1.1. Brief overview of the company
Ananas was first launched in 2012, is a brand belonging to Footwear Corporation
Dong Hung Group - the "big man" in the shoemaking industry. However, the company's
marketing strategy at that time was not effective, causing the brand to fail for the first
time. It was not until 2017 that Ananas finally turned the tables, started to be recognized
and held its position among the young generations.
As Ananas's target customers aging from 18 to 25 who are energetic, dynamic
and always in motion, Ananas brand’s top priority is customer's convenience and
comfort when wearing our shoes but still trendy and being able to reflect their own
personalities. Hence, "high quality" and "reasonable price" are core values that we offer
to our dear customers.
With the message DiscoverYOU, Ananas wants to remind everyone that
"Whatever you do, you need to know yourself and know what you want". The more you
understand who you are, the easier life will be. Ananas is also on the journey to
discovering the brand itself, finding our originalities, and building our own path.
1.2. Company’s main product
Ananas product's are vulcanized shoes and sneakers. Vulcanized is a longstanding shoe manufacturing method, reflected in vintage shoes with rubber soles and
minimalist designs such as Converse Chuck Taylor All Star, Vans Old Skool. This type
of shoes is considered an everyday sneakers for its basic design and concept. Customers
can wear it to school, to work, friends meetings or even their skateboard practices. By
using this material and design, Ananas wants to integrate sustainability into our
products, focusing on the original attributes of a shoe but still keeping up with the
current fashion trends, as it is the brand lifestyle that we are aiming for. All of Ananas
products are manufactured by our parent brand Dong Hung Group and directly
distributed at Ananas stores in Ho Chi Minh City. In addition to the 4 main shoe lines
currently available in stores which are Basas, Vintas, Urbas and Pattas, Ananas also
sells other clothing products.2
1.3. Target country: Thailand
According to the ASEAN Consumer Survey conducted by HKTDC Research,
ASEAN consumers, including those in Thailand, are willing to spend more on better
quality products and have a strong sense of personal style. For international brands,
Thailand is a key market among the developing Asian countries, not only because of its
growing demand from the emerging middle-income class, but also the country’s
flourishing tourism sector. Also, Thailand is a South East Asian country with close
proximity to Vietnam. Hence, the two countries partly share different things in common
including climate characteristics, genetic traits, religions and most importantly, culture.
https://luanvan.co/
Tổ chức thực hiện dịch vụ logistics hàng hóa xuất nhập khẩu tai Công ty trách...Tania Bergnaum
1. Tính cấp thiết của đề tài
Sự lưu thông của hàng hóa và dịch vụ từ nguồn cung cấp đến các nhà phân
phối nhằm đáp ứng nhu cầu của khách hàng là một trong những vấn đề chính của
hầu như tất cả các nền kinh tế hiện nay trên thế giới. Vấn đề đó xuất hiện ngay từ
khi các yếu tố kinh tế cơ bản như cung, cầu xuất hiện trong lịch sử phát triển của
loài người, và càng thể hiện rõ tầm quan trọng trong bối cảnh xu hướng toàn cầu
hóa và hội nhập diễn ra mạnh mẽ giữa các quốc gia trên thế giới. Với việc thành
lập các tổ chức hợp tác về kinh tế, các khu vực thị trường tự do giữa các quốc gia
không chỉ trong một khu vực nhất định mà còn mở rộng ra toàn cầu như: các tổ
chức thương mại lớn (WTO, APEC), các hiệp định thương mại tự do (TPP,
Mecosur, FTA), … Việc lưu thông hàng hóa không chỉ ở trong một quốc gia hay
vài quốc gia mà đã ở mức khu vực và toàn cầu. Việc tồ chức dịch vụ logistics cho
hàng hóa xuất khẩu ngày càng trở nên phổ biến. Do vậy, trong đồ án tốt nghiệp
của mình, chúng em đã chọn đề tài: Tổ chức thực hiện dịch vụ logistics hàng hóa
xuất nhập khẩu tai Công ty trách nhiệm hữu hạn Schenker Việt Nam.
2. Mục đích nghiên cứu
Đề tài nghiên cứu được thực hiện với những mục tiêu sau đây:
- Tìm hiểu tổ chức thực hiện quy trình xuất nhập khẩu hàng hóa bằng
container của công ty trách nhiệm hữu hạn Schenker Việt Nam và các chi phí
cũng như lợi nhuận đạt được khi xuất nhập một lô hàng.
- Đánh giá chi phí và lợi nhuận đạt được cũng như đề xuất các biện pháp
nâng cao hoạt động của công ty.
3. Đối tượng, phạm vi nghiên cứu
- Chủ thể nghiên cứu: Tấm tản nhiệt và tấm quang điện mặt trời.
- Đối tượng nghiên cứu: Quy trình xuất nhập khẩu bằng đường biển.
- Thời gian nghiên cứu: từ năm 2015 đến tháng 5 năm 2017.
https://luanvan.co/
1. Lý do chọn đề tài:
Trong điều kiện hiện nay, khi hội nhập và toàn cầu hóa nền kinh tế thế giới
đang phát triển mạnh, kinh doanh quốc tế trở thành một tất yếu khách quan đối với
mọi quốc gia. Cùng với sự phát triển đó nước ta không ngừng học hỏi và củng cố về
mọi mặt (kinh tế, chính trị, xã hội) cũng như lĩnh vực (thương mại, giáo dục, y tế) để
phù hợp với nền kinh tế toàn cầu. Hoạt động vận tải nội địa và vận tải quốc tế, hoạt
động giao nhận hàng hóa xuất nhập khẩu, đã trở thành khâu quan trọng trong dây
chuyền vận tải hàng hóa, không chỉ tạo điều kiện thúc đẩy, mở rộng mua bán mà còn
góp phần vào hoạt động kinh doanh xuất nhập khẩu.
Trước những nhu cầu ngày càng phát triển của nền kinh tế, các doanh nghiệp
hoạt động trong lĩnh vực thương mại – dịch vụ logistics ngày càng cạnh tranh gay gắt.
Để đáp ứng nhu cầu ngày càng cao của hoạt động giao nhận, đòi hỏi các doanh nghiệp
VIỆT NAM phải hiểu rõ và nắm vững các quy trình xuất nhập khẩu, vận dụng tốt các
qui định của pháp luật, thông hiểu các tập quán quốc tế. Điều này giúp cho doanh
nghiệp không những tăng thêm uy tín với khách hàng, mà còn có ý nghĩa quan trọng
ảnh hưởng đến chất lượng, hiệu quả của công việc và sự phát triển của doanh nghiệp
trên thương trường.
Để nâng cao năng lực cạnh tranh và phát triển dịch vụ Logistics Việt Nam, Bộ
Công Thương đã phối hợp cùng các chuyên gia trong lĩnh vực logistics thường xuyên
rà soát, đánh giá, cung cấp thông tin về tình hình, triển vọng logistics Việt Nam và
quốc tế về các quy định chính sách liên quan góp phần phục vụ công tác quản lý nhà
nước, hoạt động sản xuất, kinh doanh, đầu tư của các doanh nghiệp avf công tác
nghiên cứu khoa học và truyền thông trong lĩnh vực logistics.
Qua báo cáo này, em đã trình bày những vấn đề cơ bản quy trình xuất—nhập
hàng tại cảng, hình thức phục vụ, công tác chuẩn bị và quá trình giao nhận hàng hóa
tại cảng. Nhưng không tránh khỏi thiếu sót trong bài báo cáo, em kính mong sự đóng
góp ý kiến từ phía các thầy cô.
2. Mục tiêu đề tài
- Hiểu rõ hơn về đơn vị thực tập.
- Làm rõ quy trinh xuất—nhập hàng tại đơn vị thực tập.
3. Đối tượng và phạm vi nghiên cứu
- Đối tượng nghiên cứu: Quy trình xuất – nhập khẩu hàng tại đơn vị thực tập.
- Phạm vi nghiên cứu: Nghiên cứu về quy trình xuất – nhập hàng hóa tại cảng
Cát Lái.
4. Phương pháp nghiên cứu
• Để đạt được mục đích và nhiệm vụ nghiên cứu đã đặt ra, đề tài sử dụng các
phương pháp sau:
- Phương pháp tổng hợp: tổng hợp nghiên cứu, luận án, sách, báo, tạp chí
chuyên nghành
- Phương pháp thu thập tài liệu sẵn có.5. Kết cấu đề tài
Chương 1 - Tổng quan về đơn vị thực tập.
Chương 2 - Quy trinh xuất—nhập hàng tại đơn vị thực tập.
Chương 3 - Mô tả các kết quả thu được
Chương 4 - Lập kế hoạch cụ thể để đáp ứng công việc.
Chương 5 - Kết luận/bài học kinh nghiệm.
https://luanvan.co/
Luận văn Nghiên cứu thực trạng công tác giảm nghèo trên địa bàn xã Thành Yên,...Tania Bergnaum
Xóa đói giảm nghèo là một trong những chủ trương lớn của Đảng và Nhà
nước ta nhằm cải thiện đời sống vật chất và tinh thần cho người nghèo, thu hẹp
khoảng cách về trình độ phát triển giữa các vùng, địa bàn và giữa các dân tộc,
nhóm dân cư. Thành tựu xóa đói giảm nghèo trong những năm qua đã góp phần
tăng trưởng kinh tế bền vững và thực hiện công bằng xã hội, được cộng đồng quốc
tế đánh giá cao. Tuy nhiên, kết quả giảm nghèo chưa vững chắc, chênh lệch giàu –
nghèo giữa các vùng, nhóm dân cư chưa được thu hẹp, đặc biệt là ở những huyện
có tỷ lệ hộ nghèo cao. Theo kết quả Tổng điều tra, rà soát hộ nghèo, cận nghèo theo
chuẩn nghèo đa chiều giai đoạn 2015 -2020 cho thấy, cả nước có 2.338.569 hộ
nghèo, chiếm tỷ lệ 9,88% và 1.235.784 hộ cận nghèo, chiếm tỷ lệ 5,22%; tỷ lệ hộ
nghèo bình quân tăng lên hơn 2 lần so với tỷ lệ hộ nghèo theo chuẩn nghèo giai
đoạn 2011-2015
Qua số liệu báo cáo trên cho thấy việc thực hiện chính sách xóa đói, giảm
nghèo cho người nghèo có một ý nghĩa vô cùng quan trọng, tạo tiền đề cho sự ổn
định kinh tế, chính trị, xã hội góp phần củng cố những thành quả trong công cuộc
đổi mới kinh tế, chính trị nhằm đáp ứng nhu cầu, nguyện vọng chính đáng, thường
xuyên của nhân dân đối với sự nghiệp đổi mới, tạo sự cân đối giữa tăng trưởng kinh
tế và thực hiện công bằng xã hội. Tuy nhiên tỷ lệ giảm nghèo còn chưa cao, do việc
thực hiện chính sách hỗ trợ giảm nghèo chưa thực hiện được hiệu quả, một số bộ
phận người nghèo còn có thái độ trông chờ và ỷ lại vào các chính sách hỗ trợ của
Nhà nước, cơ chế phân cấp trao quyền cho người dân cho người dân chưa được
thực hiện tốt, nguồn lực hỗ trợ giảm nghèo còn thấp chủ yếu dựa vào ngân sách
Nhà nước. Điều này là do nhiều nguyên nhân khác nhau, nhưng một trong những
nguyên nhân quan trọng là đất nước ta chưa chưa có một đội ngũ nhân viên CTXH
chuyên nghiệp, những cán bộ làm công tác giảm nghèo chưa được đào tạo bài bảnhttps://luanvan.co/
và trang bị đầy đủ những kiến thức, kỹ năng trong việc thực hiện chính sách hỗ trợ
đối với hộ nghèo.
