………………………………………………………………..15
References……………………………………………………………………………………………………………………………………………18
4
Animal Welfare Implementation: Improved Conditions for Pigs on
Factory Farms
Conditions for Pigs in the Smithfield, VA Factory
Executive Summary
I have recently become aware of the conditions pigs experience within your Smithfield, VA
factory. According to undercover investigations of your facility by the Humane Society of the
United States, these animals routinely undergo traumatic abuse and cruel conditions. These
conditions include: gestation and farrowing crates for sows, open infected wounds, pressure
sores, physical abuse, improper killing of piglets, stress related behavior, lack of veterinary
attention, extreme confinement, tail docking, castration, teeth clipping, lack of anesthesia,
filthy facilities, and many more.
In 2007, Smithfield foods made a promise to undergo the switch from sow gestation crates to
more humane practices; however, in 2009 your company changed position on the imposed
regulation change due to insufficient funds.
In January 2007, Smithfield pledged to phaseoutits use of gestation cratesby 2017, but in 2009,
the company backtracked on itsself-imposed phaseouttimeframe. Although allof theacts of
cruelty recorded by The HSUS areindefensibleand oughtnotto haveoccurred,Smithfield’suse
of gestation cratesrepresentsto mostpressing problemfroman animalwelfare perspective.The
practice hasbeen widely condemned by thescientific community. (Society,2014)
Being the largest company in the pork industry, it is important to implement improved
strategies in your housing and treatment of your animals. Multiple other facilities have already
adopted revised regulations including Maxwell Foods and Cargill. The excuse of lack of
sufficient funds is no longer viable due to the increased growth and success of your company.
ProposedSolution
After the investigation into the cruelty performed in your facilities, I believe your company
needs to revise the regulations in animal treatment and husbandry. This is to include veterinary
care, employee and manager accountability, restructuring of housing conditions, and education
programs for employees on animal care and husbandry. Your company will attain these
standards through the implementation of the C.A.R.E. program.
5
C. Continuous care through veterinary practice
With proper veterinary care, pigs within your facility will not only live much higher
quality of life, but also produce higher quality product and therefore increase profit. Less
condemnation of meat will occur through quality treatment, which will boost sales and prevent
industry scrutiny of your company.
 Hiring of qualified and specialized veterinarians
 Communication avenue for animals needing immediate attention
 Availability of sufficient medication and proper facility for veterinarian care
 Use and administration of anesthesia for animals in pain or undergoing
procedure
 Humane euthanasia
A. Accountabilityinmaintaininghigherstandards
Withthe size of yourcompanyand facility,accountabilitycanbecome secondary. Withthe high
volume of animalspassingthrough,employeeshave lackedself-awarenessandhave developed
complacency inthe treatmentof youranimals. Creatinganavenue foraccountabilityand implementing
counselingtechniqueswill ensure properhandlingof animals.
 Team designationforinsuringaccountability
 Managerial oversee
 Publictransparency
R. Restructuring facilities as a whole and individual housing
Creating a more humane environment for the pigs within your facility will increase
general health, improve public opinion of your company, as well as reduce veterinary needs.
 Gestation and farrowing crate removal
 Outdoor access
 Increased square foot per animal
E. Education of employees and staff on proper handling
Lack of education in your facilities partly causes the mishandling of animals within your
facility. Through the utilization of proper training and education, the sub-par treatment of your
animals can no longer be ignored.
 Introductory employee training program
 Once a year refresher course for employees
 Availability of educational pamphlets and posters
6
 Required veterinarian refresher course
 Husbandry and animal behavior training
 Veterinarian to employee educational program
Implementation
A training program should be put in place to inform and educate your employees of correct pig
treatment and husbandry, one if not more qualified veterinarians will be held accountable for
injured animals, facility redesign of not only sow gestation confinement but for all pigs, and a
team responsible for the securement of these practices.
Introduction
With your growing company, it is important to recognize the necessity of improved living
conditions, appropriate and educated animal handling, application of animal care through
veterinary staff, as well as accountability.
Purpose and Scope
The purpose of this proposal is to highlight the mistreatments of the animals housed in your
facility along with providing solutions. Pigs have been shown to be more intelligent than other
animals we consider pets; however, unfortunately, they are not protected under animal abuse
laws.
I will strive to present ideas that will greatly benefit these animals without much of an
inconvenience to your company.
Throughout this report, I will provide proof and studies that pigs experience pain, both mentally
and physically. Also included will be research showing veterinary care will not only greatly
improve the lives of these animals, but also create a better product as well as profit. I will
discuss a few short, mandatory training programs for employees and staff will result in greater
efficiency and a more positive view from the public’s eye, which will increase sales. There will
also be a proposition for the restructuring of your facility as well as the abolishment of
gestation and farrowing crates in individual sow crating.
I will not present a financial analysis of the cost of restructuring, approximate sales increases, or
a specific training program.
7
Assumptions
My proposal for Animal Welfare Implementation is based on the assumption that owners and
managers would be committed to the application of this program. In order to successfully
transition into this platform, it will require a necessity in accountability for employees and
application. The movement entails time and financial commitments.
Methods
For this program, I utilized secondary resources such as: scientific studies, academic journals,
research, and public record including undercover video. I also observed similar companies, and
their successful transition in to similar endeavors.
Limitations
I was unable to obtain current facility financial requirements for maintenance in order to
compare costs with proposed implementations. First, I did not have access to the company’s
financial records so I was unable to provide a cost benefit analysis. I also did not include
training material; a program will be designed and implemented once the proposal gains
acceptance. The approximate cost for restructuring your facility is not included.
