AMT

Guidelines for using the NABERS brand to build your business
ASSESSOR
MARKETING TOOLKIT

1.0 Introducing the NABERS brand 3
1.1 The purpose of this toolkit 3
1.2 NABERS means real data, accurately measured 3
1.3 Our values 4
1.4 Our tagline 4
1.5 Our trademark 4
1.6 Your responsibilities 5
2.0 Promoting the NABERS brand 6
2.1 Key messages 8
2.2 How NABERS is being used 10
2.2.1 NABERS in legislation and policy 10
2.2.2 Government programs 10
2.2.3 Industry Initiatives 11
2.2.4 Useful resources 11
3.0 Promoting NABERS Assessor services 12
3.1 Logos 12
3.1.1 The Accredited Assessor logo 12
3.1.2 Minimum size 12
3.1.3 Exclusion zone 13
3.1.4 Co-branding 13
3.1.5 The National Administrator’s logo 13
3.1.6 Customer logos 13
3.2 Your website 14-15
3.3 Case studies 16
3.4 Video case studies 16
3.5 Corporate videos 17
3.6 Social media 17
3.7 Media releases 18
3.8 Introductory letter 18
3.9 Conference papers & presentations 19
3.10 Engaging the media 19

1.1 the purpose of this toolkit
NABERS ratings have a reputation for being reliable and
accurate because the program uses real performance
data, independent assessors, structured rules and
comprehensive quality assurance. That reputation is the
reason NABERS is the chosen benchmark of business
and government for policies, incentive schemes,
legislation and corporate plans, nation wide.
Maintaining the reputation of NABERS is of utmost
importance in retaining the market value of ratings.
That’s why it is critical that NABERS program delivery
partners; Assessors, Supervisors, Trainers and Auditors
help to maintain the program’s integrity. This includes
everything from understanding our values and purpose
to using the NABERS logos correctly and using
consistent key messages when promoting NABERS
tools.
INTRODUCING THE NABERS
BRAND
The National Australian Built Environment Rating
System (NABERS) has become one of Australia’s
most successful environmental programs for
commercial buildings.
Through providing a reliable indicator of building
environmental performance, NABERS ratings have been
instrumental in linking good environmental performance
to financial rewards.
The uptake and importance of NABERS Energy for
office ratings has increased significantly in the past
few years. As a result, the expectations of our service
delivery are higher than ever. At the same time, we’ve
also entered new markets and the options available
to customers for measuring and reporting on the
sustainability of their business has grown substantially.
If we are to continue to thrive and grow in this changing
market we need to make sure that people are talking
about NABERS in a way that leaves a lasting positive
impression.
This Assessor marketing toolkit was created with the
help of leading marketing experts and is our plan for
doing just that. As a NABERS Assessor, you have an
essential role in the plan because you are the public
face of NABERS. So don’t be alarmed when you see
phrases like ‘key messages’. Put simply, we’re talking
about our values and the way we want the program to
be perceived by the people that matter.
All of the information you’ll need to know is documented
in the following pages. However, you should always feel
free to contact the team directly.
INTRODUCING THE
NABERS BRAND
NABERS ASSESSOR MARKETING KIT 3
1.2 the strength of the nabers
brand

The NABERS values shape how we operate as a
program. They underpin how we behave and the
decisions we make.
The five NABERS values are:
INTEGRITY To be ethical, impartial, open and
transparent.
QUALITY To operate a robust, reliable program of
rating tools.
COLLABORATION To work with industry and
government to ensure relevance and effectiveness.
LEADERSHIP To demonstrate and advocate
practical environmental benchmark performance
measures for industry and government.
PUBLIC SERVICE To serve the public good and
deliver public value by communicating trusted results.
As an industry professional partnering with a
government agency, it is important to understand
these values and act in accordance with them when
representing the program.
1.3 OUR VALUES
The NABERS tagline is our primary message and you’ll
often see it next to our logo. It reminds our customers
that their rating is a based on real performance data.
The tagline is:
NABERS - Built on performance
1.4 OUR TAGLINE
INTRODUCING THE
NABERS BRAND
1.5 OUR TRADEMARK
The NSW Office of Environment & Heritage (OEH) is
the National Administrator of the program on behalf
of the Commonwealth, States and Territories.
OEH owns all right, title and interest in the program’s
trademarks - ‘the NABERS trademarks’, and is
otherwise entitled or licensed to reproduce all NABERS
material.
Other than in accordance with the Copyright Act, or as
otherwise stated in these guidelines and the NABERS
Assessor contract, no copyright material associated
with NABERS may be reproduced, distributed,
republished, displayed, broadcast, hyperlinked or
transmitted in any manner without the prior written
permission of OEH, or the relevant copyright owner.
built on
performance