Trong những năm gần đây, xã Yên Thành đã có sự phát triển về nhiều mặt:
kinh tế, chính trị, văn hóa xã hội, an ninh quốc phòng, xây dựng hệ thống chính trị,
đặc biệt công tác an sinh xã hội được tập trung triển khai mạnh mẽ và phát huy hiệu
quả tích cực. Công tác xóa đói, giảm nghèo đạt hiệu quả với nhiều hình thức phong
phú, tỷ lệ hộ nghèo giảm dần qua các năm, từ 17,2% năm 2016 xuống còn 5,2%
theo tiêu chí mới năm 2019. Kết quả này đã tạo tiền đề để hộ nghèo cải thiện chất
lượng cuộc sống, vươn lên thoát nghèo. Mặc dù các giải pháp xóa đói giảm nghèo
đã mang lại những kết quả đáng khích lệ nhưng kết quả giảm nghèo trên địa bàn
huyện Yên Thành trong những năm qua chưa thực sự vững chắc, tỷ lệ hộ nghèo
giảm nhanh nhưng không ổn định, tỷ lệ hộ cận nghèo còn cao, tình trạng phát sinh
hộ nghèo còn diễn ra hàng năm.
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Pigs that are qualified for kilogram standard will be preliminarily processed and
slaughtered, and then taken to the cooling room with the temperature from -25 degrees
C for 10 minutes, to lower the body's temperature. Pork is stored in cool meat storage
to ensure biochemical ripening. Cool meat is given to demolish, preliminary processing
in conditions of not more than 7 degrees C. After being separated into separate parts,
freezing at temperatures of -45 degrees Celsius, depending on the parts that time
freezing. Finally, the meat was brought into the storage room at the temperature of -22
degrees Celsius. The whole process of transporting, preserving and displaying meat was
guaranteed the temperature at -18 dollars C to - 22 degrees Celsius.
Frozen pork is controlled by each process from standard pork, slaughter, storage ... The
targets of frozen meat are higher than other criteria of hot meat. Quality is only reduced
a little bit, about 95% to 97% of quality. According to nutrition experts, frozen meat is
stored at -18 degrees Celsius, which is to limit the harmful bacteria, bacteria can not
completely penetrate the meat. Therefore meat almost retains its flavor, as well as the
nutritional content of meat.
Pork in general is a familiar food for Vietnamese cuisine. For frozen pork, it will be an
optimal replacement for consumers' needs to improve the quality of meals and
consumption habits in the face of economic difficulties.
The price of frozen meat is currently on sale from 80,000 VND to 150,000 VND per 1
kg of meat, 5% - 10% lower than the market meat.
https://luanvan.co/
Luận văn Đề xuất một số giải pháp phát triển dịch vụ của công ty cổ phần tân ...Tania Bergnaum
Kinh tế Việt Nam ngày càng hội nhập với nền kinh tế thế giới, đặc biệt là
sau khi chúng ta gia nhập WTO và TPP thì việc mở của nền kinh tế sẽ được thực
hiện. Đó cũng là những cơ hội cho các doanh nghiệp hội nhập và phát triển và đó
cũng là những thách thức khi nó sẽ tạo ra sự cạnh tranh ngày càng khốc liệt. Môi
trường này càng khó khăn hơn đặc biệt là với các doanh nghiệp hoạt động trong
lĩnh vực logistics, bởi khi mở cửa sẽ có nhiều đối thủ cạnh tranh từ phía nước
ngoài tham gia thị trường. Những đối thủ cạnh tranh này có bề dầy kinh nghiệm
cũng như nguồn vốn dồi dào hơn các doanh nghiệp trong nước rất nhiều.
Các doanh nghiệp logistics Việt Nam gặp nhiều khó khăn bởi hệ thống cảng
hàng hóa Việt Nam có cơ sở hạ tầng kỹ thuật rất thấp so với thế giới và các nước
trong khu vực, nhưng nó lại đóng một vai trò hết sức quan trọng trong quá trình hội
nhập kinh tế thế giới và khu vực của Việt Nam. Theo thống kê, 90% lượng hàng
hóa xuất nhập khẩu của Việt Nam được chuyên chở bằng đường biển thông qua các
cảng hàng hóa. Vì vậy, vận tải biển và hệ thống cảng hàng hóa góp phần tích cực
vào sự phát triển kinh tế xã hội của đất nước không chỉ ở việc vận chuyển hàng hóa,
tạo ra thu nhập và việc làm mà quan trọng hơn là thúc đẩy đầu vào và cả đầu ra của
sản xuất hàng hóa và dịch vụ.
Chính vì lẽ đó, kinh tế cảng hàng hóa cần được xem là một trong những
ngành kinh tế mũi nhọn, tạo đà thúc đẩy cho các ngành khác phát triển. Và trong
thời gian tới, chúng ta cần đặc biệt quan tâm đầu tư vào hệ thống cảng hàng hóa
Việt Nam để có thể đáp ứng được nhu cầu phát triển đã đặt ra.
Nhận thấy tầm quan trọng của hoạt động đầu tư phát triển cảng hàng hóa
Việt nam, trong quá trình thực tập tại Công ty cổ phần tân cảng 189 Hải Phòng em
đã tiến hành nghiên cứu đề tài : “Đề xuất một số giải pháp phát triển dịch vụ của
công ty cổ phần tân cảng 189 Hải Phòng” làm đề tài cho chuyên đề tốt nghiệp.
Kết cấu của đề tài gồm 3 chương:
Chương 1: Những vấn đề chung về dịch vụ của cảng hàng hóa .
Chương 2: Thực trạng dịch vụ của công ty cổ phần Tân cảng 189 Hải
Phòng.
Chương 3: Phương hướng và biện pháp phát triển dịch vụ của công ty cổ
phần tân cảng 189 Hải phòng.
https://luanvan.co/
Đề án Thực trạng hoạt động các loại hình vận tải đa phương thức trong ngành l...Tania Bergnaum
Vận tải là một khâu vô cùng quan trọng để đưa sản phẩm từ nơi sản xuất
đến tay người tiêu dùng. Đặt vào bối cảnh hiện nay, khi mà hợp tác kinh tế phát
triển vượt khỏi phạm vi một quốc gia hay khu vực, các quan hệ thương mại diễn
ra trên bình diện thế giới với khối lượng hàng hoá giao dịch ngày càng lớn, vai
trò thiết yếu của vận tải lại càng được bộc lộ rõ nét hơn.
Nước ta có một bờ biển dài hơn 3 triệu km, lại có vị trí địa lý thuận lợi, là
giao điểm của các đầu mối giao thông lớn. Do đó, nếu phát triển được ngành vận
tải và tận dụng hết các ưu thế tự nhiên, đây sẽ là một lợi thế đáng kể của Việt
Nam.
Ngày nay, cùng với sự phát triển của khoa học kỹ thuật, các phương tiện
vận tải cũng như các cơ sở hạ tầng khác của giao thông đều được nâng cao. Đồng
thời với những tiến bộ đó là sự mở rộng của khái niệm hoạt động vận tải và sự
xuất hiện của ngày càng nhiều các hình thức vận tải mới, tiêu biểu trong số đó
chính là Vận tải đa phương thức.
Vận tải đa phương thức đang trở thành ngành dịch vụ vận tải phổ biến trên
thế giới, tuy còn khá mới mẻ ở thị trường Việt Nam. Lựa chọn đề tài: "Thực
trạng hoạt động vận tải đa phương thức trong ngành Logistics ở Việt Nam", em
hi vọng bài tiểu luận này sẽ một lần nữa khẳng định lại tầm quan trọng của vận
tải nói chung và vận tải đa phương thức nói riêng, đưa ra được những đánh giá
khái quát về tình hình vận tải đa phương thức trong ngành Logistics Việt Nam,
đồng thời kiến nghị những giải pháp nhằm phát triển vận tải đa phương thức Việt
Nam để đưa vận tải Việt Nam bắt kịp với xu thế của thời đại.
Trong quá trình thực hiện tiểu luận, do còn hạn chế về mặt thời gian và
kiến thức thực tế, chắc chắn bản đề án của em còn nhiều thiếu sót. Em rất mong
sẽ nhận được những ý kiến đóng góp, nhận xét của thầy/cô để bài của em thêm
hoàn thiện.
https://luanvan.co/
A comparison the business strategy of unilever and procter&gamble in asian ma...Tania Bergnaum
Nowadays, as globalization is becoming popular and necessary for every country in the
world, multinational companies are also formed quickly with the desire to reach out to the
international market, creating an increase. growth in size and sales. Growth is
indispensable to maintain for each company, so choosing the strategy to reach out to the
international market plays an extremely important role for each company. The right
strategy not only helps the company gain profits in the short term but also paves the way
for long-term development.
Markets around the world are different in culture, economy, income level, demographics,
etc. Understanding different strategies of different companies has become an
indispensable experience for each company.
In the world, two famous corporations in the field of consumer goods, Unilever and P&G,
are typical for approaching the market with different strategies that bring different
advantages, especially in Asian markets.
https://luanvan.co/
Research the foreign direct investment of south korea to vietnam in recent yearsTania Bergnaum
Foreign direct investment is now taking place on a global scale with increasing
volume and pace of rotation. In addition to promoting domestic resources, taking
advantage of foreign direct investment is considered as a smart to shorten the time of
initial capital accumulation, creating a solid premise for economic development,
especially for developing countries. Therefore, FDI is considered as the "golden key"
to open the door of prosperity for nations. In recent years, the number of countries
investing in Vietnam has been increasing, especially Korea. This in addition to
creating favorable conditions for the country's development such as creating jobs for
workers, increasing investment capital for facilities ... also causes many disadvantages
and damages to the economy in the long term. Therefore, the purpose of the study is to
find out the impact foreign direct investment into Vietnam.
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Tổ chức thực hiện dịch vụ logistics hàng hóa xuất nhập khẩu tai Công ty trách...Tania Bergnaum
1. Tính cấp thiết của đề tài
Sự lưu thông của hàng hóa và dịch vụ từ nguồn cung cấp đến các nhà phân
phối nhằm đáp ứng nhu cầu của khách hàng là một trong những vấn đề chính của
hầu như tất cả các nền kinh tế hiện nay trên thế giới. Vấn đề đó xuất hiện ngay từ
khi các yếu tố kinh tế cơ bản như cung, cầu xuất hiện trong lịch sử phát triển của
loài người, và càng thể hiện rõ tầm quan trọng trong bối cảnh xu hướng toàn cầu
hóa và hội nhập diễn ra mạnh mẽ giữa các quốc gia trên thế giới. Với việc thành
lập các tổ chức hợp tác về kinh tế, các khu vực thị trường tự do giữa các quốc gia
không chỉ trong một khu vực nhất định mà còn mở rộng ra toàn cầu như: các tổ
chức thương mại lớn (WTO, APEC), các hiệp định thương mại tự do (TPP,
Mecosur, FTA), … Việc lưu thông hàng hóa không chỉ ở trong một quốc gia hay
vài quốc gia mà đã ở mức khu vực và toàn cầu. Việc tồ chức dịch vụ logistics cho
hàng hóa xuất khẩu ngày càng trở nên phổ biến. Do vậy, trong đồ án tốt nghiệp
của mình, chúng em đã chọn đề tài: Tổ chức thực hiện dịch vụ logistics hàng hóa
xuất nhập khẩu tai Công ty trách nhiệm hữu hạn Schenker Việt Nam.