Current Conditions
Sows and Gestation/ Farrowing Crates
Gestation crates are metal crates that house female breeding stock during the animal’s four-
month pregnancy, individually confined (Tonsor, 2009). This housing technique barely allows
the sow to lay down, let alone turn around. Many sows kept pregnant their full reproductive
life remain confined to these crates continually. The constant stress of this imprisonment
causes bar biting, lesions, tail biting, frequent posture changing, head swaying, and
vocalizations (Boyle, 2001). In particular, blood coats the front of gestation crates from
incessant bar biting. Some piglets are born prematurely in gestation crates and would then fall
though the slats and die in manure pits underneath. At the end of pregnancy, employees move
sows and their piglets to farrowing crates. Farrowing crates separate sows from piglets and are
only slightly larger than gestation crates. Here the piglets will nurse for approximately 3-4
weeks, then, employees separate sow and offspring only to place the sow back into a gestation
crate to be forcefully, artificially, inseminated again. The sow lives like this around three years,
and is then sent to slaughter.
8
Remainder of Pigs / Piglets
Once employees separate piglets from their mothers, several things may happen. Firstly, the
piglet undergoes inspection for growth potential. If the animal is deemed unfit, the piglet will
be taken by the hind legs and forcefully swung head first onto the concrete floor for euthanasia.
Many times this process does not kill the animal and then they are thrown alive into trash bins
to be crushed by other carcasses. The piglets that are accepted for continued growth live out
their lives in barren, overcrowded rooms with slotted floors and no hay or grass for rooting (a
natural pig behavior). The growing pigs have no access to the outdoors, and will never
experience fresh air or daylight until transported for slaughter. Due to stressful conditions, they
will bite and fight each other, occasionally causing severe injury. To lessen the effects of tail
biting due to stress, not only will employees employ tooth cutting, but will also dock piglet’s
tails. No anesthetic is used in this process and it can cause long-term pain, stress, and infection.
Male piglets are often castrated as well without anesthetics and can be heard screaming in
pain. Employees jabbed a sow’s neck and back with gate rods in order to force her to move.
Multiple times, live pigs were thrown into dumpsters after being shot with a captive bolt gun
(used to render and animal unconscious).
Overall Health
Smithfield foods has a lack of veterinary care for pigs in all stages of growth and development,
including gestating pregnant sows, piglets, and adult pigs. The abhorrent conditions cause
stress related injuries that remain untreated, and develop into open and infected wounds.
These animals undergo both physical and mental abuse.
Importance of Animal Welfare Improvement
Product Benefit
Through improved animal welfare, company product will increase as well. During meat
inspections, carcasses can be partially or completely condemned with any detection of disease
that may pose a risk to public welfare or health. This condemnation can necessitate trimming
or cutting down of the carcass because of bruising. Animal health has a direct correlation with
animal welfare and therefore represents a positive link between pig welfare and product
quality.
Meat inspection can lead to a surveillance of your company’s surveillance of animal welfare.
With reduced surveillance due to quality carcasses, lower rates of condemnation and trimming
will occur due to higher pig welfare standards within your facility. (Harley, 2013)
9
Financial Benefits
Welfare problems and disease incur direct and indirect costs at production level. Your
company suffers direct losses by allowing sub-par product to be condemned and unusable by
carcass trimming or complete rejection by mean inspection. Specific supermarket chains have
specific qualifications and standards that suppliers must meet in order to contain the label
‘value brand.’ With this label, your product is more valuable and can attain higher market
price. Although it may seem financially beneficial to reduce food quality and amount, indirect
costs are a factor through the necessary veterinary care and condemnation of product resulting
from poor animal welfare, ensuing financial loss. Your company will suffer indirect financial loss
through poor product resulting from reduced animal welfare due to the requirement of
increased meat inspection. Reducing line speeds because of trimming or removal of
condemned carcasses in a more detailed inspection process decreases efficiency and
profitability. More quality meat with a compromised appearance are only used for lower value
products resulting in a lore margin of profit. (Harley, 2013) Gradually, pigs are being purchased
on a carcass merit basis; therefore, increased hog quality will boost product price (Honeyman,
1996). Additionally, pigs that are DOA (dead on arrival) or DIP (dead in plants) have an
estimated annual loss to the pork industry of $255 million or about $2.44 a head. With
improved animal welfare in your facility, your company will experience an exponential
improvement in these losses. (Vansickle, 2005) A recent study done over 2.5 years found that
not using gestation crates for pregnant sows could decrease production costs by up to 11
percent. (Humane Society Report)
(Whitcomb, 2014)
“Carcasscondemnation of pigsat MI (meatinspection) is a
substantial source of direct and indirecteconomic losses to
producers, processors and other industry stakeholders.
Consequently, improved animal health and welfare in
production systems has the potential to reduce
inefficiencies in the pig industry.” (Harley, 2013)
10
Public Relations
The use of gestation crates in the pork industry in factory farms has become less and less
accepted in public view. Many individuals declare willingness to spend more for quality meat
obtained through appropriate welfare practices. Already seven states have outlawed the use of
gestation crates, and numerous major companies have adopted polices to diminish or eliminate
the use of pork suppliers who utilize gestation crates. These companies include Burger King,
Wendy’s, Quiznos, Sonic, Harris Teeter, Chiptole, Safeway, Winn-Dixie, Carl’s Jr., and Hardee’s
(Humane Society). With improved animal welfare practices, your company will have a larger
market of sale and increase profits. The European Commission Scientific Veterinary Committee
wrote, “Since overall welfare appears to be better when sows are not confined throughout
gestation, sows should preferably be kept in groups.” Earlier it was discussed that better
welfare equals higher profit, and therefore it would be advantageous for your company to
abolish the use of gestation crates.
Animal Welfare Implementation (C.A.R.E.)
The purpose of this project is to identify areas within your company practice that would benefit
from improvement. Through analysis of these regions, I have developed a program that is easy
to follow, remember, and implement into day-to-day business. This platform will require
dedication, adherence, and acceptance from both employees and management for
effectiveness.
The participation of all parties is monumental, and each individual within your company should
be made aware of their part in this design. Passion for quality, compassion, hard work, and
pride are paramount. This program, C.A.R.E., consists of a four-step approach, established
through research, analytical consideration, and intended company success. This platform is
developed to nurture both employee and manager involvement for long-term changes.
C. Continuous care through veterinary practice
With proper veterinary care, pigs within your facility will not only live much higher
quality of life, but also produce higher quality product and therefore increase profit. Less
condemnation of meat will occur through quality treatment which will boost sales and prevent
industry scrutiny of your company.
