a simple way to think about including analytics to any web development engagement

1. Analytics Starter Kit
1. Measurement Framework
Continuously provides our clients’ marketing leadership
with the metrics and insights necessary to advance
business objectives.
2. Analytics Platform Solution Design
An analytics tagging strategy ensures visitor behaviors are
accurately tracked across digital experiences, as they
pertain to defined KPIs.
3. Pre/Post Launch Analysis
Determines performance of new digital experiences
against targets, compares metrics with previous
experiences and recommends optimizations.
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