2. Mục đích nghiên cứu
Đề tài nghiên cứu được thực hiện với những mục tiêu sau đây:
- Tìm hiểu tổ chức thực hiện quy trình xuất nhập khẩu hàng hóa bằng
container của công ty trách nhiệm hữu hạn Schenker Việt Nam và các chi phí
cũng như lợi nhuận đạt được khi xuất nhập một lô hàng.
- Đánh giá chi phí và lợi nhuận đạt được cũng như đề xuất các biện pháp
nâng cao hoạt động của công ty.
3. Đối tượng, phạm vi nghiên cứu
- Chủ thể nghiên cứu: Tấm tản nhiệt và tấm quang điện mặt trời.
- Đối tượng nghiên cứu: Quy trình xuất nhập khẩu bằng đường biển.
- Thời gian nghiên cứu: từ năm 2015 đến tháng 5 năm 2017.
https://luanvan.co/
1. Lý do chọn đề tài:
Trong điều kiện hiện nay, khi hội nhập và toàn cầu hóa nền kinh tế thế giới
đang phát triển mạnh, kinh doanh quốc tế trở thành một tất yếu khách quan đối với
mọi quốc gia. Cùng với sự phát triển đó nước ta không ngừng học hỏi và củng cố về
mọi mặt (kinh tế, chính trị, xã hội) cũng như lĩnh vực (thương mại, giáo dục, y tế) để
phù hợp với nền kinh tế toàn cầu. Hoạt động vận tải nội địa và vận tải quốc tế, hoạt
động giao nhận hàng hóa xuất nhập khẩu, đã trở thành khâu quan trọng trong dây
chuyền vận tải hàng hóa, không chỉ tạo điều kiện thúc đẩy, mở rộng mua bán mà còn
góp phần vào hoạt động kinh doanh xuất nhập khẩu.
Trước những nhu cầu ngày càng phát triển của nền kinh tế, các doanh nghiệp
hoạt động trong lĩnh vực thương mại – dịch vụ logistics ngày càng cạnh tranh gay gắt.
Để đáp ứng nhu cầu ngày càng cao của hoạt động giao nhận, đòi hỏi các doanh nghiệp
VIỆT NAM phải hiểu rõ và nắm vững các quy trình xuất nhập khẩu, vận dụng tốt các
qui định của pháp luật, thông hiểu các tập quán quốc tế. Điều này giúp cho doanh
nghiệp không những tăng thêm uy tín với khách hàng, mà còn có ý nghĩa quan trọng
ảnh hưởng đến chất lượng, hiệu quả của công việc và sự phát triển của doanh nghiệp
trên thương trường.
Để nâng cao năng lực cạnh tranh và phát triển dịch vụ Logistics Việt Nam, Bộ
Công Thương đã phối hợp cùng các chuyên gia trong lĩnh vực logistics thường xuyên
rà soát, đánh giá, cung cấp thông tin về tình hình, triển vọng logistics Việt Nam và
quốc tế về các quy định chính sách liên quan góp phần phục vụ công tác quản lý nhà
nước, hoạt động sản xuất, kinh doanh, đầu tư của các doanh nghiệp avf công tác
nghiên cứu khoa học và truyền thông trong lĩnh vực logistics.
Qua báo cáo này, em đã trình bày những vấn đề cơ bản quy trình xuất—nhập
hàng tại cảng, hình thức phục vụ, công tác chuẩn bị và quá trình giao nhận hàng hóa
tại cảng. Nhưng không tránh khỏi thiếu sót trong bài báo cáo, em kính mong sự đóng
góp ý kiến từ phía các thầy cô.
2. Mục tiêu đề tài
- Hiểu rõ hơn về đơn vị thực tập.
- Làm rõ quy trinh xuất—nhập hàng tại đơn vị thực tập.
3. Đối tượng và phạm vi nghiên cứu
- Đối tượng nghiên cứu: Quy trình xuất – nhập khẩu hàng tại đơn vị thực tập.
- Phạm vi nghiên cứu: Nghiên cứu về quy trình xuất – nhập hàng hóa tại cảng
Cát Lái.
4. Phương pháp nghiên cứu
• Để đạt được mục đích và nhiệm vụ nghiên cứu đã đặt ra, đề tài sử dụng các
phương pháp sau:
- Phương pháp tổng hợp: tổng hợp nghiên cứu, luận án, sách, báo, tạp chí
chuyên nghành
- Phương pháp thu thập tài liệu sẵn có.5. Kết cấu đề tài
Chương 1 - Tổng quan về đơn vị thực tập.
Chương 2 - Quy trinh xuất—nhập hàng tại đơn vị thực tập.
Chương 3 - Mô tả các kết quả thu được
Chương 4 - Lập kế hoạch cụ thể để đáp ứng công việc.
Chương 5 - Kết luận/bài học kinh nghiệm.
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Luận văn Nghiên cứu thực trạng công tác giảm nghèo trên địa bàn xã Thành Yên,...Tania Bergnaum
Xóa đói giảm nghèo là một trong những chủ trương lớn của Đảng và Nhà
nước ta nhằm cải thiện đời sống vật chất và tinh thần cho người nghèo, thu hẹp
khoảng cách về trình độ phát triển giữa các vùng, địa bàn và giữa các dân tộc,
nhóm dân cư. Thành tựu xóa đói giảm nghèo trong những năm qua đã góp phần
tăng trưởng kinh tế bền vững và thực hiện công bằng xã hội, được cộng đồng quốc
tế đánh giá cao. Tuy nhiên, kết quả giảm nghèo chưa vững chắc, chênh lệch giàu –
nghèo giữa các vùng, nhóm dân cư chưa được thu hẹp, đặc biệt là ở những huyện
có tỷ lệ hộ nghèo cao. Theo kết quả Tổng điều tra, rà soát hộ nghèo, cận nghèo theo
chuẩn nghèo đa chiều giai đoạn 2015 -2020 cho thấy, cả nước có 2.338.569 hộ
nghèo, chiếm tỷ lệ 9,88% và 1.235.784 hộ cận nghèo, chiếm tỷ lệ 5,22%; tỷ lệ hộ
nghèo bình quân tăng lên hơn 2 lần so với tỷ lệ hộ nghèo theo chuẩn nghèo giai
đoạn 2011-2015
Qua số liệu báo cáo trên cho thấy việc thực hiện chính sách xóa đói, giảm
nghèo cho người nghèo có một ý nghĩa vô cùng quan trọng, tạo tiền đề cho sự ổn
định kinh tế, chính trị, xã hội góp phần củng cố những thành quả trong công cuộc
đổi mới kinh tế, chính trị nhằm đáp ứng nhu cầu, nguyện vọng chính đáng, thường
xuyên của nhân dân đối với sự nghiệp đổi mới, tạo sự cân đối giữa tăng trưởng kinh
tế và thực hiện công bằng xã hội. Tuy nhiên tỷ lệ giảm nghèo còn chưa cao, do việc
thực hiện chính sách hỗ trợ giảm nghèo chưa thực hiện được hiệu quả, một số bộ
phận người nghèo còn có thái độ trông chờ và ỷ lại vào các chính sách hỗ trợ của
Nhà nước, cơ chế phân cấp trao quyền cho người dân cho người dân chưa được
thực hiện tốt, nguồn lực hỗ trợ giảm nghèo còn thấp chủ yếu dựa vào ngân sách
Nhà nước. Điều này là do nhiều nguyên nhân khác nhau, nhưng một trong những
nguyên nhân quan trọng là đất nước ta chưa chưa có một đội ngũ nhân viên CTXH
chuyên nghiệp, những cán bộ làm công tác giảm nghèo chưa được đào tạo bài bảnhttps://luanvan.co/
và trang bị đầy đủ những kiến thức, kỹ năng trong việc thực hiện chính sách hỗ trợ
đối với hộ nghèo.
Trong những năm gần đây, xã Yên Thành đã có sự phát triển về nhiều mặt:
kinh tế, chính trị, văn hóa xã hội, an ninh quốc phòng, xây dựng hệ thống chính trị,
đặc biệt công tác an sinh xã hội được tập trung triển khai mạnh mẽ và phát huy hiệu
quả tích cực. Công tác xóa đói, giảm nghèo đạt hiệu quả với nhiều hình thức phong
phú, tỷ lệ hộ nghèo giảm dần qua các năm, từ 17,2% năm 2016 xuống còn 5,2%
theo tiêu chí mới năm 2019. Kết quả này đã tạo tiền đề để hộ nghèo cải thiện chất
lượng cuộc sống, vươn lên thoát nghèo. Mặc dù các giải pháp xóa đói giảm nghèo
đã mang lại những kết quả đáng khích lệ nhưng kết quả giảm nghèo trên địa bàn
huyện Yên Thành trong những năm qua chưa thực sự vững chắc, tỷ lệ hộ nghèo
giảm nhanh nhưng không ổn định, tỷ lệ hộ cận nghèo còn cao, tình trạng phát sinh
hộ nghèo còn diễn ra hàng năm.
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Pigs that are qualified for kilogram standard will be preliminarily processed and
slaughtered, and then taken to the cooling room with the temperature from -25 degrees
C for 10 minutes, to lower the body's temperature. Pork is stored in cool meat storage
to ensure biochemical ripening. Cool meat is given to demolish, preliminary processing
in conditions of not more than 7 degrees C. After being separated into separate parts,
freezing at temperatures of -45 degrees Celsius, depending on the parts that time
freezing. Finally, the meat was brought into the storage room at the temperature of -22
degrees Celsius. The whole process of transporting, preserving and displaying meat was
guaranteed the temperature at -18 dollars C to - 22 degrees Celsius.
Frozen pork is controlled by each process from standard pork, slaughter, storage ... The
targets of frozen meat are higher than other criteria of hot meat. Quality is only reduced
a little bit, about 95% to 97% of quality. According to nutrition experts, frozen meat is
stored at -18 degrees Celsius, which is to limit the harmful bacteria, bacteria can not
completely penetrate the meat. Therefore meat almost retains its flavor, as well as the
nutritional content of meat.
Pork in general is a familiar food for Vietnamese cuisine. For frozen pork, it will be an
optimal replacement for consumers' needs to improve the quality of meals and
consumption habits in the face of economic difficulties.
The price of frozen meat is currently on sale from 80,000 VND to 150,000 VND per 1
kg of meat, 5% - 10% lower than the market meat.