 Hiring of qualified and specialized veterinarians
The veterinary care field has increased exponentially in the recent years, with more graduates
applying to and attending veterinary school. The availability of employment for these students
with DVM’s (Doctorate of Veterinary Medicine) is not quite enough to sustain the boom into
11
the industry. With the over availability of graduates, your company can take the opportunity of
hiring at a lower salary than in prior years, which will limit the financial hit originally, and
improving profits through increased animals care over time. (Whitcomb, 2011) The
employment of three full time veterinarians would be sufficient in covering 120 hours of the
168 hours within a weekly schedule; making animal care nearly immediate which will prevent
suffering as well as possible infection of product.
 Communication avenue for animals needing immediate attention
Instead of animal injury remaining ignored and with the employment of veterinarians, an
avenue for immediate attention will be introduced. This process will be easily configured on a
computer application or radio available between staff and veterinarians. With a veterinarian
on duty almost every hour of the week, the chance of an animal being left to suffer and
deteriorate will diminish. There are multiple different communication companies that can
install everything from simple radio to real time video conferences to access possible injury.
 Availability of sufficient medication and proper facility for veterinarian care
A designated facility will be designed for the sole purpose of treating injured animals. The
location of this facility will be directly connected to the main holding areas of all animals and
will therefore be easily accessible by veterinarians and staff alike. This facility will have
sufficient equipment as well as medication to ensure proper medical care for all injured or sick
animals.
 Use and administration of anesthesia for animals in pain or undergoing
procedure
Animals routinely undergo surgical procedure with the lack of anesthesia. With the
employment of several veterinarians, your company will now be able to quickly and efficiently
administer anesthesia for these pigs. Castration of piglets, tail docking, teeth trimming, and
wound treatment will require proper pain medication and follow-up treatment in case of
infection.
 Humane euthanasia
The tired practice of using the concrete floors in order to euthanize an undersized piglet will no
longer be employed. Instead, your company will carry out proper euthanasia techniques by
qualified veterinarians on staff. All euthanized animals will be examined for any signs of life to
ensure no pigs are discarded while still living.
A. Accountabilityin maintaininghigherstandards
Withthe size of yourcompanyand facility,accountabilitycanbecome secondary. Withthe high
volume of animalspassingthrough,employeeshave lackedself-awarenessandhave developed
12
complacencyinthe treatmentof youranimals. Creatinganavenue foraccountabilityandimplementing
counselingtechniqueswill ensure properhandlingof animals.
 Team designationforinsuringaccountability
In orderto ensure facilitywide humane treatmentof all pigs,a teamof current employeeswhohave
provenrecordsof accomplishment inproperanimal handlingtechniqueswill be constructed. The team
will consistof atleastfive members, andatleastone of these memberswillbe atlocationatall times.
Anyimproperhandlingormistreatmentof animalswill be immediatelydocumentedandthendiscussed
furtherwithinthe designatedteaminordertodetermineappropriate counselingof thatparticular
employee. Aftersuitableactionisdecided,ateamleaderwill presentall informationandadvised
penaltytomanagementwhowill thenapproveorredesignsaidpenaltyandcarryit out.
 Managerial oversee
A manageror assistantmanagerof the facilitymustbe presentduringall normal workinghoursof 9 am
– 5 pm. Whomeverisonduty mustmake routine inspectionsof all areasandbe available tomeetwith
the accountabilityteamleaderwhennecessary. The managerwill create adocumentlistingall relevant
penaltiesformistreatmentof animals,andbe responsiblethatall employeesare aware of the
ramifications,andcarryout consequences inanappropriate time frame andun-biasedly.
 Publictransparency
In order to maintain good public standing, company and faculty transparency will be initiated.
Surveillance cameras will be installed in all areas of pig housing and veterinarian facilities and
linked directly to Smithfield Food’s website. A quarterly report will be released with
information regarding animal injuries, death (including both adult and piglet numbers), and
quantitative antibiotic use. Tours will be made available to the public interested in viewing the
origination of products.
R. Restructuring facilities as a whole and individual housing
Creating a more humane environment for the pigs within your facility will increase
general health, improve public opinion of your company, as well as reduce veterinary needs.
 Gestation and farrowing crate removal
Your original company promise of doing away with gestation crates for sows by 2017 will be re-
implemented. The construction of group style housing for sows will begin immediately after
proposal implantation. Video surveillance of these housing units will help monitor and prevent
injury to piglets, after birth. The following images are examples of group and outdoor housing
possibilities.
13
(Natural Pig Farming, 2014)
(Natural Pig Farming, 2014)
 Outdoor access
All pigs will have access to outdoor areas equipped with proper soil and water. The facility will
monitor and access all outdoor fences to ensure complete enclosure and make sure of no areas
of possible injury.
14
(Natural Pig Farming, 2014)
 Increased square foot per animal
Each individual pig must have increased living space to maintain proper stress control, and
diminish tail biting and fighting between animals.
E. Education of employees and staff on proper handling
Lack of education in your facilities partly causes the mishandling of animals within your
facility. Through the utilization of proper training and education, the sub-par treatment of your
animals will no longer be ignored.
 Introductory employee training program
Introductory training is mandatory for each new employee. Proper animal husbandry as well as
behavioral norms included in the training will ensure proper welfare and treatment of pigs.
Smithfield Foods will offer additional training to each veterinarian employed. The course will
also include proper handling of pregnant sows and her piglet offspring.
 Once a year refresher course for employees
Every year, your company will require all employees to attend a mandatory refresher course pig
husbandry. This will maintain appropriate standards, and confirm employee knowledge
regarding your animals.
 Availability of educational pamphlets and posters
Smithfield foods will provide additional educational information to all interested employees
regarding all pig welfare. Your company will design and display educational posters throughout
the facility informing and reminding employees of proper handling techniques, as well as signs
of injury or sickness.
15
 Required veterinarian refresher course
Each veterinarian employed must undergo refresher training every two years in order to
maintain industry standards and keep up to date on all medical advancements.
