Andrew C. Belton is a marketing and content management professional with extensive experience in proposal writing, digital marketing, and content management systems like Qvidian. Currently a Content Management Specialist at ABM Industries, he has prior roles in marketing at Brandywine Global Investment Management and Vanguard, focusing on content creation, proposal development, and social media strategy. He holds an MBA from West Chester University and has multiple relevant certifications in digital marketing and project management.

1. Andrew C. Belton, MBA
Marketing, Proposal and Content Management Professional
King of Prussia, PA 19406 | Cell: 267-644-7754
LinkedIn: www.linkedin.com/in/acbelton | Website: www.symmetricalmm.com | Email: acbelton@yahoo.com
PROFESSIONAL EXPERIENCE:
 Content Management Specialist at ABM Industries- Philadelphia, PA (November 2024-Present)
 Manage Qvidian content database with over 9,600 entries, making regular updates
 Triage content feedback requests daily, address user items and escalate as needed
 Oversee content review cycles, coordinate efforts with various stakeholders to maintain database entries
 Complete scheduled content updates including: Organizational Charts, Branch Info, Bios and Resumes
 Create customized requests for proposal and client presentations
 Address requests for technology and formatting assistance
 Conduct proposal and deliverables quality and compliance reviews
 Maintain and develop associated training materials, host team meetings and recurring monthly trainings
 Leverage Qvidian AI and Microsoft Copilot throughout proposal and content management tasks
 Perform branding reviews, format documents in correct style, review deliverables for brand compliance
 Marketing and RFP Associate at Brandywine Global Investment Management (Franklin Templeton)-
Philadelphia, PA (September 2021-November 2024)
 Create customized requests for proposal and due diligence questionnaires
 Collaborate on marketing activities such as public relations, digital marketing strategy including content
marketing, website and social media management
 Manage Qvidian content database with over 4,000 entries, making 300+ updates quarterly
 Contribute to strategic product campaigns, email marketing, special reports, content creation, etc.
 Oversee content review cycles, coordinate efforts with various stakeholders to maintain database entries
 Institutional RFP/RFI/DDQ’s are generally 50-120 pages for a proposed $100 million-$1 billion dollars
 Write and schedule an average of over 1,100 social media posts quarterly
 Created a new social media holiday and recruiting content campaign for LinkedIn, Facebook and Twitter/X
 Created a digital marketing dashboard highlighting key performance indicators with detailed analysis
 Created LinkedIn Jobs native postings that have averaged 75 applicants per position within the first 8
months which contributed to multiple new hires, participated in applicant interviews and evaluations
 Executive Retirement Specialist at Vanguard- Malvern, PA (August 2018-September 2021)
 Provide Retirement Plan Participants with 401k and defined benefits account information, process
transactions, conduct mutual fund investment conversations, discuss complex topics such as net unrealized
appreciation, non-qualified plans, tax regulations, plan rules, advisory services, and coach junior associates
 Social Media Marketing Strategist & Owner of Symmetrical Media Marketing (December 2015-Present)
 Create social media marketing strategies tailored to small businesses and startups, acquire and conduct
consultations with clients, customize and maintain the website, produce and edit blog content and
slideshows, collect digital marketing metrics and monitor each social media platform
INTERNSHIPS:
 Marketing Intern at The UPS Store- Doylestown, PA (January 2018-July 2018)
 Marketing Intern at Farmers Insurance- Blue Bell, PA (May 2017-September 2017)
 Store Operations Intern at Wegmans Food Markets- Montgomeryville, PA (Summer 2016 and 2017)
 Office Intern at Central Bucks Chamber of Commerce- Doylestown, PA (November 2016-May 2017)
 Social Media Marketing Intern at HR Tech Advisor- West Chester, PA (June 2015-January 2016)
ADDITIONAL EXPERIENCE:
 Writer for Business2Community, LinkedIn Pulse, Venture, Startup Stash, etc. (August 2015-Present)
 Peer Mentor at Montgomery County Community College- Blue Bell, PA (December 2015-June 2016)
 Wine & Beer Customer Service at Wegmans Food Markets- Montgomeryville, PA (July 2013-June 2018)

2. SKILLS:
 Business Writing
 Digital Marketing Strategy & Analytics
 Digital Marketing Management & Related Tools
(Google Analytics, Buffer, Hootsuite, Canva,
Sprout Social, IFTTT, Seismic, etc.)