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Luận văn Đề xuất một số giải pháp phát triển dịch vụ của công ty cổ phần tân ...Tania Bergnaum
Kinh tế Việt Nam ngày càng hội nhập với nền kinh tế thế giới, đặc biệt là
sau khi chúng ta gia nhập WTO và TPP thì việc mở của nền kinh tế sẽ được thực
hiện. Đó cũng là những cơ hội cho các doanh nghiệp hội nhập và phát triển và đó
cũng là những thách thức khi nó sẽ tạo ra sự cạnh tranh ngày càng khốc liệt. Môi
trường này càng khó khăn hơn đặc biệt là với các doanh nghiệp hoạt động trong
lĩnh vực logistics, bởi khi mở cửa sẽ có nhiều đối thủ cạnh tranh từ phía nước
ngoài tham gia thị trường. Những đối thủ cạnh tranh này có bề dầy kinh nghiệm
cũng như nguồn vốn dồi dào hơn các doanh nghiệp trong nước rất nhiều.
Các doanh nghiệp logistics Việt Nam gặp nhiều khó khăn bởi hệ thống cảng
hàng hóa Việt Nam có cơ sở hạ tầng kỹ thuật rất thấp so với thế giới và các nước
trong khu vực, nhưng nó lại đóng một vai trò hết sức quan trọng trong quá trình hội
nhập kinh tế thế giới và khu vực của Việt Nam. Theo thống kê, 90% lượng hàng
hóa xuất nhập khẩu của Việt Nam được chuyên chở bằng đường biển thông qua các
cảng hàng hóa. Vì vậy, vận tải biển và hệ thống cảng hàng hóa góp phần tích cực
vào sự phát triển kinh tế xã hội của đất nước không chỉ ở việc vận chuyển hàng hóa,
tạo ra thu nhập và việc làm mà quan trọng hơn là thúc đẩy đầu vào và cả đầu ra của
sản xuất hàng hóa và dịch vụ.
Chính vì lẽ đó, kinh tế cảng hàng hóa cần được xem là một trong những
ngành kinh tế mũi nhọn, tạo đà thúc đẩy cho các ngành khác phát triển. Và trong
thời gian tới, chúng ta cần đặc biệt quan tâm đầu tư vào hệ thống cảng hàng hóa
Việt Nam để có thể đáp ứng được nhu cầu phát triển đã đặt ra.
Nhận thấy tầm quan trọng của hoạt động đầu tư phát triển cảng hàng hóa
Việt nam, trong quá trình thực tập tại Công ty cổ phần tân cảng 189 Hải Phòng em
đã tiến hành nghiên cứu đề tài : “Đề xuất một số giải pháp phát triển dịch vụ của
công ty cổ phần tân cảng 189 Hải Phòng” làm đề tài cho chuyên đề tốt nghiệp.
Kết cấu của đề tài gồm 3 chương:
Chương 1: Những vấn đề chung về dịch vụ của cảng hàng hóa .
Chương 2: Thực trạng dịch vụ của công ty cổ phần Tân cảng 189 Hải
Phòng.
Chương 3: Phương hướng và biện pháp phát triển dịch vụ của công ty cổ
phần tân cảng 189 Hải phòng.
https://luanvan.co/
Đề án Thực trạng hoạt động các loại hình vận tải đa phương thức trong ngành l...Tania Bergnaum
Vận tải là một khâu vô cùng quan trọng để đưa sản phẩm từ nơi sản xuất
đến tay người tiêu dùng. Đặt vào bối cảnh hiện nay, khi mà hợp tác kinh tế phát
triển vượt khỏi phạm vi một quốc gia hay khu vực, các quan hệ thương mại diễn
ra trên bình diện thế giới với khối lượng hàng hoá giao dịch ngày càng lớn, vai
trò thiết yếu của vận tải lại càng được bộc lộ rõ nét hơn.
Nước ta có một bờ biển dài hơn 3 triệu km, lại có vị trí địa lý thuận lợi, là
giao điểm của các đầu mối giao thông lớn. Do đó, nếu phát triển được ngành vận
tải và tận dụng hết các ưu thế tự nhiên, đây sẽ là một lợi thế đáng kể của Việt
Nam.
Ngày nay, cùng với sự phát triển của khoa học kỹ thuật, các phương tiện
vận tải cũng như các cơ sở hạ tầng khác của giao thông đều được nâng cao. Đồng
thời với những tiến bộ đó là sự mở rộng của khái niệm hoạt động vận tải và sự
xuất hiện của ngày càng nhiều các hình thức vận tải mới, tiêu biểu trong số đó
chính là Vận tải đa phương thức.
Vận tải đa phương thức đang trở thành ngành dịch vụ vận tải phổ biến trên
thế giới, tuy còn khá mới mẻ ở thị trường Việt Nam. Lựa chọn đề tài: "Thực
trạng hoạt động vận tải đa phương thức trong ngành Logistics ở Việt Nam", em
hi vọng bài tiểu luận này sẽ một lần nữa khẳng định lại tầm quan trọng của vận
tải nói chung và vận tải đa phương thức nói riêng, đưa ra được những đánh giá
khái quát về tình hình vận tải đa phương thức trong ngành Logistics Việt Nam,
đồng thời kiến nghị những giải pháp nhằm phát triển vận tải đa phương thức Việt
Nam để đưa vận tải Việt Nam bắt kịp với xu thế của thời đại.
Trong quá trình thực hiện tiểu luận, do còn hạn chế về mặt thời gian và
kiến thức thực tế, chắc chắn bản đề án của em còn nhiều thiếu sót. Em rất mong
sẽ nhận được những ý kiến đóng góp, nhận xét của thầy/cô để bài của em thêm
hoàn thiện.
https://luanvan.co/
A comparison the business strategy of unilever and procter&gamble in asian ma...Tania Bergnaum
Nowadays, as globalization is becoming popular and necessary for every country in the
world, multinational companies are also formed quickly with the desire to reach out to the
international market, creating an increase. growth in size and sales. Growth is
indispensable to maintain for each company, so choosing the strategy to reach out to the
international market plays an extremely important role for each company. The right
strategy not only helps the company gain profits in the short term but also paves the way
for long-term development.
Markets around the world are different in culture, economy, income level, demographics,
etc. Understanding different strategies of different companies has become an
indispensable experience for each company.
In the world, two famous corporations in the field of consumer goods, Unilever and P&G,
are typical for approaching the market with different strategies that bring different
advantages, especially in Asian markets.
https://luanvan.co/
Research the foreign direct investment of south korea to vietnam in recent yearsTania Bergnaum
Foreign direct investment is now taking place on a global scale with increasing
volume and pace of rotation. In addition to promoting domestic resources, taking
advantage of foreign direct investment is considered as a smart to shorten the time of
initial capital accumulation, creating a solid premise for economic development,
especially for developing countries. Therefore, FDI is considered as the "golden key"
to open the door of prosperity for nations. In recent years, the number of countries
investing in Vietnam has been increasing, especially Korea. This in addition to
creating favorable conditions for the country's development such as creating jobs for
workers, increasing investment capital for facilities ... also causes many disadvantages
and damages to the economy in the long term. Therefore, the purpose of the study is to
find out the impact foreign direct investment into Vietnam.
https://luanvan.co/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
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Ananas International Marketing plan in Thailand market
1. https://luanvan.co/
MINISTRY OF FINANCE
UNIVERSITY OF FINANCE AND MARKETING
INTERNATIONAL MARKETING
ANANAS INTERNATIONAL
MARKETING PLAN IN THAILAND
MARKET
Lecturer: Ngô Minh Trang
Group : Lê Nguyễn Mai Anh
Nghiêm Thị Thanh Phương
Nguyễn Thị Thu Phương
Nguyễn Ngọc Thu Phương
Vũ Trung Anh Sang
2. https://luanvan.co/
TABLE OF CONTENTS
1. Introduction ...................................................................................................................................1
1.1. Brief overview of the company .................................................................................................... 1
1.2. Company’s main product................................................................................................................ 1
1.3. Target country: Thailand ............................................................................................................... 2
2.Research Methodology.................................................................................................................2
3.Situational Analysis......................................................................................................................2
3.1. Company analysis.............................................................................................................................. 2
3.2 Organization Assets and Skills ...................................................................................................... 2
3.3. Market Analysis ................................................................................................................................. 3
3.3.1 Business Environment Analysis ...............................................................................................................................3
3.3.2. Nature of Demand....................................................................................................................................................... 14
3.4. Competitor Analysis.......................................................................................................................15
4. SWOT Analysis............................................................................................................................17
5. Objectives.....................................................................................................................................19
6. Recommended Marketing Strategy .....................................................................................19
6.1 Target Marketing Identification and Segmentation Strategy ..........................................19
6.2 Marketing positioning....................................................................................................................20
6.3 Market Entry Strategy: ...................................................................................................................20
→ Exporting:................................................................................................................................................20
7. Marketing Mix Strategies and Tactics.................................................................................20
7.1 Product.................................................................................................................................................20
7.1.1. Core product: Vulcanized shoes ........................................................................................................................... 20
7.2.2. International product mix decisions .................................................................................................................. 21
7.2 Price ......................................................................................................................................................25
7.3 Place......................................................................................................................................................26
7.4. Promotion..........................................................................................................................................27
7.4.1. Advertising..................................................................................................................................................................... 27
7.4.2. Sale promotion ............................................................................................................................................................. 30
7.4.3. Public Relation: ............................................................................................................................................................ 30
7.4.4. Promotion budget....................................................................................................................................................... 31
8. Planning Budget ........................................................................................................................32
9. Implementation and Control..................................................................................................33
10. Reference ...................................................................................................................................36
3. https://luanvan.co/
LIST OF TABLES
TABLE 3.1- GDP THAILAND .........................................................................................7
TABLE 3.2 – AVERAGE SALARY....................................................................................8
TABLE 3.3- HOUSEHOLD CONSUMPTION EXPENDITURE................................................9
TABLE 7.1- PRICE FOR EACH LINE...............................................................................25
TABLE 7.2- CHANNEL .................................................................................................27
TABLE 7.3- PROMOTION BUDGET ...............................................................................32
TABLE 8.1 - BUDGET...................................................................................................33
TABLE 9.1- CONTROL..................................................................................................35
5. 1
1. Introduction
1.1. Brief overview of the company
Ananas was first launched in 2012, is a brand belonging to Footwear Corporation
Dong Hung Group - the "big man" in the shoemaking industry. However, the company's
marketing strategy at that time was not effective, causing the brand to fail for the first
time. It was not until 2017 that Ananas finally turned the tables, started to be recognized
and held its position among the young generations.
As Ananas's target customers aging from 18 to 25 who are energetic, dynamic
and always in motion, Ananas brand’s top priority is customer's convenience and
comfort when wearing our shoes but still trendy and being able to reflect their own
personalities. Hence, "high quality" and "reasonable price" are core values that we offer
to our dear customers.
With the message DiscoverYOU, Ananas wants to remind everyone that
"Whatever you do, you need to know yourself and know what you want". The more you
understand who you are, the easier life will be. Ananas is also on the journey to
discovering the brand itself, finding our originalities, and building our own path.
1.2. Company’s main product
Ananas product's are vulcanized shoes and sneakers. Vulcanized is a long-
standing shoe manufacturing method, reflected in vintage shoes with rubber soles and
minimalist designs such as Converse Chuck Taylor All Star, Vans Old Skool. This type
of shoes is considered an everyday sneakers for its basic design and concept. Customers
can wear it to school, to work, friends meetings or even their skateboard practices. By
using this material and design, Ananas wants to integrate sustainability into our
products, focusing on the original attributes of a shoe but still keeping up with the
current fashion trends, as it is the brand lifestyle that we are aiming for. All of Ananas
products are manufactured by our parent brand Dong Hung Group and directly
distributed at Ananas stores in Ho Chi Minh City. In addition to the 4 main shoe lines
currently available in stores which are Basas, Vintas, Urbas and Pattas, Ananas also
sells other clothing products.