We’re proud of the reputation NABERS has built.
So, it may come as no surprise that we ask you to
help maintain and build the NABERS reputation. Your
responsibilities are covered in the NABERS Assessor
code of practice, but here are a few of the dos and
don’t to keep in mind when using the NABERS brand.
DOS
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DO follow the guidelines we’ve provided.
They are designed to make your life easier.
DO inform us of any presentations, public
commentary or media event that you are planning
to engage in as a representative
of the NABERS community.
DO send us any material that you intend to use
in publications, including presentation documents
for approval.
DO accept any revisions to the material that we
request, which we’ll clearly explain.
DON’TS
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Please DON’T ignore the ‘do’s!
Please DON’T discredit the program or its
processes by publicly criticising the qualifications
and experience of other Assessors, Auditors,
Supervisors, Trainers or Administrators.
Please DON’T discredit the program or its
processes by publicly criticising the supervision,
auditing or certification processes.
Please DON’T re-colour, re-shape, re-make or
generally alter with the logos provided.
If you’re ever in doubt, please feel free to contact us
on 02 9995 5000 or nabers@environment.nsw.gov.au
1.6 YOUR RESPONSIBILITIES

NABERS ASSESSOR KIT 6
PROMOTING THE NABERS BRAND
This section tells you about the activities that
the NABERS program engages in to maintain
the positive perception of the brand.
PROMOTING THE
NABERS BRAND
TRADE SHOWS
We meet and educate stakeholders
at trade shows and conference stalls,
with a prominent NABERS brand
presence.
SYMPOSIUMS
We regularly present at conferences
and seminars across the country.
MARKET MONITORING
We continually monitor references to
NABERS in the marketplace and how
the NABERS brand is used
WIKIPEDIA
We monitor and edit the
NABERS Wikipedia page.
NEWSLETTERS
We send out monthly newsletters to
Assessors, Auditors, Customers and
other important stakeholders.
SOCIAL MEDIA
We have a content strategy to
spread relevant messages to a
wide audience. We often use
our social media channels to
promote assessors.
OUR WEBSITE
The URL is promoted in all
communication and we ensure
that it is kept up
to date, visually engaging and
easy to use.

NABERS ASSESSOR KIT 7
WE SUPPORT
We work with government
departments to embed the
NABERS tools in policy and
incentive schemes.
AWARD SPONSORSHIP
We sponsor awards to improve our
standing in the industry and strengthen
relationships with strategic partners.
PUBLICATION
ADVERTISING
We often place trade media advertisements.
EDITORIALS
We submit editorials discussing
the value of NABERS to a
number of industry publications.
W
DATA VISUALISATIONS
We compile reports with infographics and data
visualization to quickly and easily convey statistical
information.
MARKET
RESEARCH
We conduct market research for
Assessors, and also provide
data to research partners who
publish industry reports. FACT SHEETS
We create guides and fact sheets
for use by the broader NABERS
community.
We are pleased to announce our commitment to rate the energy efficiency
of our data centres using the NABERS Energy for data centre rating tools.
We are proud to have participated in the development of a world first at measuring the energy
efficiency of the IT equipment and infrastructure services within a data centre.
The NABERS suite of rating tools provide a benchmark of performance and a common language
which is now well recognised by the energy efficiency industry. They are helping to facilitate a clearer
understanding of environmental performance across building owners and operators, customers,
companies operating in the energy efficiency sector and their stakeholders.
We believe that the NABERS Energy for data centre rating tools will transform the environmental
performance of the data centre industry.
That’s why we will be rating our existing data centres within the next 18 months, or when
operationally feasible for our new data centres and using the results to benchmark, monitor
and improve our energy performance.
We encourage other data centres to join us by rating their data centres. Together we can ensure
that the Australian data centre industry leads the world in energy performance and sustainability.
Damian Spillane
on behalf of Digital Realty
Greg Boorer
on behalf of Canberra Data Centres
Clint Seagrave
on behalf of Interactive Pty Ltd
Craig Scroogie
on behalf of Next DC
NABERS is a national initiative managed
by the New South Wales Government 20th March 2014
LEADING THE WAY
with data centre ratings
EVENTS
We host events to stimulate discussion
and provide thought leadership.
MEDIA RELEASES
We circulate important information to the
media through official press releases.

