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Analytics and
Search
Andrew Stevens
April 29, 2015
Mason Web Analytics Group
Why do it?
When people can find stuff, they search
● Great way to identify hidden content or
confusing navigation
Without Analytics
$ln = $_GET['ln'];
$date = date('Y-m-d H:i:s');
$UserIP = $_SERVER['REMOTE_ADDR'];
$refer = isset($_SERVER['HTTP_REFERER']) ?
$_SERVER['HTTP_REFERER'] : null;
$browserAgent = $_SERVER['HTTP_USER_AGENT'];
$file = 'hmln.txt';
$entry = "$lnt$datet$UserIPt$refert$browserAgentn";
file_put_contents($file, $entry, FILE_APPEND | LOCK_EX);
header("Location: http://timesync.gmu.edu/libnews/");
Why use analytics?
● It’s free
● It’s easy
● For many site searches it doesn’t require
access to server
With Analytics
Set up Site Search - Analytics Help
https://support.google.com/analytics/answer/1012264?hl=en
What is a Query Parameter?
On a search results page:
http://www.google.com?hl=en&q=mountain+view…
The stuff after “&q” is the parameter
This works for “Get” forms
● <form method=”get”>
For forms using the Post http request
method
What about for “post” forms?
● <form method=”post”>
https://support.google.com/analytics/answer/10
12264?hl=en#Post

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Analytics and Search

  • 1. Analytics and Search Andrew Stevens April 29, 2015 Mason Web Analytics Group
  • 2. Why do it? When people can find stuff, they search ● Great way to identify hidden content or confusing navigation
  • 3. Without Analytics $ln = $_GET['ln']; $date = date('Y-m-d H:i:s'); $UserIP = $_SERVER['REMOTE_ADDR']; $refer = isset($_SERVER['HTTP_REFERER']) ? $_SERVER['HTTP_REFERER'] : null; $browserAgent = $_SERVER['HTTP_USER_AGENT']; $file = 'hmln.txt'; $entry = "$lnt$datet$UserIPt$refert$browserAgentn"; file_put_contents($file, $entry, FILE_APPEND | LOCK_EX); header("Location: http://timesync.gmu.edu/libnews/");
  • 4. Why use analytics? ● It’s free ● It’s easy ● For many site searches it doesn’t require access to server
  • 5. With Analytics Set up Site Search - Analytics Help https://support.google.com/analytics/answer/1012264?hl=en
  • 6. What is a Query Parameter? On a search results page: http://www.google.com?hl=en&q=mountain+view… The stuff after “&q” is the parameter This works for “Get” forms ● <form method=”get”>
  • 7. For forms using the Post http request method What about for “post” forms? ● <form method=”post”> https://support.google.com/analytics/answer/10 12264?hl=en#Post