6. 2
1.3. Target country: Thailand
According to the ASEAN Consumer Survey conducted by HKTDC Research,
ASEAN consumers, including those in Thailand, are willing to spend more on better
quality products and have a strong sense of personal style. For international brands,
Thailand is a key market among the developing Asian countries, not only because of its
growing demand from the emerging middle-income class, but also the country’s
flourishing tourism sector. Also, Thailand is a South East Asian country with close
proximity to Vietnam. Hence, the two countries partly share different things in common
including climate characteristics, genetic traits, religions and most importantly, culture.
2.Research Methodology
Secondary data resources on Internet
3.Situational Analysis
3.1. Company analysis
Ananas was founded in 2012 under Dong Hung Footwear Group. Dong Hung
Footwear Joint Stock Company was established on October 1, 1992 with the mission to
provide Vietnamese and international consumers with high-quality footwear products
at reasonable prices. With our modern factories and advanced shoe production process,
Dong Hung Footwear Group aspires to be a companion of consumers around the world
in their journey of discovering life.
Moreover, Dong Hung Footwear Group has more than 20 years of experience in
manufacturing vulcanized shoes and being the main manufacturer for not only domestic
but also foreign major brands such as Puma, Reebok and Burberry. Over nearly 30 years
of development, Dong Hung is in the top 30 Vietnamese leather shoe manufacturing
enterprises, with a total annual export turnover of more than 150 million USD and more
than 10 million pairs of shoes. Therefore, we are confident that Ananas possesses the
ability to provide customers with high-quality products which absolutely not inferior to
any other brands.
3.2 Organization Assets and Skills
❖ Assets:
7. 3
Over the past 3 years, Ananas has 9 stores in Ho Chi Minh City. Customers in
other cities and provinces could also purchase our product through Ananas's website
and Facebook fanpage. All Ananas products are made by parent brand - Dong Hung
footwear - with more than 20 years of experience in footwear manufacturing and
have cooperated with many large and small, both domestic and foreign shoe brands.
Currently, Dong Hung Group has 5 member companies, 2 affiliated branches, and a
joint venture company associated with business components, including: shoe
production, shoe sole production. , shoe production supporting stages, logistic
activities, footwear supply and distribution on e-commerce channels, retail stores
etc.
❖ Skills:
Ananas and parent firm - Dong Hung Footwear Group has constantly researched
and updated the latest technology, manufacturing methods. With factories meeting
international standards, modern production processes, product safety are guaranteed
by limiting chemicals used in production in accordance with EC 1907/2006
(REACH). Dong Hung Group also has long experience in the field of footwear
production and excellent human resources with professional skills. Before being
delivered to consumers, each Ananas product has to go through a lot of meticulous
steps from product design, stitching and evaluation to create perfect shoes with the
best quality. All manufacturing factories are equipped with professional wastewater
treatment systems in compliance with the Vietnam laws and regulations.
3.3. Market Analysis
3.3.1 Business Environment Analysis
3.3.1.1 Political and Legal Environments
Thailand is one of almost 40 constitutional monarchies that exist in the world
today. Normally, an elected Prime Minister heads the government, while the head of
state is the hereditary monarch.Thailand is one of almost 40 constitutional monarchies
that exist in the world today. Normally, an elected Prime Minister heads the
government, while the head of state is the hereditary monarch. In Thailand, the King
8. 4
exercises his legislative power through the Parliament, executive power through
Cabinet and judicial power through the courts.
Thailand is now facing continuous anti-government protests by students
demanding political reforms that also include the role of the monarchy in politics. The
protests were initially triggered by the dissolution of the Future Party (FFP) in late
February 2020, which criticized Prayut, changes to the Thai constitution. Persistent
political tensions can undermine the credibility and effectiveness of the institutional
framework, especially if they hinder the ability of authorities to effectively enforce
macroeconomic policy such as support finance during the Covid-19 epidemic. From
there, it could undermine the interest of foreign investors and cause difficulties for
businesses to thrive in Thailand.
The Foreign and Commonwealth Office (FCO) assesses that terrorists are very
likely to try to carry out attacks in Thailand. Since 2004, there have been almost daily
attacks in Thailand’s deep south, including arson, bombings and shootings. Targets
have included civilians and members of the security forces, government offices, tourist
hotels, discos, bars, shops, marketplaces, supermarkets, schools, transport infrastructure
and trains.
Corruption hinders economic and social development also needs to be taken
seriously. Thailand ranked 99th with the Philippines (out of 180 countries and regions)
in the Corruption Perceptions Index 2018 of Transparency International on Corruption
2018 (Bangkok Post, 2019). Most sectors in Thailand are at high risk of corruption, and
as a result, a lot of work is needed to deal with it.
However, Thailand’s periodic political volatility tends not to affect day-to-day
business operations. Although Thai politics is sometimes unstable, the administration
of the country is very sound and all political parties in Thailand, without exception, are
pro-business.
*Legal
Consumer Protection Act (1979) The right to be informed Goods, domestic and
imported, must bear appropriate labels description, name or trademark of manufacturer,
location of manufacturer, information of the goods, and marks indicating countries of
9. 5
origin (imports) Labels are to be accurate and not misleading. Advertisement must be
truthful, honest, decent.[5]
Unfair Contract Term Act (1997) Protects consumers with little ability to negotiate
or negotiate
Commercial Competition Law (1999) Maintaining free and fair competition of
markets and discouraging business operators from engaging in anti-competition
activities
3.3.1.2 Regulatory Environments
Thailand belongs to the 10-member Association of Southeast Asian Nations
(ASEAN), a regional free-trade and economic bloc comprising a total population of 600
million.
Thailand remains an attractive destination for foreign investors and business
owners seeking out new markets to open a new or expand an existing business.
Nevertheless, those who wish to establish majority or wholly foreign-owned business
entities need to be aware of Thailand’s laws and regulations regarding foreign
investment.
● Limits on Foreign Control and Right to Private Ownership and
Establishment
A foreign entity seeking to engage in any of these business activities must first
obtain a Foreign Business License (FBL) from the Foreign Business Committee and
the Director-General of the Department of Business Development (DBD). There are
also cases for exemptions or special permissions from the Board of Investment or
Industrial Estate Authority of Thailand, as well as through free-trade agreements and
treaties between Thailand and certain nations. The FBA details the types of business
activities reserved for Thai nationals. Foreign investment in those businesses must
comprise less than 50 percent of share capital, unless specially permitted or otherwise
exempt.
Restricted businesses in this list include: accounting, legal, architectural, and
engineering services; retail and wholesale; advertising businesses; hotels; guided
touring; selling food and beverages; and other service-sector businesses. A foreign
10. 6
company can engage in List 3 activities if a majority of the limited company’s shares
are held by Thai nationals. Any company with a majority of foreign shareholders (more
than 50 percent) cannot engage in List 3 activities unless it receives an exception from
the Ministry of Commerce under its Foreign Business License (FBL) application.
Aside from these general categories, Thailand does not maintain a national
security screening mechanism for investment, and investors can receive additional
incentives/privileges if they invest in priority areas, such as high-technology industries.
● Laws and Regulations on Foreign Direct Investment
The Foreign Business Act (described in detail above) governs most investment
activity by non-Thai nationals. Other key laws governing foreign investment are the
Alien Employment Act (1978) and the Investment Promotion Act (1977).
● Competition and Anti-Trust Laws
The Office of Trade Competition Commission (OTCC) is an independent agency and
the main enforcer of the Trade Competition Act B.E. 2560 (2018). The OTCC
comprises seven members nominated by a selection committee and endorsed by the
Cabinet.
The government has authority to control the price of specific products and services
under the Price of Goods and Services Act. The MOC’s Department of Internal Trade
administers the law and interacts with affected companies.
3.3.1.3 Economic Environments
Thailand is the second largest economy in Southeast Asia after Indonesia.
According to IMF, it is expected that growth will be at a moderate rate, accepting all
stable values in the country. Investment firms are forecast to remain the main driver of
growth over the next few years, in line with the host company's infrastructure plan to
attract private individuals. The capital Bangkok has become the centre of economic
activity and the most prosperous part of the country, accounting for about 60% of
national GDP. Thanks to its good infrastructure, the city is competing with Singapore
to become a regional hub for air travel within Southeast Asia. The relationship between
Vietnam and Thailand is constantly developing steadily and well in all fields, especially
in the economic and commercial sectors. Vietnam - Thailand is a member of many
regional and international forums, such as: ASEAN, ASEAN Economic Community
(AEC), Asia-Pacific Economic Cooperation (APEC). According to ITPC, Thailand is
11. 7
currently the largest trading partner of Vietnam in ASEAN. Particularly, Vietnam's
merchandise exports to Thailand account for about a fifth of the total exports to
ASEAN.
Inflation drops to 0.7% in 2019 and is estimated to drop to -1.1% in 2020 and
will reach 0.6% by 2021 (IMF forecasts the World Economy in April 2020). Public debt
remains relatively stable in 2019, according to IMF estimates of 42.4%, although it is
expected to increase in 2020 and 2021 to 43% and 43.8%, respectively. Despite high
debt, household use standards, amounting to 49% of GDP in 2019 (Central Bank of
Thailand), is still forecast to be high, reflecting real income levels. The National
Strategic Plan (2017-2036) focuses on improving the business environment, enhancing
the country's competitiveness and long-term economic efficiency.
TABLE 3.1- GDP Thailand
https://www.nordeatrade.com/en/explore-new-market/thailand/economical-context
● Income distribution
Although wealth has increased in Thailand, not everyone has received a share of
this growth. Specifically, 91.7% of adults are in the group of assets below $ 10,000,
7.5% in the group from $ 10,000 to $ 100,000, and 0.7% in the group from $ 100,000
to $ 1 million. Only 0.1% are members of the wealth group over $ 1 million. Thailand's
middle class is emerging and is expected to make up about 13% of all households. This
translates into the high value of income inequality of 90.2 on the Gini coefficient.
● Average Salary
12. 8
Percentage of people Earn this salary or more
5% THB 3,733,000
12% THB 2,663,076
23% THB 1,788,268
58% THB 815,776
82% THB 476,011
94% THB 249,070
98% THB 123,380
TABLE 3.2 – Average Salary
● Consumer spending
Growing domestic income is generating optimism among the population and
increasing consumer demand for a wide variety of products. With the increase in
income, consumers - especially the richer ones - have spent more on experiences, such
as eating out and traveling. The luxury market is also growing domestically. When it
comes to buying luxury, consumers prefer to buy directly than buy online, as they say
they can't make any buying decisions without seeing the product in person.
Price, quality and availability of service are the main selling factors in Thailand.
However, consumers are willing to pay more for the brands they love, and they rarely
switch brands - even if the prices are better. Thai consumers are the most brand-
conscious and loyal in Southeast Asia. They also spend more than their neighbors,
which is reflected in their higher debt levels. Furthermore, consumers tend to like and
shop impulsively, instead of saving their money - as is common in other Southeast Asian
countries.