 Search Engine Optimization (SEO)
 Email Marketing
 Artificial Intelligence & Automation Systems
(Copy.Ai, ChatGPT, Qvidian AI, Microsoft Copilot)
 Project Management
 Content Management (Loopio, Qvidian)
 Proposal Writing (RFP, RFI, DDQ)
 Client Relationship Management
 CRM Tools (Salesforce, Dynamics, Hubspot)
EDUCATION:
 West Chester University of Pennsylvania- West Chester, PA (August 2019-July 2021)
 Master Of Business Administration Graduate Program, The College of Business and Public Management
 GPA: 3.6
 Delaware Valley University- Doylestown, PA (August 2016-May 2018)
 Bachelor of Science, Business Administration with a concentration in Marketing; Minor in Communication
 GPA: 3.5 / Dean’s List: Fall 2016, Spring 2017, Fall 2017
 Organizations: Business Club, Commuter Student Assoc., DelVal Street Team (Social Media and Writing)
 Study Abroad-Tradium HHX College located in Randers, Denmark (Spring Break 2017 and 2018)
 Awarded 2nd
place in Tv Series Pilot Pitch Competition at 2017 Student Writing Conference at DelVal
 Attended LeaderShape; A weeklong immersive leadership training experience
 Administrator for the Small Business and Entrepreneur Center at Delaware Valley University
o Provide digital marketing consulting services to center clients, marketing and coordinating events,
create and oversee digital marketing campaigns, recruit and manage team members
 Montgomery County Community College- Blue Bell, PA (July 2014-May 2016; December 2018)
 Associates of Arts, Liberal Studies 16’; Associates of Applied Sciences, Management 18’
 Dean’s List: Fall 2014, Spring 2015
 Organizations: Phi Beta Lambda (Business Club), History Club, Phi Theta Kappa International Honor Society
o Chapter President of Phi Beta Lambda (October 2015-June 2016)
 Oversee committee work, manage assignments, preside over and attend weekly chapter
meetings, plan and volunteer at events, coordinate fundraising activities
 1st
in the Social Media Challenge at the PA Phi Beta Lambda State Leadership Conference
 North Penn High School- Lansdale, PA (2011-2014)
CERTIFICATIONS:
 Series 6 and 63 Financial Services License (September 2018-November 2026)
 Management & Strategy Institute: Change Management Specialist (CMS), Project Management Essentials
Certification (PMEC), Lean Six Sigma White Belt Certification (LSSWB), AI Prompting Essentials
 Qvidian Certifications: Qvidian Library Basics, Qvidian and Microsoft Word Templates
 Google Certifications: Google Analytics Certification (Google Analytics 4), Google Analytics Individual Qualification
 HubSpot Academy Certifications: Inbound Marketing, Content Marketing, Digital Advertising, SEO 1 & 2 (Search
Engine Optimization), Email Marketing, Digital Marketing, Social Media Marketing I & II, Growth-Driven Design,
Frictionless Sales, Inbound Sales, Sales Enablement, Sales Management
 Hootsuite Media Inc. Certifications: Social Media Marketing, Social Selling, Hootsuite Platform, Hootsuite
Enterprise, Foundations of Social Advocacy, Advanced Social Advertising
ARTICLES:
 Business2Community
o Recruiting and Retaining Millennials – August 22, 2017
o How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect – September 16, 2016
o 5 Content Marketing Tips on Social Media for Small Businesses – July 31, 2016