NABERS Energy for Offices
(base & whole building)
— NABERS Energy for offices is the industry standard
for property sustainability reporting
— Research shows that office buildings with high
NABERS ratings generate better investment returns
NABERS Energy for Offices (tenancies)
— A good NABERS Energy for tenancies can help you
to attract environmentally conscious staff
NABERS Energy and Water
for Shopping Centres
— Understand how your assets compare to others in
the market
— Most major shopping centre owners rate their whole
portfolios with NABERS Energy and Water
OVERALL KEY MESSAGES
TOOL-SPECIFIC MESSAGES
NABERS is the common language for building
sustainability
NABERS ratings provide information about
an asset’s environmental performance that
everyone can understand
Environmentally conscious tenants, investors
and staff all trust NABERS to inform their
decisions in the market
NABERS ratings are the most valuable
sustainability credential available for
commercial buildings in Australia
Key messages are the primary words, impressions
or feelings we want to convey when marketing
our program or tools. The purpose of having key
messages is to ensure that our identity remains
consistent across different marketing methods
so that customer’s positive perceptions of us are
always reinforced. We encourage you to incorporate
the relevant key messages whenever you are
promoting a NABERS tool.
2.1 KEY MESSAGES
PROMOTING THE NABERS BRAND

NABERS Water for Offices
— Understand the true environmental
performance of your asset - add
NABERS Water to your rating
package
— Market leaders rate with NABERS
Water, it’s our most popular
voluntary tool
NABERS Energy and Water
for Hotels
— A high NABERS rating adds
prestige to your hotel
— Buildings with a high NABERS
rating are viewed as having
excellent overall management
NABERS Energy Commitment
Agreement
— Marketing a building with a
NABERS Commitment Agreement
will attract serious investors and
tenants from the outset
— NABERS Commitment
Agreements are built on an
independent design review
process that ensures quality
NABERS Indoor Environment
for Offices
— Premium buildings use NABERS IE
as a point of difference
— If your tenants are looking for
a healthy, comfortable and
productive workplace, a NABERS
IE rating will prove that you’ve got
the place for them
— If having healthy, comfortable and
productive staff matters to you,
a NABERS IE rating will tell you if
your tenancy is performing
NABERS Waste for Offices
— NABERS Waste is the most
rigorous Australian tool for
benchmarking office waste and
recycling performance
— A good NABERS Waste rating
shows that when it comes to
sustainability, you’re about more
than just compliance, you’re a
market leader
NABERS Energy for
Data Centres
— NABERS Energy for data centres
is for those who are serious about
good energy management
— NABERS ratings are an evolution
in service delivery for this growing
industry
— NABERS provides a point of
difference for your data centre
— Buildings with a high NABERS
rating are viewed as having
excellent overall management

PROMOTING THE
NABERS BRAND
The Commercial Building
Disclosure (CBD) program
enforces Commonwealth legislation
that requires sellers or lessors of
office space of 2,000sqm and above
to obtain and disclose an up-to-
date NABERS Energy rating, as part
of their Building Energy Efficiency
Certificate (BEEC). For more
information go to www.cbd.gov.au
State and Commonwealth policy
makers have set minimum NABERS
standards for government owned and
leased offices.
Some local government planning
regulations require that new office
buildings commit to a NABERS
Energy rating of 4 stars or higher.
Green Leases are leases that include
mutual obligation for tenants and
owners to achieve agreed sustainable
objectives. NABERS ratings are often
used as the metric for sustainability in
Green Leases.
Environmental Upgrade
Agreements are a financial
mechanism for funding building
sustainability upgrades. Under this
agreement, a finance provider lends
funds to a building owner for water,
energy and other environmental
upgrades and this low-risk loan is
repaid through a local council charge
on the land.
The 1200 Buildings program
(in VIC) aims to encourage and
support building owners, managers
and facility managers to improve the
energy/water efficiency and reduce
waste to landfill of commercial
buildings in the municipality of
Melbourne. Their website contains
a range of information on ratings,
retrofitting, and links to funding for
retrofits.
2.2.1
NABERS IN LEGISLATION
AND POLICY
2.2.2
GOVERNMENT PROGRAMS
CitySwitch is a national energy
efficiency program for office tenancies
that provides free support, resources
and recognition to signatories.
Signatories are required to rate their
tenancies with NABERS Energy on an
annual basis and work towards a 4
star rating.
The Energy Savings Scheme (ESS
- NSW only) is administered by the
Independent Pricing And Regulatory
Tribunal (IPART) and provides financial
incentives for building owners that
can prove energy efficiencies through
NABERS star rating improvements.
The Energy Saver program
(NSW only) run by the NSW Office of
Environment and Heritage provides
a single point of energy efficiency
support for NSW businesses,
helping organisations reduce energy
consumption and costs through;
technical and project support for
energy efficiency projects, energy
efficiency reports and toolkits, energy
efficiency training and facilitating
EUAs & NABERS ratings.
2.2 HOW IS NABERS BEING USED?
This is a snapshot of how the NABERS tools are being incorporated into
the wider green building movement. Please refer to fact sheet two ‘How
is NABERS being used?’ for more details.