● Household Consumption Expenditure
13. 9
Sector Percentage
Food and beverages 39.6%
Housing 29.3%
Transport 10.9%
Energy 3.8%
ICT 3.5%
Clothing and footwear 2.8%
Personal care 2.5%
Health 1.3%
TABLE 3.3- Household consumption expenditure
● Inflation rate
(http://congthuong.hochiminhcity.gov.vn)-9/7/2020-Bản tin bộ công thương.
According to TPSO, Thailand's CPI, a measure of overall inflation, in June fell
1.57% from the same period last year, after falling 3.44% in May - the highest drop in
nearly 11 years. Generally for the first six months of this year, Thailand's overall
inflation was 1.13% and core inflation was 0.32% (Thailand's core inflation in June was
-0.05%). Thailand's deflation is likely to be worse than initially expected, after the
Southeast Asian country's consumer price index (CPI) fell for the fourth consecutive
month in June 2020.
● Unemployment
Thailand's unemployment rate was 0.69% in 2019 according to the latest data
from the World Bank. The Thai unemployment rate increased by 0.02% in 2019
compared to 0.67% in 2018. Statistics of Thailand's unemployment data up to 2019 are
in tables and graphs. During this period the unemployment rate in Thailand peaked in
14. 10
the year with 3.40% of the working age population without a job. Lowest in the year
with an unemployment rate of 0.49%.
FIGURE 3.1- Unemployment Rate
● Interest rates (base lending rates)
On November 6, the Central Bank of Thailand (BoT) cut its prime rate down to
1.25%; This is the second basic interest rate cut in the past three months to boost
economic growth and curb the baht's appreciation against the dollar. Five out of 7
members of the Monetary Policy Committee under BoT voted for this decision. The
Thai government is stepping up the monetary and financial management measures
to boost the economy, which is currently at low growth. The Thai baht's value has
risen by around 9% against the dollar over the past year and has become the most
bullish currency in emerging markets. This trend has constrained Thailand's exports
and tourism, with an economy quite dependent on the trade sector.
15. 11
According to the new data released by the Ministry of Commerce of Thailand,
in October, the consumer price index (CPI) of this country increased by 0.11% over
the same period last year, lower than the previous month. and make the inflation rate
in this Southeast Asian country at the lowest level in 2 years.
→ Overall, the economy is in good condition thanks to the current account
surplus, adequate foreign exchange reserves, low unemployment, and relatively
low public debts enabling the use of fiscal policy as an economic stimulus. Still, all
sectors of the economy should work on risk management and boost
competitiveness in the face of today’s structural changes such as the use of
automation in many industries, consumers’ changing behavior in everyday
spending, and higher business competition from both domestic and international
firms. Despite the Thai economic stability, these factors may have a negative
impact on households, labors, and businesses that cannot adapt in time.
3.3.1.4 Social and Cultural Environments
❖ Social
The total population of Thailand, as of December 2019, is around 69 million.
There is no official state religion in the country; however, Buddhism is the most widely
practised religion. Other major religions are Islam, Christianity, and Hinduism. The life
expectancy for men is 71 years, while 79 years for women. The major language in
Thailand is Thai.
The people of Thailand are generally very friendly. They are very hard working
as well. Thailand is a diverse country and tensions between ethnic groups are few and
far between as people love to live freely and practise their faith as they wish.
Many Thai women are very educated, and tech savvy; hence well-paid. Thai
consumers are very brand conscious and do not mind paying some extra for their
favourite brands. The demand for luxury products such as smartphones, jewellery,
designer watches & sunglasses, and luxury cars is on the rise. However, Thai society
faces some big social challenges. For example, adolescent pregnancy, ageing
population, human trafficking, and corruption to name but a few in this regard.
16. 12
❖ Cultural
Language:
The main language used in Thailand is simply called Thai, although it can also
be referred to as Siam or Central Thai. Thai is the official language of the country and
is widely used in government and education. Thai is part of the Tai-Kadai family, and
is closely related to Lao, the main language spoken in Laos, so the two can understand
each other for the most part.
There are different dialects of Thai that are spoken across different regions of the
country, including Southern Thai and Northern Thai. There are also a wide range of
minority languages spoken across Thailand, including Khmer, Malay and various
Chinese dialects, in addition to many tribal languages, many in that number are in
decline.
Religion:
Religion is a core feature of Thai life. While Buddhism is regarded as the national
religion, practised by more than 90 per cent of the population, Islam, Christianity,
Hinduism and other faiths are also represented. Thailand has nearly 94.6% Buddhism,
4.3% Islam and 1% Christianity, mainly belonging to the Theravada school (including
the Traditional Thai Forest and the Dhammayuttika Nikaya and Santi Asoke sects). In
addition, there are also Muslim minorities in Thailand (5-6%), Christians (1%) and
other religions.
Buddhism in Thailand is strongly influenced by the traditional beliefs related to
ancestral and natural spirits, which have been incorporated into Buddhist cosmology.
Most Thais have installed divine houses (Thai: ศาล พระภูมิ; RTGS: san phra phum),
miniature houses outside their dwelling, where they believe that family spirits live. They
offer food and drink to these souls to make them happy. If these souls are unhappy, it is
believed that they will dwell in the house and cause chaos. These god houses can be
found in public places and on Thai streets where the public makes offerings.
Customs:
One of the most distinctive features of the Thai custom is bow (Thai: wai), almost
like the way of bowing by the Indians (Hindi: namaste). This gesture is used when
meeting, breaking up, or confirming, with various forms depending on the person's
17. 13
social position, but in general it is usually a ceremony-like gesture with hands clasped
and head down.
Another Thai custom is bun khun, which is indebted to the births, as well as
guardians, teachers, and people who have taken care of them. This custom includes
emotions and actions in reciprocal relationships.
In addition, stepping on Thai baht is also extremely disrespectful because the
first image of the king appears on Thai coins. When sitting in temples, people should
avoid pointing at pictures and statues of Buddha. Temples in Thai residences are built
in such a way that the feet are not pointed directly to the symbols of worship - for
example, do not place a temple for a bed if the house is too small, there is no other place
to place a shrine.
Thailand is a collectivist society, which dictates that the needs of the group are
placed ahead of those of the individual. Subtlety and indirect forms of communication
are highly valued in Thai society which, as in the case of many others across Asia, is
hierarchical. Individuals are viewed as being either higher or lower in status, measured
between one another in relative terms – younger or older, weaker or stronger, junior or
senior, subordinate or superior, and rarely equal. As a result, young Thais grow up
needing to learn appropriate behaviour within the confines of the existing hierarchy,
taught to recognise the difference between ‘high place’ and ‘low place’, particularly in
regard to the roles in society of adults and children, or teachers and students. In such a
hierarchical society, status is important. Such a ranking can be determined simply by
someone’s clothing and general appearance, their age or job, education, family history,
as well as their wealth and social connections. Status dictates that subordinates will
generally listen to and accept advice and direction from his or her superior without
question. But this courtesy imposes on superiors an unstated obligation to lead and to
be mentors in return.
3.3.1.6 Technological Environments
Thailand is gradually becoming a country with advanced technology.
Government encourages new organizations to adopt technology. The investment of Thai
companies into new change and corporate infrastructure is also worthy of attention.
18. 14
Therefore, the country is expected to witness an increase in e-commerce and similar
technology activities in the coming years.
Thai companies now provide technology products and services overseas. For
example, CCS Advance Tech (a Thai company) manufactures and supplies aerospace
and aerospace components to global companies including Boeing and Airbus (Lowe,
2019). Thailand is also the Southeast Asian country at the forefront in the use of social
media. Facebook, YouTube, Line (a Japanese company), Instagram and Twitter are the
most used social media in the country. However, trustworthy activities are mainly
focused on Bangkok.
3.3.1.7 Natural Environments
Thailand is a country rich in natural resources, has played an important role in
supporting local livelihoods and promoting economic growth. Management of natural
resources and the environment has not been effective, and has revealed the conflict
between environmental conservation and economic development. Natural disasters tend
to occur frequently, threatening agricultural production, food and energy security,
health and quality of life. Rapid economic development has affected natural resources.
Biodiversity loss, air and water pollution, deforestation, water scarcity and
desertification are some of the major environmental challenges facing Thailand today
and protecting the environment has become one of the top priorities of the country.
3.3.2. Nature of Demand
Sneakers and athletic shoes play an important role in footwear. Thai people,
especially young people, normally like to wear casual shoes and simple sandals, and
many of them keep sneakers in their shoe cabinet to wear both when doing exercise and
in their daily routine, as the athleisure trend continued to be strong in 2019:
Some people tend to wear sneakers to work, as many offices allow a relaxed dress
code on some days. Given that consumers are also participating in more sports activities,
they are therefore interested in purchasing sports footwear or sneakers in response to
their healthy lifestyles.
19. 15
A number of men are interested in purchasing sneakers or sports footwear, they
wear sneakers more often, pairing casual street sneakers or gym sneakers with their daily
outfits, including jeans, shorts or trousers. So, when fashion style influences purchases,
the decision becomes more complicated.
In terms of distribution:
Footwear specialist retailers, mainly located in department stores and shopping
centres, are the places consumers normally look when wanting to buy a pair of shoes.
Footwear sections in shopping centres provide a range of brands for both men and
women, and special promotions and price discounts are usually offered from time-to-
time. Nonetheless, when it comes to sports shoes or sneakers, consumers tend to get
products at sports goods stores in shopping centres. Some brands provide exclusive
shops with independent space, whilst others are offered at sports footwear distributors,
namely Sports World, Super Sports, Carnival Store, SneakaVilla and Hoops Shop.
Distribution is expanding.
As internet retailing is being developed, certain brands have developed their own
websites for online transactions, whilst some brands rely on other retailers. There is an
emerging trend of using the internet in footwear in Thailand. This is either as an
alternative shopping channel for digital-minded consumers, or the use of digital
marketing strategies with the purpose of getting connected to a modern target audience.
IMPACT: Due to the strong athleisure trend amongst Thai consumers, their
preference tends to be shifting towards casual fashion inspired by sports, as well as
urban street fashion trends. Gym sneakers, running shoes, training shoes, as well as
casual street sneakers, are becoming more popular and eroding the shares of the other
types of footwear available in the marketplace, such as leather flats, high heels, boat
shoes, loafers and boots.
3.4. Competitor Analysis
❖ Converse
20. 16
Converse is an American shoe company and was established in 1908. It creates
brand trends in footwear, apparel and ice skates. Since 2003, it has become a subsidiary
of Nike. Currently, Converse has been present in Thailand with more than 20 stores
concentrated in the big city of the Golden Temple country today.
According to the demographic segment, the market has been divided into three
segments: under 13 years old, group 13-19 years old, age group 20-35 and over 35 years
old, including both men and women. Income is also divided into no income (students)
and middle and upper class people. According to the psychology segment, Converse
targets ambitious people who are materialistic, receptive and visual. Converse has also
analyzed people's activities on the web and targeted behavioral segments like fashion,
outdoor sports enthusiasts, and more.
This brand is positioned as a retro modern subculture and is a classic shoe for the
younger generation. High quality, carefully selected price range, the picture has got a
good position in the minds of buyers.
❖ Vans
Vans is an American manufacturer of skateboarding shoes and related apparel,
started in Anaheim, California, and owned by VF Corporation. The company also
sponsors surf, snowboarding, BMX, and motocross teams.