 Husbandry and animal behavior training
Any additional research and consequent alterations to previous programs will be implemented
immediately and all staff informed. Veterinarians employed are responsible for obtaining all
additional knowledge regarding improved understanding of proper husbandry and animal
behavior.
 Veterinarian to employee educational program
During yearly refresher courses, employed veterinarians will help inform all other employees of
proper techniques to ensure animal welfare. Veterinarians must be made available periodically
to answer any questions, as well as survey pig housing standards within your facility.
Conclusions and Recommendations
The implementation of improved living conditions for pigs within your facility will be
financially beneficial in more ways than one. You will manufacture higher quality product,
increase revenue, and be viewed more positively in public eye. With the cooperation of both
the employees in managerial positions as well as others, the incorporation of this program will
be swift and easily executed. Practicing proper animal care and ensuring pig welfare saves the
company time and money. To develop appropriate pig husbandry within Smithfield Foods, your
company should apply the C.A.R.E. program:
C. Continuous care through veterinary practice
With proper veterinary care, pigs within your facility will not only live much higher
quality of life, but also produce higher quality product and therefore increase profit. Less
condemnation of meat will occur through quality treatment which will boost sales and prevent
industry scrutiny of your company.
 Hiring of qualified and specialized veterinarians
 Communication avenue for animals needing immediate attention
16
 Availability of sufficient medication and proper facility for veterinarian care
 Use and administration of anesthesia for animals in pain or undergoing
procedure
 Humane euthanasia
A. Accountabilityinmaintaininghigherstandards
Withthe size of yourcompanyand facility,accountabilitycanbecome secondary. Withthe high
volume of animalspassingthrough,employeeshave lackedself-awarenessandhave developed
complacencyinthe treatmentof youranimals. Creatinganavenue foraccountabilityandimplementing
counselingtechniqueswill ensure properhandlingof animals.
 Team designationforinsuringaccountability
 Managerial oversee
 Publictransparency
R. Restructuring facilities as a whole and individual housing
Creating a more humane environment for the pigs within your facility will increase
general health, improve public opinion of your company, as well as reduce veterinary needs.
 Gestation and farrowing crate removal
 Outdoor access
 Increased square foot per animal
E. Education of employees and staff on proper handling
Lack of education in your facilities partly causes the mishandling of animals within your
facility. Through the utilization of proper training and education, the sub-par treatment of your
animals can no longer be ignored.
 Introductory employee training program
 Once a year refresher course for employees
 Availability of educational pamphlets and posters
 Required veterinarian refresher course
 Husbandry and animal behavior training
 Veterinarian to employee educational program
After the implantation of the C.A.R.E program, I am positive your company will benefit greatly.
The product you yield will be of higher quality, resulting in less loss of manufactured goods.
Financial costs will diminish due to proper animal handling and less need for veterinary care
with antibiotics. Public opinion of your company will increase due to your transparency and
17
assurance of quality animal care. Through improved conditions for pigs within your facility, not
only will the animals benefit, your company will greatly as well.
18
References
Boyle,L.L. (2002). Effectof gestationhousingonbehaviourandskinleasionsof sowsinfarrowing
crates. Applied AnimalBehaviourScience,119-134.
Cassidy,C.(2014, March 9). The powerof accountability. RetrievedfromMatrix ManagementInstitute:
http://matrixmanagementinstitute.com/resources/articles/power-accountability
Harley,S.M. (2013). Goodanimal welfare makesgoodeconomicsense:potential of pigavattoirmeat
inspectionasa welfare surveillance tool. Veterinary Ireland Journal,1-12. doi:10.1186/2046-
0481-65-11
Honeyman,M. (1996). Sustainabilityissuesof U.S.swine production. Journalof AnimalScience,1410-
1417.
Natural PigFarming.(2014, March 12). The higher welfareway of raising pigs in pens. Retrievedfrom
Natural PigFarming:http://www.naturalpigfarming.com/pighousingdesign.htm
PETA.(2014, March 14). Smithfield foods:cruelto pigs and humans. RetrievedfromPeta.org:
http://www.peta.org/features/smithfield/
Sinisalo,A.N.(2012). Tail bitingandproductionperformance infatteningpigs. LivestockScience,220-
225.
Society,U.S. (2014, March 12). The HumaneSociety of the United States. RetrievedfromHSUS:
HSUS.org
Vansickle,J.(2005).Handle withcare:farm to fork. NationalHog Farmer,18-20. Retrievedfrom
http://search.ebscohost.com/login/aspx?direct=true&db=aph&AN=18382345&site=ehost-live
Whitcomb,R.(2014, March 12). Jobsreport:Veterinary schoolsincreaseenrollment,butcan the job
markettake it? RetrievedfromVeterinaryNews:
http://veterinarynews.dvm360.com/dvm/Veterinary+news/Jobs-report-Can-the-market-handle-
vet-school-enrol/ArticleStandard/Article/detail/723552?contextCategoryId=47723

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Animal Welfare Implementation Final Draft - Sarah Vogt

  • 1. Animal Welfare Implementation:Improved Conditions for Pigs onFactory Farms Prepared for C. Larry Pope CEO Smithfield Foods Smithfield, VA Prepared by Sarah J. Vogt 1315 Eastmeadow Ct. Colorado Springs, 80906 PreparedforLiesl H.Eberhardt,Ph.D.on March 3, 2014 as part of the course requirementsforBusiness and Professional Communication,COMM3240. Mar 3, 2014
  • 2. 2 Mar 3, 2014 C. Larry Pope CEO Smithfield Foods Smithfield, VA Dear Mr. Pope: Here is my proposal, Animal Welfare Implementation: Improved Conditions for Pigs on Factory Farms. In the research of your facility in Smithfield Virginia, I have become aware of the conditions in which your pigs are housed and treated. In statements to the public, you have promised improved conditions, yet after cost analysis, you have retracted these proposals. I believe there are cost effective strategies to give these animals proper treatment and housing. I understand the alteration of a facility this size would prove difficult and expensive, but with the improved health of the animals and increased antibiotic use, veterinary care would decline. Increased screening and monitoring of employees involved in the care and direct treatment would ensure industry standards to be upheld. I realize the nature of the business, but with a few implementations, both the product and the public’s view of your company will benefit. I am available anytime to speak with you about this proposal, and would be happy to answer any questions. You will be able to contact me by phone at (530)520-1232. Sincerely, Sarah J. Vogt
