The document analyzes the trailer for the horror film "The Conjuring" through several shots and elements: 1) Scenes of darkness, fog, and an abandoned house establish the horror genre and lonely, unsettling atmosphere of the film. 2) A shot of a doll lying motionless hints at a scary element in the story related to death. 3) Details about the director's previous successful films imply the movie will also be good.

2. Highlights death which
presents Horror
Darkness presents
unhappiness
Fog highlights
the loneliness
presented in
the film
Abandoned house which
presents ancient times

3. Fight scene tells the audience
what genre the movie is
Radar like background tells us it is an action
film
Looks like somebody is
chasing the main star
Action based colour
scheme
Shows he is in trouble

4. Action
Action films may include scenes to do with violence, fighting, car
chasing, shooting etc. Action films are generally an 12A, or a 15 or 18.
They are never below an 12A due to the violence involved.

5. Horror
Horror films are usually a 15+. This is due to the scary characters, the
story line, that are not suitable for a younger audience. Horror films
such as the conjuring may involve uncommon story lines. In the
Conjuring, a Doll is controlling the ‘household’ in a way.

6. What is Genre?
‘Genre’ is a style or category of a piece of art or music or film. Genre
means ‘type’.
Not all art is the same, this is why many films, work of art etc are put
into different categories.
For example, if we talk about books and films, there are Romance,
Comedy, Horror etc books and films.

7. The Conjuring Trailer Analysis
Frightens the reader more,
as it is not fake it is real.
The darkness gives
the film the horror
effect, and we can tell
it is a horror film due
to the rope and the
darkness of the trees.
This part of the trailer may
scare the audience as the
dog is staring directly at
us, and the way the doll is
lying may present death.
Tells the reader
indirectly that the
house has something
to do with a family
that lived there
before.
Lets the audience know that
the director has made
previous successful films so
they should watch the film.