Since the late 1960’s Vans has targeted Core Sports athletes, enthusiasts and
followers and this has not changed much to today. With significant diversification of
their product range Vans nowadays target males and females between the ages of 15-
24 years who have an interest in action sports and lifestyle fashion.
Vans however can cater to a much broader market with over 200 shoe styles, size
from infants to adults, as well as apparel items and accessories including watches, belts,
hats, bags and clothing. Vans heavy involvement in the youth music scene with the
Vans Warped Tour has added another dimension to their target market, while still
maintaining the same youth culture and style.
❖ Rompboy
Rompboy was founded by Tanan Boonyatanapiwa. The brand started as a clothing label
but shortly finds its way into the streetwear game with great success. Heavily influenced
by tennis and badminton shoes from the 1960s, Tanan Boonyatapiwat handmade his
first pair of shoes in 2015.
Each pair highlights the vintage-inspired design made by hand from high-grade material
and the craftsmanship of the team of experienced shoemakers.
21. 17
At first, the brand offered only a limited number of shoes and made them only available
through the online store. The vintage styling and minimalistic appearance added with
appealing little details on each pair sparked extreme interest among sneakerheads,
causing the shoes to sell out in no time and cementing the brand’s reputation in the
realm of sneakers.
Building on their success, Rompboy now has its outlet and new product lines in
fashionable leather shoes and student kicks.
❖ Mitzahai
Mitzahai, translating to friends or companions in Thai, is a Thai footwear brand that
focuses on vintage-style sneakers inspired by the events of World War 2 from the 1940s.
Originally a footwear company focusing on vintage-style sneakers, the brand has since
expanded its range of products to include comfortable tees, shirts and hats.
Mitzahai’s footwear and apparel are sold at CAZH outlets in Siam Discovery and
ICONSIAM. It also offers worldwide shipping for purchases made via its online store.
The assortment of color options allows you to mix and match Mitzahai shoes with any
style of clothing. Their sneakers come in all types from regular running shoes to high-
tops. Each creation features an iconic wavy pattern on the curved toe cap made from
rubber and lightweight materials that are easy to put on and extremely durable. The
iconic gimmick of a printed brand-name in Thai-style font incorporated on the designs
of their upper and soles.
❖ Truly
Another sneaker brand for all the fashionable men out there. Truly comes with a health-
centric concept that pays attention to the wellness of your feet and making sure that you
get the most comfortable yellow-colored sole for one foot and a red-colored sole for the
other foot, a creative gimmick that is still talked about today.
Furthermore, the GUM collection uses pure Para rubber and unbleached canvas fabric
that offers superb softness and flexibility, reducing stress on the feet and helps with
shock absorption as you walk. Materials used for every collection are all homegrown,
with the meticulous production process ensuring that an international standard of quality
is met in every pair.
4. SWOT Analysis
22. 18
● STRENGTH:
- 20 years experience of the shoe
factory has cooperated with many
famous brands such as Puma,
Reebok, Keds, Burberry, …
- Ananas flagship product is the
vulcanized shoe with a minimalist
design that is easily combined with
many different types of outfits.
- Website with many eye-catching
colors, bringing a youthful and
dynamic look
- Colors range from monochrome to
ombre. This makes Ananas no need
for sophisticated motifs but still
able to conquer the most
demanding customers.
● WEAKNESS:
- Lack of experience in new markets,
especially international (Thailand)
markets.
- A new brand in customer's perception
- Ananas has yet to build relationships
with partners in Thailand
● OPPORTUNITIES
- Thailand has undergone rapid
urbanisation with a sustained
improvement in household
incomes, this will support the
growth of consumer spending on
discretionary items, such as
lifestyle products and services
- The rapid adoption of e-commerce
in Thailand help the company reach
target customers more easily and
less costly
- Thai society maintains good values
and culture. These factors
contribute toward social cohesion
and reduce the negative influences
● THREATS
- Concentrated spending patterns due
to high household debts and a slow
recovery of household income
- Uncertainties from the upcoming
national election which will
significantly affect consumer and
investor confidence as well as future
economic policy.
- Various problems of national security
have been increasing at an alarming
rate due to political unrest, terrorism,
economic crisis and international
competitions
- There is still a lack of law
enforcement to prevent piracy.
23. 19
of modernization and conflicts in
Thai society.
- Thailand is becoming an ageing
society due to changes in population
structure, characterized by the
increase of older persons while the
size of younger population and
workforce decrease
- Severe natural and man-made
disasters are likely to have greater
impacts in the future.
5. Objectives
With being a new foreign product in the market and facing competitors that are
local and foreign brands that already have a presence and a certain market share. The
basic and most important goal when Ananas enters the Thai market is increase market
penetration and increase product awareness, attract new consumers to use products that
combine strong and continuous communication.
6. Recommended Marketing Strategy
6.1 Target Marketing Identification and Segmentation Strategy
Demographics
● Gender: Both male and female
● Age: 18 - 25
● Income: >= 2604.27 THB/month (86.30 USD/month)
● Occupation: College students and newcomers to the workforce
Geographics: Urban area - Bangkok
Psychographics:
● Personality: Youthful, dynamic and active
● Lifestyle: Extrovert, enjoying experiences and participating in outdoor activities,
having a healthy lifestyle
Behavior:
● Buying places: supermarkets, shopping centres, online
● Behavioral Occasion:
- Regular occasion: go to school, work or hanging out
- Special occasion: As gifts on important occasions such as birthdays,
anniversaries, ...
● Benefit:
24. 20
- Looking for a shoe that is comfortable and suitable for school, work or hanging
out.
- No shoelaces
- Easy to slip on and off
- Easy to map.
● Usage rate: medium or heavy (use everyday)
● User status: daily user
6.2 Marketing positioning
Reasonable price - Good quality; Good customer service
6.3 Market Entry Strategy:
→ Exporting:
● Direct sales (e-commerce website)
● Use of an intermediary (retailers)
7. Marketing Mix Strategies and Tactics
7.1 Product
7.1.1. Core product: Vulcanized shoes
Overall, Vulcanized shoes overall have two main parts: Upper and Sole in which
Upper are all the components located in the upper body while Sole is the rubber-made
foundation below.
FIGURE 7.1- Vulcanized shoes
(1) Vamp: toe box - the front part of the shoe, a hard covering to protect the toes
in a shoe
(2) Tongue: A shoe tongue is a strip of leather or other material located under
the laces of a shoe. The tongue sits on the top center part of the shoe on top of the bridge
of the foot. It's attached to the vamp and runs all the way to the throat of the shoe.
(3) Stamp: The pineapple logo stamp is sewn or heat-pressed directly on the
tongue.
(4) Eyestays: is the part that contains 2 rows of shoelace holes. Shoes may or
may not have these depending on the intentions of the design.
25. 21
(5) Eyelets: Eyelets are usually holes in a shoe through which shoelaces are
threaded, allowing the shoes to be tightened. Eyelets are found at the throat of the shoe
which is located along the top of the foot
(6) Stitching: decorative stitches used to attach discrete parts together
(7) Laces: shoelace - the composition is familiar and can be changed easily.
(8) Aglets: a metal or plastic tube fixed tightly around each end of a shoelace.
(9) Heel counter: heel counter - heel fixer for the shoe (inside) and heel
decoration (outside).
(10) Heel strap: also known as rear brace. The main use is to increase the
aesthetics of the product. This component may not be available in some shoe styles and
styles.
(11) Lining: also known as the body lining - the inner lining of the shoe body.
In item number
(12) Insock: the first layer that your foot touches when you wear the shoes.
Insock in some shoe models will be used to keep warm, deodorize while others are parts
to create a smooth wearing and limit friction with the Sole (sole).
(13) Insole: insole - the part below the Insock, not visible from the outside
because it is hidden.
(14) Outsole: outsole - the only part of a shoe in direct contact with the ground.
Because the part that bears a lot of friction while the shoe is used, the sole material must
also be a material with high durability.
(15) Foxing: the rubber is glued to the shoe for reinforcement, connecting the
Upper and Sole, this is the detail that makes it easy for you to recognize Vulcanized
shoes and differentiate them from Cold Cement shoes.
(16) Bumper: Bumper is often used to reinforce the foxing more firmly.
Depending on the purpose of decoration, the material / color of the bumper may be
different from the overall foxing. You can clearly see this through the products in the
Basas Bumper Gum set that was released not long ago by Ananas.
(17) Heel label: the heel stamp - the highlight is no less important because it
conveys the message of the brand.
7.2.2. International product mix decisions
● Product lines and mix
Ananas will export to Thailand four of our existing shoe lines that target to
middle-income segment including Basas, Vintas, Urbas and Pattas as these 4 are the
most popular ones within the brand. Elaborately, Basas is the most basic line,
meanwhile Vintas looks more vintage with the yellowish sole. Urbas shoe line, in which
the sole is decorated with a horizontal line, has a modern youthful style. However, the
last one - Pattas, is quite different from others. For this product line, Ananas still retains
26. 22
its basic form, but the basic monotonous-color designs are replaced with carefully
invested graphic designs. In the future, Ananas plans to expand the Pattas line with
products designed specifically for the Thai market.
In addition to the current shoe lines, Ananas will launch Mulas, in which the
main product is a new kind of shoes - mules, to meet the needs and preferences of
consumers in Thailand. Mule is a style of shoe that has no back or constraint around the
foot's heel. Mule shoes are popular with both women and men for an assortment of
reasons. Firstly, in a world where shoes/sneakers often have all sorts of straps and
buckles and confusing ways to put them on, mule is the type of shoe you can just slide
into so it's convenient. Another reason mules are so popular is that they can be worn
with almost any outfit and to anywhere.
FIGURE 7.2 - Poster
27. 23
● Packaging
Carton box: Length: 31.5cm
Width: 18cm
Height: 11cm
Box: 230g
Box + shoes: 820g
All the information on the box will be translated to Thai except for the brand
name
FIGURE 7.3-Ananas box
29. 25
● Labeling
There is no adjustment for the heel stamp (Hình
7.2 Price
With the goal to maintain Vietnam's current price range in Thailand market, after
considering all production costs, Ananas decides that the product will be priced
according to cost-based pricing strategy.
In order to secure the company's profitability, Ananas will follow cost - plus
pricing strategy.
In addition, all Ananas product lines are priced evenly, so that customers will
perceive the company’s product as high-quality products, which is what the company
wants to focus on.
Price for each line:
Line product Price in Thai market
Basas ฿760
Vintas ฿900
Urbas ฿950
Mulas ฿1000
Pattas ฿1450
TABLE 7.1- Price for each line
Term of sale
The company’s delivery condition is CIF ( Cost, Insurance, Freight ). The
company will buy insurance for the order. Specifically, we’ll sign the contract with
Export Insurance services to ensure that if there’s an incident during the transporting
process, the insurance company will have to deal with the customer.
Term of payment
● Customers can pay in many different forms such as cash, credit cards, COD (cash
of delivery), etc.
● At the store, the main forms of cash or credit card payment are.
30. 26
● As for online, COD will apply, and delivery within 2-3 days depending on the
region (may take longer).
7.3 Place
Analyzing the consumers:
Ananas’s target customers are young, dynamic, trendy and diverse (aged 18-25).