  • 3. 3 Table of Contents Executive Summary…………………………………………………………………………………………………………………………………4 Introduction…………………………………………………………………………………………………………………..……………………….6 Purpose andScope …………………………………………………………………………………………………………………….6 Assumptions………………………………………………………………………………………………………….…………………..7 Methods……………………………………………………………………………………………………………….……………………7 Limitations……………………………………………………………………………………………………………………………......7 CurrentConditions………………………………………………………………………………………………………………………………….7 Sowsand Gestation /FarrowingCrates...........................................................................................7 Remainderof Pigs /Piglets………………………………………………………………………………………………………….8 Overall Health…………………………………………………………………………………………………………………………….8 Importance of Animal Welfare Improvement…………………………………………………………………………………………8 ProductBenefit…………………………………………………………………….…………………………………………………….8 Financial Benefit…………………………………………………………………………………………………………………………9 PublicRelations………………………………………………………………………………………………………………………..10 Animal Welfare Implementation (C.A.R.E.) ……………………………………………………………………………………………10 C. ContinuousCare throughVeterinaryPractices……………………………………………………….……………10 A. AccountabilityinMaintainingHigherStandards…………………………………………………………………..11 R. RestructuringFacilitiesasa Whole andIndividual Housing………………………………………………….12 E. Educationof EmployeesandStaff onProper Handling…………………………………………………………14 ConclusionsandRecommendations……………………………………………………………………………………………………..15 References……………………………………………………………………………………………………………………………………………18
  • 4. 4 Animal Welfare Implementation: Improved Conditions for Pigs on Factory Farms Conditions for Pigs in the Smithfield, VA Factory Executive Summary I have recently become aware of the conditions pigs experience within your Smithfield, VA factory. According to undercover investigations of your facility by the Humane Society of the United States, these animals routinely undergo traumatic abuse and cruel conditions. These conditions include: gestation and farrowing crates for sows, open infected wounds, pressure sores, physical abuse, improper killing of piglets, stress related behavior, lack of veterinary attention, extreme confinement, tail docking, castration, teeth clipping, lack of anesthesia, filthy facilities, and many more. In 2007, Smithfield foods made a promise to undergo the switch from sow gestation crates to more humane practices; however, in 2009 your company changed position on the imposed regulation change due to insufficient funds. In January 2007, Smithfield pledged to phaseoutits use of gestation cratesby 2017, but in 2009, the company backtracked on itsself-imposed phaseouttimeframe. Although allof theacts of cruelty recorded by The HSUS areindefensibleand oughtnotto haveoccurred,Smithfield’suse of gestation cratesrepresentsto mostpressing problemfroman animalwelfare perspective.The practice hasbeen widely condemned by thescientific community. (Society,2014) Being the largest company in the pork industry, it is important to implement improved strategies in your housing and treatment of your animals. Multiple other facilities have already adopted revised regulations including Maxwell Foods and Cargill. The excuse of lack of sufficient funds is no longer viable due to the increased growth and success of your company. ProposedSolution After the investigation into the cruelty performed in your facilities, I believe your company needs to revise the regulations in animal treatment and husbandry. This is to include veterinary care, employee and manager accountability, restructuring of housing conditions, and education programs for employees on animal care and husbandry. Your company will attain these standards through the implementation of the C.A.R.E. program.
  • 5. 5 C. Continuous care through veterinary practice With proper veterinary care, pigs within your facility will not only live much higher quality of life, but also produce higher quality product and therefore increase profit. Less condemnation of meat will occur through quality treatment, which will boost sales and prevent industry scrutiny of your company.  Hiring of qualified and specialized veterinarians  Communication avenue for animals needing immediate attention  Availability of sufficient medication and proper facility for veterinarian care  Use and administration of anesthesia for animals in pain or undergoing procedure  Humane euthanasia A. Accountabilityinmaintaininghigherstandards Withthe size of yourcompanyand facility,accountabilitycanbecome secondary. Withthe high volume of animalspassingthrough,employeeshave lackedself-awarenessandhave developed complacency inthe treatmentof youranimals. Creatinganavenue foraccountabilityand implementing counselingtechniqueswill ensure properhandlingof animals.  Team designationforinsuringaccountability  Managerial oversee  Publictransparency R. Restructuring facilities as a whole and individual housing Creating a more humane environment for the pigs within your facility will increase general health, improve public opinion of your company, as well as reduce veterinary needs.  Gestation and farrowing crate removal  Outdoor access  Increased square foot per animal E. Education of employees and staff on proper handling Lack of education in your facilities partly causes the mishandling of animals within your facility. Through the utilization of proper training and education, the sub-par treatment of your animals can no longer be ignored.  Introductory employee training program  Once a year refresher course for employees  Availability of educational pamphlets and posters
  • 6. 6  Required veterinarian refresher course  Husbandry and animal behavior training  Veterinarian to employee educational program Implementation A training program should be put in place to inform and educate your employees of correct pig treatment and husbandry, one if not more qualified veterinarians will be held accountable for injured animals, facility redesign of not only sow gestation confinement but for all pigs, and a team responsible for the securement of these practices. Introduction With your growing company, it is important to recognize the necessity of improved living conditions, appropriate and educated animal handling, application of animal care through veterinary staff, as well as accountability. Purpose and Scope The purpose of this proposal is to highlight the mistreatments of the animals housed in your facility along with providing solutions. Pigs have been shown to be more intelligent than other animals we consider pets; however, unfortunately, they are not protected under animal abuse laws. I will strive to present ideas that will greatly benefit these animals without much of an inconvenience to your company. Throughout this report, I will provide proof and studies that pigs experience pain, both mentally and physically. Also included will be research showing veterinary care will not only greatly improve the lives of these animals, but also create a better product as well as profit. I will discuss a few short, mandatory training programs for employees and staff will result in greater efficiency and a more positive view from the public’s eye, which will increase sales. There will also be a proposition for the restructuring of your facility as well as the abolishment of gestation and farrowing crates in individual sow crating. I will not present a financial analysis of the cost of restructuring, approximate sales increases, or a specific training program.