The NABERS Energy
Management Guide for Tenants
has been designed
to assist tenants in office buildings
to manage their energy use
efficiently while having the light,
warmth, cooling and power
needed to support their business’s
operations. It explains how energy
savings can be made by tenants in
office buildings.
The RICS Leasa App is a mobile
and desktop application that helps
make the BEEC database more
accessible so that commercial
office tenants can calculate and
compare the occupancy and
energy costs of different spaces
available for lease. With it they
can see simply how the energy
efficiency of a tenancy will affect
the long term cost of that space.
The Tenants and Landlords
Guide to Happiness a document
produced by The Fifth Estate
in partnership with the Better
Buildings Partnership, reveals the
The Property Council of Australia
(PCA) includes NABERS Energy
targets in its ‘Guide to Office Building
Quality’ matrix.
The Sydney Better Building
Partnership (in NSW) aims
to facilitate the rollout of green
infrastructure, engage with
regulators and governments on key
environmental policy and regulatory
issues and promote the objectives
and outcomes of the Better Buildings
Partnership and Sustainable Sydney
2030. The BBP uses members’
NABERS data to report on their
progress in their annual report.
The IPD Australia Green Property
Index provides data on the
investment returns of highly NABERS
rated buildings compared to those
with low NABERS ratings and the
market average.
2.2.4
USEFUL RESOURCES
2.2.3
INDUSTRY INITIATIVES
opportunities for an improved leasing
process, to lay the ground work
from day-one for better outcomes. It
covers many topics, from the onset
of considering an office move, to
selecting a new workspace and
signing the leasing, to fitout design
and finally ongoing management
The Tenant’s Guide to Green
Leases provides an overview of
the basic concepts and elements
of Green Leasing, to assist
private tenants to achieve better
environmental outcomes from the
leasing and on-going management
of their office space. The information
has been kept to a high level as
an introduction to green leasing
concepts. A green lease will often
require a particular green rating
(usually a NABERS Energy rating)
to be achieved as a measure of the
performance standards required by
either party, or both parties, for the
term of the lease.

This section provides guidance on how you can use the
NABERS brand to promote yourself as an Assessor, as
well as information on how the National Administrator will
support your efforts.
PROMOTING NABERS
ASSESSOR SERVICES
PROMOTING NABERS ASSESSOR
SERVICES
The NABERS Accredited Assessor logos have been
created for you to use in your marketing materials. You
will have been given electronic versions when we received
your signed contract. If you didn’t receive these, please
contact us.
1. Excludes Assessors who joined the program prior to October 2009
3.1 LOGOS
Assessors who have completed and passed their
supervised ratings can use the Accredited Assessor
logo.1
Trainee Assessors, who have not yet completed
and passed their supervised ratings, can use the trainee
version of the logo.
3.1.2
MINIMUM SIZE
For legibility, your logo shouldn’t appear any smaller than
the sizes below. Bear in mind that these are minimum
sizes, and that the logo size should be scaled relative to
the size and format of the communication piece.
12mm
3.1.1
THE ACCREDITED ASSESSOR LOGO
The Assessor logo is a very valuable asset. It’s one of
the main ways people recognise that Assessors have
shared training, goals and standards.
We encourage you to use your NABERS logo on your
business cards, letters, e-mail signature, direct marketing
materials and website. You’ve worked hard for them, and
being identified as a NABERS Accredited Assessor is a
major point of difference in a crowded marketplace.
To protect the NABERS image as a well organised
operation, it is important that the logo is applied
consistently, that’s why all Assessors must apply the
following rules when using the NABERS logo:

This is the primary logo that is used on all
communications from the National Administrator. Please
DO NOT use this logo on any of your promotional
materials or website. This logo identifies National
Administrator comunications as coming from a
government department. Please only use your NABERS
Accredited Assessor logo.
These logos are for customers to promote the star rating
they have achieved. They can be used while the rating is
valid - on site, on their website, on billboards and in annual
reports. These logos are provided directly to customers
from the National Administrator.
3.1.3
EXCLUSION ZONES
3.1.4
CO-BRANDING
As it is the individual Assessor who is accredited with
NABERS and not the company, you must ensure that
your name is always presented next to the logo. In
instances where the NABERS Assessor logo is used in
partnership with another logo, such as your company
logo, please ensure that you adhere to the exclusion
zone and minimum size. Similar proportions as outlined
below should also be considered. For example:
Our logo requires a certain amount of ‘breathing space’
so that it can be clearly seen on the page, sign or website.
This is the minimum area known as the exclusion zone.
It ensures our logo receives optimum presence on any
given application. It should surround the logo and be the
size of the ‘N’ in NABERS.
3.1.5
THE NABERS NATIONAL ADMINISTRATOR’S
LOGO
3.1.6
CUSTOMER LOGOS
Ms. Random is our
Accredited Assessor

DOS DON’TS
SERVICES
DO include testimonials from satisfied customers.
Most customers will feel proud to be featured on
your site, and their testimonials go a long way to
influencing potential customers.
DO provide some pictures of the buildings that
you have rated. And if you can, include pictures
of happy customers with their certificates.
DO show some pictures of yourself at work, so
that website visitors can get a better insight into
your services.
DO detail the areas that you service, and any
areas your specialise in.
DO embed some NABERS videos on your
website. Video is an engaging form of online
media, and there is a range of NABERS videos
that you can use.
DO clearly state your relationship with the
National Administrator
We know how important your website is to your
business. A good website engages customers,
builds credibility and showcases your point of
difference. Here are some principles to help you
proudly display your NABERS accreditation on
your website and clearly promote your NABERS
services:
Please DON’T provide commentary on the
functioning or intended policies of the NABERS
scheme unless you are using wording directly
from NABERS publications, or otherwise
approved by the National Administrator.
Please DON’T use your Assessor logo without
referencing the individual Assessor
Please DON’T use the NABERS National
Administrator’s logo
3.2 YOUR WEBSITE
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Here’s an example of a well structured Assessor web page:
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And this is an example of what not to do
when talking about NABERS on your website:
Home > Our Services > Sustainability
NABERS
Our Accredited Assessor, Jane Random, can perform
a rating of your building’s energy efficiency, water usage,
waste management and indoor environment quality.
The NABERS approach to rating the environmental
performance of buildings is world leading and unique.
It takes real, measured impacts and communicates
these in a clear and simple way.
Through NABERS, the Australian property industry has a
credible standard to confidently communicate results, and to
judge environmental initiatives by their actual results in star
ratings.
NABERS star ratings are the common language for
sustainability in the property sector, and high NABERS
ratings are associated with lower operating expenses, lower
vacancy rates and higher investment returns (cite or link to
IPD data).
“Jane provided an outstanding
service, her thorough understanding
of the NABERS rules, attention
to detail and expert advice about
building management helped us
achieve the best outcome for our
building.” A. H. CUSTOMER
Highlights the value of
your service and backs
it up with evidence
These two paragraphs
were both taken directly
from the NABERS
website and incorporate
key messages.
Home > Our Services > Sustainability
NABERS
At the Generic Sustainability Co. we can perform all kinds
of NABERS ratings for your building.
Sadly most building managers do not currently track and
measure their energy consumption.
It’s a huge missed opportunity, and could increase your
organisation’s risk to the impacts of climate change as energy
prices rise, especially with new government regulations
predicted soon.
Being green is more important than ever now in business and
we can help you look green with our trusted NABERS ratings.
After all, everybody needs good NABERS!
Customers may not know the range of ratings
offered
No reference to evidence for this
Does not specifiy which regulations
Vague statements, no evidence to back it up
Not professional or in keeping with the
program key messages
Assessor’s name is not mentioned
Jane Random is our Accredited Assessor