They often prefer the trend and creativity in each product as well as distribution
channels. According to surveys, consumers tend to get products at sports goods stores
in shopping centres. In addition, 69% shop online on mobile devices, while 34% on
computers. Number of online shoppers 34.8 million people, market size 1.33 billion
baht. The average amount of shopping per person is 3844 baht per year (equal to
Thailand's GDP of 22,600 baht or 7,273.56 USD for online shopping is approximately
1.7%)
Objective:
● Ensure product flow and product availability.
● Product protection (for indirect channels)
● Reduce costs and maximize profits (for direct channels)
Selecting channels
Ananas applies a selective distribution strategy and uses channel level 0 or
level 1 - only sells Ananas’s products through direct channels (Facebook, Instagram,
LAZADA and Shopee) and 2 indirect, retailer channels in Bangkok (Carnival Store
and Outcast Store) . During two years, we will focus mainly on online channels and
intermediaries to minimize costs, risks and increase brand awareness.
INDIRECT CHANNEL
CHANNEL LOCATION DISTRICT POPULATION
CARNIVAL Siam Square Soi 1 Pathum Wan
District
84,356
Siam Square Soi 7 Pathum Wan
District
Central Ladprao Chatuchak District 332,877
KNOCK BKK Sukhumvit Soi 55 Wattana District 24,877
31. 27
DIRECT CHANNEL
Fanpage (for Thailand): Facebook, Instagram
LAZADA
Shopee
TABLE 7.2- Channel
7.4. Promotion
● Message: “DiscoverYou” - Via this message Ananas wants to remind
everyone, especially young people, that "Whatever you do, you need to
understand yourself and what you want". The more you understand who you
are, the more accurate the decision will be.
The company applies Push Strategy to promote the product.
● Objectives:
- Inform the customer about the brand and product and create brand awareness
by 30% target audience in Bangkok in the 1st year.
- Stimulate customers to purchase products through customer promotion
activities and increase the number of products distributed by retailers via the
trade promotion activities.
7.4.1. Advertising
Objectives:
- Create brand awareness by 30% target audience in Bangkok in the 1st year.
- Inform the customer about the product and persuade them to try it.
7.4.1.1. Social Media:
We choose Facebook and Instagram to be our platform because of those wide
accessibility and strong effect on young people. Content, images and tvc about are
designed and conceptualized to suit the trends and preferences of the Thai market.
The TVC’s message strategies will include both rational and emotional message
strategies. Not only show customers the quality of products through TVC about the
meticulous production process from factories in Vietnam, but also express the spirit of
Ananas - a shoe that inspires young people through the TVC advertises a product and
source is active young people.
Facebook ads and instagram Ads are used to run the advertisement.
Execution techniques: Combination: Personality symbol and imagery
32. 28
7.4.1.2. Support media:
In Thailand, MRT (subway) is the common public transportation so posting
posters at crowded subway stations may attract the attention of the target audience.
Carnival and Knock Bkk retail stores are located in major department stores such as
Siam Square Soi 1, Siam Square Soi 7, Central Ladprao and Sukhumvit Soi 55.So
we’ll display our poster in space where many people pass by and are easy to see.
34. 30
7.4.2. Sale promotion
Objectives: Encourage customers to buy and drive sales.
● Consumer - oriented:
- Price-off deals:
In the first 1 week of product launching, we’ll discount 20% for customers who
purchase in both e-commerce (Shopee, Lazada) or in retail stores.
In the annual discount festival in Thailand from June 15 to August 15, all
products will be discounted up to 50% in both retail stores and online.
- Premiums: There will be 2 premiums in 1 year
In June 2021, Ananas will launch a new product named Mulas - shoes without
back or constraint around the foot's heel. Customers who purchase this product will be
given a Summer Ananas face-mask . This program will last until the end of June.
FIGURE 7.8 – Ananas Mask
A week before Christmas, when buying a shoe product the customer will be
given a pair of plain colored socks.
● Trade - oriented:
- Dealer incentives:
When each price-off deal happens, if the retail stores reach the revenue target
set by the company, we will deduct an amount as commission to divide to the
retailer.
7.4.3. Public Relation:
Objectives: Create a good image in customers and increase the brand awareness.
- Tham gia dựng booth bán hàng và quảng bá sản phẩm tại các hội chợ tại Thái
Lan.
35. 31
- Donating 100 pairs of shoes for poor students in Bangkok city in back-to-
school season.
7.4.4. Promotion budget
Promotion Expenditures (in 1
year)
1st quarter 2nd
quarter
3rd
quarter
4th
quarter
Note
Advertising Social
Media
Facebook 40000 baht 30000
baht
20000
baht
20000
baht
Instagram 30000 baht 10000
baht
10000
baht
9000
baht
Others (Poster,
MRT station,...)
120000 baht 100000
baht
80000
baht
60000
baht
Sale
promotion
Price-off deals Brand
Launching
discount
(20%):
950000 baht
Sale-off
festival
(up to
50%):
800000
baht
Premium Face -
mask:
3000
units
15700
baht
Stocks:
2000
units
13300
baht
Public
Relation
Trade-market 20000
baht
20000
baht
20000
baht
Sponsors 100 pairs
of shoes
36. 32
(Batas
line)
76000
baht
Total : 2440000 baht
TABLE 7.3- Promotion Budget
8. Planning Budget
COST
In Vietnam
Shipping Warehouse - Cat Lai Port 3,000,000 VND
Raw material 3.657.500.000
Transport fee(O/F)
3.491.000
Document fee 931.000
Seal fee 233.000
Telex 698.000
Ask for paper C/O 582.000
Export customs services
1.164.000
Shipment Insurance Fees
1.862.000
In Thailand
Workers (5 people) 1.200.000.000
Warehouse 236.864.000
Transportation 15.550.000
Electron and water power 140.000.000
37. 33
Marketing 2.000.000.000
Costs Incurred (10%) 611.394.000
Total 7.873.269.000
TABLE 8.1 - Budget
Revenue
Mulas: 10,000 x ฿1000 = ฿10.000.000
Basas: 12,000 x ฿760 = ฿9.120.000
Vintas: 8000 x ฿900 = ฿7.200.000
Urbas: 4000 x ฿950 = ฿3.800.000
Pattas: 1000 x ฿1450 = ฿1.450.000
Total ฿ 31570.000 approximately 24.178.368.952 VND
Profits: 16.305.099.952
9. Implementation and Control
CONTROL
Criteria Risk Solution
Product - The product is damaged during
transportation.
- Defective product reaches
consumers.
- Cancel all the defective
items, fix the defective orders
and after-sales to confirm the
product's quality in the hearts of
customers.
- Return policy according to
company regulations when
customers give feedback on
defective products.
38. 34
Financial - Exchange rate: the fluctuation
of exchange rate in the place of
production (Vietnam) against the
place of consumption (Thailand)
causes damage to the enterprise.
- Inaccurate financial planning
causes damage to the business.
- Did not reach the target of the
product.
- Flexibility with exchange rate
policy to balance the devaluation
of both domestic and foreign
currencies.
- Financial calculation and
planning should be done based
on specific reports from
previous product lines to avoid
future losses.
- Find the cause and fix cash to
avoid losing money of the
business.
- It is necessary to have a
contingency plan for situations
in which product target is not
met to respond promptly.
Distribution • Indirect distribution
through intermediary
stores is limited in the
exhibition space and
limited in the centralized
sales management for the
brand.
• Direct online distribution
is passive in controlling to
receive customers and
strong competitive
pressure from different
brands.
• Decorate a special display
space for the brand to
make an impressive
difference to attract
customers. Planning for
special sales "festivals,".
• Detailed product
description and customer
feedback receiving policy
to improve risks.
Marketing
Strategires
- Customers don't know / don't
care about the product.
- Using a strategy to attract
other customers, businesses
change segment or can change
target market.
39. 35
Natural
environment
- Threats caused by natural
disasters, bad weather,
epidemics ...
- Update situation quickly in
time to prevent and overcome
natural difficulties.
- Use marketing campaigns to
attract customers to buy
products on "topics towards a
good future."
Politics - Changes in government
policies, the influence of
agreements that Thailand has
signed with Vietnam.
- Thailand's internal turmoil
(epidemics, protests, ...) led to
slowdowns in operations, loss of
important assets, disturbance in
the distribution system
(difficulties in importing goods
on stock).
- Flexibility in host country
policies and remote preparation
for adaptive change minimizing
risk.
- Calculate solutions to relieve
customers in time when goods
are late. Establish a good
support system when there are
complicated developments that
adversely affect the brand's
reputation.
TABLE 9.1- Control
40. 36
10. Reference
[1] Reaching the Thai consumer - Santandertrade.com. (n.d.)
https://santandertrade.com/en/portal/analyse-markets/thailand/reaching-the-consumers
[2] Dong Hung footwear group
https://www.donghungfootwear.com/
[3] Thai protests (2020), Wikipedia
https://en.wikipedia.org/wiki/2020_Thai_protests
[4] Thailand travel advice, GOV.UK
https://www.gov.uk/foreign-travel-advice/thailand
[5]Wikimedia, South Thailand insurgency (2019), Wikipedia
https://en.wikipedia.org/wiki/South_Thailand_insurgency
[6] Corruption rises in Thailand, Bangkok Post Public Company Limited
https://www.bangkokpost.com/thailand/general/1619930/corruption-rises-in-thailand-
transparency-international
[7] Thai Legislation
http://www.asianlii.org/th/legis/
[8]Unfair Contract Terms Act, Thai Law Texts
https://www.samuiforsale.com/law-texts/unfair-contract-terms-act.html
[9] Permitted Business Activities in Thailand for Foreign Entities, GPS Legal
https://gps-legal.com/publications/permitted-business-activities-in-thailand-for-foreign-entities/
[10] Thailand: The country starter pack
https://www.pwc.com.au/asia-practice/assets/thailand-country.pdf
[11] Thailand Economic outlook report (2019), Deloitte Thailand
https://www2.deloitte.com/content/dam/Deloitte/th/Documents/about-deloitte/th-about-
economic-outlook-1h-2019.pdf
[12] Growth Markets Centre The Future of ASEAN-Time to Act (2018)
https://www.pwc.com/sg/en/publications/assets/healthcare-future-asean-2018.pdf
[13] THAILAND NATIONAL PROFILE
http://infofile.pcd.go.th/haz/en_haz_POPs.pdf
[14] The State of Fashion 2020
https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/the%20state%2
0of%20fashion%202020%20navigating%20uncertainty/the-state-of-fashion-2020-final.ashx
[15] Thai economy outlook
https://res.scbsonline.com/stocks/extra/35386_20190125143913.pdf
41. 37
[16] A global country study report on “ PESTEL ananlysis and study of various sectors of
Thailand (2013)
https://www.gtu.ac.in/ABP/GCSR%20PDF%202013/799%20Thailand%20-%2011-.pdf
[17] ASEAN in Focus: The Thai Consumer Market
http://www.iberglobal.com/files/2017/tailandia_consumer_market.pdf
[18] The Thai Apparel and Accessories’ Market: Entry Strategies and Potential Partners, Hong
Kong Business
https://hkmb.hktdc.com/en/NTE2OTczMjQy/hktdc-research/The-Thai-Apparel-and-
Accessories%E2%80%99-Market-Entry-Strategies-and-Potential-Partners