  • 7. 7 Assumptions My proposal for Animal Welfare Implementation is based on the assumption that owners and managers would be committed to the application of this program. In order to successfully transition into this platform, it will require a necessity in accountability for employees and application. The movement entails time and financial commitments. Methods For this program, I utilized secondary resources such as: scientific studies, academic journals, research, and public record including undercover video. I also observed similar companies, and their successful transition in to similar endeavors. Limitations I was unable to obtain current facility financial requirements for maintenance in order to compare costs with proposed implementations. First, I did not have access to the company’s financial records so I was unable to provide a cost benefit analysis. I also did not include training material; a program will be designed and implemented once the proposal gains acceptance. The approximate cost for restructuring your facility is not included. Current Conditions Sows and Gestation/ Farrowing Crates Gestation crates are metal crates that house female breeding stock during the animal’s four- month pregnancy, individually confined (Tonsor, 2009). This housing technique barely allows the sow to lay down, let alone turn around. Many sows kept pregnant their full reproductive life remain confined to these crates continually. The constant stress of this imprisonment causes bar biting, lesions, tail biting, frequent posture changing, head swaying, and vocalizations (Boyle, 2001). In particular, blood coats the front of gestation crates from incessant bar biting. Some piglets are born prematurely in gestation crates and would then fall though the slats and die in manure pits underneath. At the end of pregnancy, employees move sows and their piglets to farrowing crates. Farrowing crates separate sows from piglets and are only slightly larger than gestation crates. Here the piglets will nurse for approximately 3-4 weeks, then, employees separate sow and offspring only to place the sow back into a gestation crate to be forcefully, artificially, inseminated again. The sow lives like this around three years, and is then sent to slaughter.
  • 8. 8 Remainder of Pigs / Piglets Once employees separate piglets from their mothers, several things may happen. Firstly, the piglet undergoes inspection for growth potential. If the animal is deemed unfit, the piglet will be taken by the hind legs and forcefully swung head first onto the concrete floor for euthanasia. Many times this process does not kill the animal and then they are thrown alive into trash bins to be crushed by other carcasses. The piglets that are accepted for continued growth live out their lives in barren, overcrowded rooms with slotted floors and no hay or grass for rooting (a natural pig behavior). The growing pigs have no access to the outdoors, and will never experience fresh air or daylight until transported for slaughter. Due to stressful conditions, they will bite and fight each other, occasionally causing severe injury. To lessen the effects of tail biting due to stress, not only will employees employ tooth cutting, but will also dock piglet’s tails. No anesthetic is used in this process and it can cause long-term pain, stress, and infection. Male piglets are often castrated as well without anesthetics and can be heard screaming in pain. Employees jabbed a sow’s neck and back with gate rods in order to force her to move. Multiple times, live pigs were thrown into dumpsters after being shot with a captive bolt gun (used to render and animal unconscious). Overall Health Smithfield foods has a lack of veterinary care for pigs in all stages of growth and development, including gestating pregnant sows, piglets, and adult pigs. The abhorrent conditions cause stress related injuries that remain untreated, and develop into open and infected wounds. These animals undergo both physical and mental abuse. Importance of Animal Welfare Improvement Product Benefit Through improved animal welfare, company product will increase as well. During meat inspections, carcasses can be partially or completely condemned with any detection of disease that may pose a risk to public welfare or health. This condemnation can necessitate trimming or cutting down of the carcass because of bruising. Animal health has a direct correlation with animal welfare and therefore represents a positive link between pig welfare and product quality. Meat inspection can lead to a surveillance of your company’s surveillance of animal welfare. With reduced surveillance due to quality carcasses, lower rates of condemnation and trimming will occur due to higher pig welfare standards within your facility. (Harley, 2013)
  • 9. 9 Financial Benefits Welfare problems and disease incur direct and indirect costs at production level. Your company suffers direct losses by allowing sub-par product to be condemned and unusable by carcass trimming or complete rejection by mean inspection. Specific supermarket chains have specific qualifications and standards that suppliers must meet in order to contain the label ‘value brand.’ With this label, your product is more valuable and can attain higher market price. Although it may seem financially beneficial to reduce food quality and amount, indirect costs are a factor through the necessary veterinary care and condemnation of product resulting from poor animal welfare, ensuing financial loss. Your company will suffer indirect financial loss through poor product resulting from reduced animal welfare due to the requirement of increased meat inspection. Reducing line speeds because of trimming or removal of condemned carcasses in a more detailed inspection process decreases efficiency and profitability. More quality meat with a compromised appearance are only used for lower value products resulting in a lore margin of profit. (Harley, 2013) Gradually, pigs are being purchased on a carcass merit basis; therefore, increased hog quality will boost product price (Honeyman, 1996). Additionally, pigs that are DOA (dead on arrival) or DIP (dead in plants) have an estimated annual loss to the pork industry of $255 million or about $2.44 a head. With improved animal welfare in your facility, your company will experience an exponential improvement in these losses. (Vansickle, 2005) A recent study done over 2.5 years found that not using gestation crates for pregnant sows could decrease production costs by up to 11 percent. (Humane Society Report) (Whitcomb, 2014) “Carcasscondemnation of pigsat MI (meatinspection) is a substantial source of direct and indirecteconomic losses to producers, processors and other industry stakeholders. Consequently, improved animal health and welfare in production systems has the potential to reduce inefficiencies in the pig industry.” (Harley, 2013)
