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1. Analytics platforms

2. Google Analytics
• Provide quantitative user and customer data
across devices and platforms.
• Track quantitative data, like sessions or bounce
rate, organized in dedicated reports, to learn
what's happening on your site
• Collect event-based data from websites and apps
with GA4
• Integrate with the rest of the Google Marketing
Platform tools, like Adwords or the Search
Console, to combine all your data in one place