SERVICES
Photos courtesy of Stockland
www.nabers.gov.au
the time of year. Typically in summer the louvres will provide maximum shading by 3.30pm, then open
again at 5.30pm. Sensors on the roof detect when it is an overcast day and override the timer to leave
the louvres open.
No such features were necessary on the eastern and northern facades as they are shaded by
adjoining buildings. Further sun protection is provided by tinted, double-glazed glass.
Cooling is via an active chilled beam(ACB) air conditioning system. Chilled beam AC systems use water
rather than air to cool office spaces, as water is significantly more efficient at transporting energy (hot or
cold) than air. It also requires less space as a thin pipe can do the same job as a standard air duct. By
pumping chilled water through metal coils in the ceiling, it cools the air around the coils. The cooled air
then descends (cold air is denser), hot air rises to replace it and is cooled in a convection cycle. Active
chilled beam systems have fans which push the air towards ducts, further increasing efficiency.
The chiller plant for the AC system is on the rooftop and comprises three water-cooled centrifugal
chillers with energy efficient compressors. The chilled water is pumped through the building using
two pumping loops – the primary which is at a constant low pressure setting and a variable speed
secondary loop which can match the variable loads on the various floors of the building.
Each floor has eight air handling units (AHU) for providing primary air to the chilled beams. This means
that tenants who are operating outside normal working hours can turn the AC on within their area
without turning it on for the whole building, or even the whole floor.
Supplementary water-cooled AC units on each floor are used for computer server rooms and large meeting
rooms, where the heat load from this tenant-installed equipment and the occupancy density exceeds base
design limitations. In these areas the chilled beam system was removed to avoid control conflicts.
ABOVE: The BMS can override
the fully automated louvre
system on overcast days.
Customer referrals are a highly effective
marketing strategy. Encouraging your
customers to share their success story of
using your services showcases your work and
maximizes your credibility. This develops a
stronger business relationship with your customer
and enhances your reputation as a NABERS
expert.
The NABERS National Administrator publishes
a range of case studies on rated buildings on
the NABERS website and through the monthly
NABERS newsletter. Many of these case studies
have been re-published in industry magazines.
We encourage you to draft case studies and send
them in to us for review, editing, graphic design,
publishing & promotion. We can provide tips on
how to write a good case study in terms of overall
structure, finding a ‘unique angle’ and uncovering
the ‘human element’ in your story.
For examples of existing case studies, please go
to Resources > Success Stories on the NABERS
website.
3.3 CASE STUDIES
www.nabers.gov.au
February 2013
2012/01127
S U N S M A RT A N D E N E R G Y
E F F I C I E N T
CASE STUDY
WHICHEVER WAY YOU LOOK AT IT, 2 VICTORIA AVENUE,
PERTH IS A STRIKING BUILDING.
Its southern façade looks out over parkland to the Swan River with floor-to-ceiling
plate glass over its four levels of office space making the most of those sweeping
views. The fourth level is framed in a bright red box-like feature that shades the third
and fourth levels’ windows.
Photos courtesy of Windsor Knight
On the western façade banks of silver and red louvres create a feature that is not only visually arresting,
but also one of the key tools in making this one of Perth’s top performing energy efficient buildings.
Green is all go for tenants
When developers Stockland built the 7185 square metres 2 Victoria Avenue in 2009, the company
signed a NABERS Energy Commitment Agreement targeting a 5-star NABERS energy rating.
Stockland’s Environmental Sustainability Manager Greg Johnson says that three years on the building
has consistently exceeded the NABERS 5-star performance requirements by 20 per cent.
A Western Australian Commitment Agreement is a contract between the National Australian Built
Environment Rating System (NABERS) Regional Administrator, the Public Utilities Office, and a
commercial office building proponent who commits to design, build and commission the premises to
achieve a 4 star or higher NABERS Energy rating. This allows the building proponent to promote the
desired rating. The contract typically spans a number of years and remains in effect until the building
has received its benchmark NABERS Energy rating, after the first 12 months of operation. A NABERS
Commitment Agreement encourages design consultants, project managers and building owners to focus
on achieving the agreed performance target through all phases of a new development or refurbishment.
Building:
2 Victoria Ave, Perth
Developer:
Stockland
Architect:
Woodhead
Builder:
Diploma Constructions
ESD Consultant/NABERS
Energy Simulation:
AECOM
Energy Monitoring:
HFM Asset Management
Building management:
CBRE
LEFT: The building
management system
programs the horizontal
louvres on the western façade
to adjust according to the
angle and intensity of the sun.
By 3.30pm in summer they
will completely block the sun.
The Western Australian Government
Is a Regional Administrator for
the NABERS program
Government of Western Australia
Department of Finance
Public Utilities Office
NABERS is a national
initiative managed by the
New South Wales Government
Video case studies are a fantastic way to
connect with an audience online. These
days, there’s an increasing shift to digital media
over printed material because of the ease and
speed of information communication. It’s easier
for an audience to engage with the storyteller and
it helps viewers establish trust because they can
see and hear the people directly involved in the
project.
If you have a project that you think would make
a great video case study, contact us. If we agree
that the story has a ‘unique angle’ we can work
with you to develop interview questions and
will shoot, edit and publish the video on the
NABERS YouTube channel (both the customer
and Assessor approve the material before it is
published).
Of course, we can’t guarantee that all requests
will be accommodated and some cost recovery
fees may be charged.
Please visit the NABERS YouTube Channel for
an example of a current video case study.
3.4 VIDEO CASE STUDIES