  • 10. 10 Public Relations The use of gestation crates in the pork industry in factory farms has become less and less accepted in public view. Many individuals declare willingness to spend more for quality meat obtained through appropriate welfare practices. Already seven states have outlawed the use of gestation crates, and numerous major companies have adopted polices to diminish or eliminate the use of pork suppliers who utilize gestation crates. These companies include Burger King, Wendy’s, Quiznos, Sonic, Harris Teeter, Chiptole, Safeway, Winn-Dixie, Carl’s Jr., and Hardee’s (Humane Society). With improved animal welfare practices, your company will have a larger market of sale and increase profits. The European Commission Scientific Veterinary Committee wrote, “Since overall welfare appears to be better when sows are not confined throughout gestation, sows should preferably be kept in groups.” Earlier it was discussed that better welfare equals higher profit, and therefore it would be advantageous for your company to abolish the use of gestation crates. Animal Welfare Implementation (C.A.R.E.) The purpose of this project is to identify areas within your company practice that would benefit from improvement. Through analysis of these regions, I have developed a program that is easy to follow, remember, and implement into day-to-day business. This platform will require dedication, adherence, and acceptance from both employees and management for effectiveness. The participation of all parties is monumental, and each individual within your company should be made aware of their part in this design. Passion for quality, compassion, hard work, and pride are paramount. This program, C.A.R.E., consists of a four-step approach, established through research, analytical consideration, and intended company success. This platform is developed to nurture both employee and manager involvement for long-term changes. C. Continuous care through veterinary practice With proper veterinary care, pigs within your facility will not only live much higher quality of life, but also produce higher quality product and therefore increase profit. Less condemnation of meat will occur through quality treatment which will boost sales and prevent industry scrutiny of your company.  Hiring of qualified and specialized veterinarians The veterinary care field has increased exponentially in the recent years, with more graduates applying to and attending veterinary school. The availability of employment for these students with DVM’s (Doctorate of Veterinary Medicine) is not quite enough to sustain the boom into
  • 11. 11 the industry. With the over availability of graduates, your company can take the opportunity of hiring at a lower salary than in prior years, which will limit the financial hit originally, and improving profits through increased animals care over time. (Whitcomb, 2011) The employment of three full time veterinarians would be sufficient in covering 120 hours of the 168 hours within a weekly schedule; making animal care nearly immediate which will prevent suffering as well as possible infection of product.  Communication avenue for animals needing immediate attention Instead of animal injury remaining ignored and with the employment of veterinarians, an avenue for immediate attention will be introduced. This process will be easily configured on a computer application or radio available between staff and veterinarians. With a veterinarian on duty almost every hour of the week, the chance of an animal being left to suffer and deteriorate will diminish. There are multiple different communication companies that can install everything from simple radio to real time video conferences to access possible injury.  Availability of sufficient medication and proper facility for veterinarian care A designated facility will be designed for the sole purpose of treating injured animals. The location of this facility will be directly connected to the main holding areas of all animals and will therefore be easily accessible by veterinarians and staff alike. This facility will have sufficient equipment as well as medication to ensure proper medical care for all injured or sick animals.  Use and administration of anesthesia for animals in pain or undergoing procedure Animals routinely undergo surgical procedure with the lack of anesthesia. With the employment of several veterinarians, your company will now be able to quickly and efficiently administer anesthesia for these pigs. Castration of piglets, tail docking, teeth trimming, and wound treatment will require proper pain medication and follow-up treatment in case of infection.  Humane euthanasia The tired practice of using the concrete floors in order to euthanize an undersized piglet will no longer be employed. Instead, your company will carry out proper euthanasia techniques by qualified veterinarians on staff. All euthanized animals will be examined for any signs of life to ensure no pigs are discarded while still living. A. Accountabilityin maintaininghigherstandards Withthe size of yourcompanyand facility,accountabilitycanbecome secondary. Withthe high volume of animalspassingthrough,employeeshave lackedself-awarenessandhave developed
  • 12. 12 complacencyinthe treatmentof youranimals. Creatinganavenue foraccountabilityandimplementing counselingtechniqueswill ensure properhandlingof animals.  Team designationforinsuringaccountability In orderto ensure facilitywide humane treatmentof all pigs,a teamof current employeeswhohave provenrecordsof accomplishment inproperanimal handlingtechniqueswill be constructed. The team will consistof atleastfive members, andatleastone of these memberswillbe atlocationatall times. Anyimproperhandlingormistreatmentof animalswill be immediatelydocumentedandthendiscussed furtherwithinthe designatedteaminordertodetermineappropriate counselingof thatparticular employee. Aftersuitableactionisdecided,ateamleaderwill presentall informationandadvised penaltytomanagementwhowill thenapproveorredesignsaidpenaltyandcarryit out.  Managerial oversee A manageror assistantmanagerof the facilitymustbe presentduringall normal workinghoursof 9 am – 5 pm. Whomeverisonduty mustmake routine inspectionsof all areasandbe available tomeetwith the accountabilityteamleaderwhennecessary. The managerwill create adocumentlistingall relevant penaltiesformistreatmentof animals,andbe responsiblethatall employeesare aware of the ramifications,andcarryout consequences inanappropriate time frame andun-biasedly.  Publictransparency In order to maintain good public standing, company and faculty transparency will be initiated. Surveillance cameras will be installed in all areas of pig housing and veterinarian facilities and linked directly to Smithfield Food’s website. A quarterly report will be released with information regarding animal injuries, death (including both adult and piglet numbers), and quantitative antibiotic use. Tours will be made available to the public interested in viewing the origination of products. R. Restructuring facilities as a whole and individual housing Creating a more humane environment for the pigs within your facility will increase general health, improve public opinion of your company, as well as reduce veterinary needs.  Gestation and farrowing crate removal Your original company promise of doing away with gestation crates for sows by 2017 will be re- implemented. The construction of group style housing for sows will begin immediately after proposal implantation. Video surveillance of these housing units will help monitor and prevent injury to piglets, after birth. The following images are examples of group and outdoor housing possibilities.
  • 13. 13 (Natural Pig Farming, 2014) (Natural Pig Farming, 2014)  Outdoor access All pigs will have access to outdoor areas equipped with proper soil and water. The facility will monitor and access all outdoor fences to ensure complete enclosure and make sure of no areas of possible injury.