A corporate video, executed properly is a
powerful marketing medium. With the rise of mobile
devices and broadband internet videos are rapidly
becoming the preferred medium for information. Videos
have the ability to emotively engage the viewer, and
quickly communicate the right information. They can
transport people to locations, illustrate concepts and
showcase your work far more effectively than spoken or
printed words.
Corporate videos that promote your NABERS services
can be posted on your website and on the NABERS
YouTube channel. To maintain a consistent look and
feel we’ve developed a format and guidelines for this
medium. If you would like to venture into film making
and are considering making a video, please contact us.
We are happy to provide scripting, videography and
editing advice, and we can also supply standardised
transitions so that your video looks consistent with
other NABERS productions.
3.5 CORPORATE VIDEOS
A positive and active social media presence can
increase your business exposure, generate leads,
provide insight about your customers, strengthen
customer loyalty, increase website traffic and
improve your search engine rankings.
You can promote your services and share all of your
positive NABERS stories on twitter, LinkedIn, Facebook
and other social media providers. If you do not have the
capacity to engage in social media in-house, there are
social media management services in the market that
can do it for you.
Here are some tips to get the most out of social
media with NABERS:
— On Twitter, include #NABERS or @NABERS_OEH in
your tweets.
If it’s a good news story, we’ll retweet you!
— On LinkedIn, mention NABERS in your specialties
and qualifications.
— Post NABERS related media stories on your Twitter,
Facebook and LinkedIn accounts as a good lead
into promoting your services and driving traffic to
your website.
3.6 SOCIAL MEDIA
SOCIAL MEDIA
SCREEN SHOT

24hour Media Line 02 9995 5347
http://twitter.com/OEHmedia
www.environment,nsw.gov.au
Report pollution and environmental incidents
Phone Environment Line on 131 555 (NSW only)
TTY - 133 677
Email info@environment.nsw.gov.au
NSW program transforms the commercial building market across Australia
The NSW Office of Environment has announced a staggering 29 per cent average
reduction in annual energy use for office buildings undertaking their 8th NABERS
environmental star rating.
The NSW Minister for the Environment, Robert Stokes, said the trend is not just about
people who own office buildings paying less on their energy bills but about transforming a
whole market and making a real impact on the environment in the process.
“With thousands of buildings across Australia using NABERS to demonstrate their
sustainability achievements, as well as to meet their obligations under the
Commonwealth’s Commercial Building Disclosure program, we are seeing the whole
country benefit from the NSW led NABERS program,” Mr Stokes said.
“NABERS has shown that the average office building reduces its energy use by 7 per cent
after just two ratings; average savings climb to 20 per cent by the fifth rating and 29 per
cent by the eighth rating.
“These numbers do not represent the performance of a few cherry-picked top performers,
but rather the average improvement of hundreds of Australian office buildings over more
than a decade.
“The figures show unequivocally that the longer a building is involved in the NABERS
program, the greater the energy savings it achieves,” Mr Stokes said.
“Approximately 1,400 NABERS energy building ratings are conducted each year across
the country which are driving a deep market transformation in the way people value energy
efficient buildings and directly benefiting the environment and property owners,” Mr Stokes
said.
“The proportion of offices achieving high NABERS Energy ratings of 5 stars and above
also increased to 19 per cent in 2013, from only six per cent in 2010, while buildings with
ratings lower than 4 stars decreased to 31 per cent in 2013, down from 61 per cent in
2010.
“The latest IPD Green Property Index shows that buildings with higher NABERS ratings
are continuing to deliver higher investment returns and lower vacancy rates than buildings
with lower ratings.
News Release
April 30, 2014
SERVICES
The media release is an age old method of
spreading important news. When your customer
has a news worthy story, consider issuing a joint press
release to announce it to the media. It’s an effective and
inexpensive way to promote your services through your
customer’s achievements.
The NABERS National Administer can help you by
identifying publications that are likely to run building
sustainability stories, providing feedback on your
wording and arranging a formal quote from a program
representative to include in the release. In some cases
we can also organise a joint media release if requested.
3.7 MEDIA RELEASES
Breaking into new markets can be
challenging for any business. To assist you
with this first step of the sales process, we can
provide you with an official introductory letter co-
signed by the National Administrator. The letter
clearly outlines the program, your Accreditation
and how NABERS can help your potential
customer. The letter is on official government
letter head and may be more readily received
than typical marketing material.
Contact the NABERS team for an introductory
letter that is custom made for your business.
3.8 INTRODUCTORY LETTER
Our reference: DOC14/xxx
Contact: Frank Roberson
+61 2 9995 5457
PO Box A290 Sydney South NSW 1232
59-61 Goulburn St Sydney NSW 2000
Tel: (02) 9995 5000 Fax: (02) 9995 5999
TTY (02) 9211 4723
ABN 30 841 387 271
www.environment.nsw.gov.au
1st Month 2014
Dear Mr Customer,
Introducing Mr. Assessor
I am writing to introduce you to Mr. R Assessor. Mr. Assessor has undergone a rigorous training,
examination and supervision process and is now an Accredited Assessor with the NABER Program.
The NABERS program is wonderful because "Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
The Office of Environment and Heritage is pleased to be etc etc etc..
Yours sincerely
TOM GROSSKOPF
Director, Metro Branch
Regional Operations Group
Office of Environment and Heritage
Mr. P Customer
Big Property Company
1 Expense Street
Sydney 2000

Engaging the media can be helpful
for spreading positive news, however
Assessors should exercise caution - often
journalists may be looking for a different
story to the one you want to tell. Here are
five simple tips for talking to the media
about NABERS.
1 Use the program’s key messages from
Section 2.1.
2 Talk about your experience and expertise.
Give insights and information where possible.
eg: “Getting upgraded to achieve 4-5 Star
NABERS is simple. In my experience it is keeping
it there that is the real challenge, as there are so
many things that can change.”
3 If using statistics about NABERS in the
marketplace, use those supplied
by the NABERS program.
Such as those provided in our website or annual
report, or provided to you on request.
4 Do not bring the program, your competitors
or your customers, into disrepute.
This is bad for everyone’s business and could put
you in breach of the NABERS code of practice.
If you have an issue with NABERS, please talk to
us about it.
5 Avoid commenting on the likelihood of
new NABERS policy or legislation.
As you are a representative of NABERS,
commenting on policy can create confusion in
the marketplace. If you do wish to comment on
any future policy, be sure to identify the views
as your own and not in your capacity as a
representative of NABERS.
Australia is host to many sustainability and built
environment conferences every year.
NABERS Assessors regularly speak at these events
about projects they have worked on, lessons learned
and best practice.
Whether you are presenting or just attending,
conferences are an excellent opportunity to build your
network, promote the NABERS program and grow your
business.
If you do wish to present on NABERS, please let us
know. We have a comprehensive suite of resources
to support you – including generic presentations,
NABERS branded presentation templates, up to date
facts and statistics. We also require that presentations
on NABERS are approved by the National
Administrator.
We will occasionally circulate calls for papers to
Assessors through the NABERS Assessor newsletter.
3.9 CONFERENCE PAPERS
& PRESENTATIONS
3.10 ENGAGING THE MEDIA

Permission to use the NABERS brand is conditional on
adhering to these guidelines. None of the NABERS logos
may be used in any way other than those described here,
without the express written permission of the NABERS
National Administrator.
If you have any queries about how these guidelines
should be applied, contact NABERS Communications on
02 9995 5000 or nabers@environment.nsw.gov.au.
For more information on the NABERS program,
go to www.nabers.gov.au.

AMT

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