  • 14. 14 (Natural Pig Farming, 2014)  Increased square foot per animal Each individual pig must have increased living space to maintain proper stress control, and diminish tail biting and fighting between animals. E. Education of employees and staff on proper handling Lack of education in your facilities partly causes the mishandling of animals within your facility. Through the utilization of proper training and education, the sub-par treatment of your animals will no longer be ignored.  Introductory employee training program Introductory training is mandatory for each new employee. Proper animal husbandry as well as behavioral norms included in the training will ensure proper welfare and treatment of pigs. Smithfield Foods will offer additional training to each veterinarian employed. The course will also include proper handling of pregnant sows and her piglet offspring.  Once a year refresher course for employees Every year, your company will require all employees to attend a mandatory refresher course pig husbandry. This will maintain appropriate standards, and confirm employee knowledge regarding your animals.  Availability of educational pamphlets and posters Smithfield foods will provide additional educational information to all interested employees regarding all pig welfare. Your company will design and display educational posters throughout the facility informing and reminding employees of proper handling techniques, as well as signs of injury or sickness.
  • 15. 15  Required veterinarian refresher course Each veterinarian employed must undergo refresher training every two years in order to maintain industry standards and keep up to date on all medical advancements.  Husbandry and animal behavior training Any additional research and consequent alterations to previous programs will be implemented immediately and all staff informed. Veterinarians employed are responsible for obtaining all additional knowledge regarding improved understanding of proper husbandry and animal behavior.  Veterinarian to employee educational program During yearly refresher courses, employed veterinarians will help inform all other employees of proper techniques to ensure animal welfare. Veterinarians must be made available periodically to answer any questions, as well as survey pig housing standards within your facility. Conclusions and Recommendations The implementation of improved living conditions for pigs within your facility will be financially beneficial in more ways than one. You will manufacture higher quality product, increase revenue, and be viewed more positively in public eye. With the cooperation of both the employees in managerial positions as well as others, the incorporation of this program will be swift and easily executed. Practicing proper animal care and ensuring pig welfare saves the company time and money. To develop appropriate pig husbandry within Smithfield Foods, your company should apply the C.A.R.E. program: C. Continuous care through veterinary practice With proper veterinary care, pigs within your facility will not only live much higher quality of life, but also produce higher quality product and therefore increase profit. Less condemnation of meat will occur through quality treatment which will boost sales and prevent industry scrutiny of your company.  Hiring of qualified and specialized veterinarians  Communication avenue for animals needing immediate attention
  • 16. 16  Availability of sufficient medication and proper facility for veterinarian care  Use and administration of anesthesia for animals in pain or undergoing procedure  Humane euthanasia A. Accountabilityinmaintaininghigherstandards Withthe size of yourcompanyand facility,accountabilitycanbecome secondary. Withthe high volume of animalspassingthrough,employeeshave lackedself-awarenessandhave developed complacencyinthe treatmentof youranimals. Creatinganavenue foraccountabilityandimplementing counselingtechniqueswill ensure properhandlingof animals.  Team designationforinsuringaccountability  Managerial oversee  Publictransparency R. Restructuring facilities as a whole and individual housing Creating a more humane environment for the pigs within your facility will increase general health, improve public opinion of your company, as well as reduce veterinary needs.  Gestation and farrowing crate removal  Outdoor access  Increased square foot per animal E. Education of employees and staff on proper handling Lack of education in your facilities partly causes the mishandling of animals within your facility. Through the utilization of proper training and education, the sub-par treatment of your animals can no longer be ignored.  Introductory employee training program  Once a year refresher course for employees  Availability of educational pamphlets and posters  Required veterinarian refresher course  Husbandry and animal behavior training  Veterinarian to employee educational program After the implantation of the C.A.R.E program, I am positive your company will benefit greatly. The product you yield will be of higher quality, resulting in less loss of manufactured goods. Financial costs will diminish due to proper animal handling and less need for veterinary care with antibiotics. Public opinion of your company will increase due to your transparency and
  • 17. 17 assurance of quality animal care. Through improved conditions for pigs within your facility, not only will the animals benefit, your company will greatly as well.
  • 18. 18 References Boyle,L.L. (2002). Effectof gestationhousingonbehaviourandskinleasionsof sowsinfarrowing crates. Applied AnimalBehaviourScience,119-134. Cassidy,C.(2014, March 9). The powerof accountability. RetrievedfromMatrix ManagementInstitute: http://matrixmanagementinstitute.com/resources/articles/power-accountability Harley,S.M. (2013). Goodanimal welfare makesgoodeconomicsense:potential of pigavattoirmeat inspectionasa welfare surveillance tool. Veterinary Ireland Journal,1-12. doi:10.1186/2046- 0481-65-11 Honeyman,M. (1996). Sustainabilityissuesof U.S.swine production. Journalof AnimalScience,1410- 1417. Natural PigFarming.(2014, March 12). The higher welfareway of raising pigs in pens. Retrievedfrom Natural PigFarming:http://www.naturalpigfarming.com/pighousingdesign.htm PETA.(2014, March 14). Smithfield foods:cruelto pigs and humans. RetrievedfromPeta.org: http://www.peta.org/features/smithfield/ Sinisalo,A.N.(2012). Tail bitingandproductionperformance infatteningpigs. LivestockScience,220- 225. Society,U.S. (2014, March 12). The HumaneSociety of the United States. RetrievedfromHSUS: HSUS.org Vansickle,J.(2005).Handle withcare:farm to fork. NationalHog Farmer,18-20. Retrievedfrom http://search.ebscohost.com/login/aspx?direct=true&db=aph&AN=18382345&site=ehost-live Whitcomb,R.(2014, March 12). Jobsreport:Veterinary schoolsincreaseenrollment,butcan the job markettake it? RetrievedfromVeterinaryNews: http://veterinarynews.dvm360.com/dvm/Veterinary+news/Jobs-report-Can-the-market-handle- vet-school-enrol/ArticleStandard/Article/detail/723552?contextCategoryId=47723