The document is a 2011 media kit for American Trucker magazine. It provides an overview of the magazine's circulation, editorial content, audience demographics, and opportunities for advertisers. Some key points:
- American Trucker has a circulation of 150,000 subscribers, consisting of owners and operators of used trucks and trailers across various industries.
- The editorial staff consists of experienced trucking journalists who provide practical advice and insights. Regular columns address topics like business management, equipment, and industry trends.
- The audience demographics mirror the makeup of the used truck and trailer market. This includes independent owners, for-hire carriers, and private fleets of various sizes operating in industries like construction, freight,
2012 Range Rover For Sale MI | Land Rover Dealer Near DetroitFred Lavery Company
2012 Range Rover brochure provided by Fred Lavery Land Rover located near Detroit. Find the 2012 Range Rover for sale in Michigan. Call us about our current sales and incentives at (248) 686-2312. http://www.fredlaverycompany.com
power O S S Sunroof: power, tilt-sliding with express-open and close and sunshade O O S 20" chrome wheels23 – – S
Brakes: four-wheel antilock disc with Brake Assist S S S Theft-deterrent system with content theft alarm S S S 17" aluminum with rectangular pockets (Z71) S24 – –
StabiliTrak Electronic Stability Control System S S S Universal Home Remote transmitter O S S 18" aluminum (Z71) – O25 –
Traction
The document analyzes the communication strategies of several premium car brands in 2007 based on their communicated values. It evaluates the pros and cons of each brand's communication elements, including slogans, ads, and promotions. Sales data for each brand's key models is also presented. The analysis aims to inform Mercedes-Benz' communication strategy for 2009.
The document describes a GUI for an expense management system created by a group of students. The system allows users to track expenses, generate reports on spending by category and time period, and schedule payments. It was developed using Java, MySQL, and the NetBeans IDE following an evolutionary software process model. Testing of the system included black box and decision table techniques to ensure the interface and functionality worked as intended.
This document provides a preliminary project report for a Group Expense Tracker mobile application developed using the Android platform. It was created by 4 students for their college project under the guidance of their professor. The report includes an introduction to the problem statement, objectives, background on Android and the motivation for the project. It also compares different technical approaches and provides high-level designs including ER diagrams, use cases, class diagrams and deployment diagrams.
My Project Report Documentation with Abstract & SnapshotsUsman Sait
This document describes a restaurant finder application developed for Android phones. It includes snapshots and discussions of the application's key activities. The application allows users to search for restaurants by location and cuisine type. It then displays lists of matching restaurants along with ratings and reviews. Users can view more details about a selected restaurant, including getting directions, viewing the full review online, and calling the restaurant directly from the application.
JandT Truck Sales is a dealership located in Downer, MN that sells new and used truck parts including Cummins, Detroit, and CAT engines. They offer transmissions, wheels starting at $165, bumpers, grills, hoods, pusher axles starting at $1,900, suspensions starting at $3,900, and tri-paks starting between $2,450-$2,900. The dealership also carries a large selection of used trucks that can be viewed on their website.
This document discusses mobile web development and mobile app packages. It describes creating a basic mobile app that includes a company description page, locations list, contact page, news feeds, and a blog. Additional options include video, searches of one database, promotions, a second database, and ads. The packages provide different levels of functionality for mobile apps on platforms like Apple, Blackberry, and Android.
2012 Range Rover For Sale MI | Land Rover Dealer Near DetroitFred Lavery Company
2012 Range Rover brochure provided by Fred Lavery Land Rover located near Detroit. Find the 2012 Range Rover for sale in Michigan. Call us about our current sales and incentives at (248) 686-2312. http://www.fredlaverycompany.com
power O S S Sunroof: power, tilt-sliding with express-open and close and sunshade O O S 20" chrome wheels23 – – S
Brakes: four-wheel antilock disc with Brake Assist S S S Theft-deterrent system with content theft alarm S S S 17" aluminum with rectangular pockets (Z71) S24 – –
StabiliTrak Electronic Stability Control System S S S Universal Home Remote transmitter O S S 18" aluminum (Z71) – O25 –
Traction
The document analyzes the communication strategies of several premium car brands in 2007 based on their communicated values. It evaluates the pros and cons of each brand's communication elements, including slogans, ads, and promotions. Sales data for each brand's key models is also presented. The analysis aims to inform Mercedes-Benz' communication strategy for 2009.
The document describes a GUI for an expense management system created by a group of students. The system allows users to track expenses, generate reports on spending by category and time period, and schedule payments. It was developed using Java, MySQL, and the NetBeans IDE following an evolutionary software process model. Testing of the system included black box and decision table techniques to ensure the interface and functionality worked as intended.
This document provides a preliminary project report for a Group Expense Tracker mobile application developed using the Android platform. It was created by 4 students for their college project under the guidance of their professor. The report includes an introduction to the problem statement, objectives, background on Android and the motivation for the project. It also compares different technical approaches and provides high-level designs including ER diagrams, use cases, class diagrams and deployment diagrams.
My Project Report Documentation with Abstract & SnapshotsUsman Sait
This document describes a restaurant finder application developed for Android phones. It includes snapshots and discussions of the application's key activities. The application allows users to search for restaurants by location and cuisine type. It then displays lists of matching restaurants along with ratings and reviews. Users can view more details about a selected restaurant, including getting directions, viewing the full review online, and calling the restaurant directly from the application.
JandT Truck Sales is a dealership located in Downer, MN that sells new and used truck parts including Cummins, Detroit, and CAT engines. They offer transmissions, wheels starting at $165, bumpers, grills, hoods, pusher axles starting at $1,900, suspensions starting at $3,900, and tri-paks starting between $2,450-$2,900. The dealership also carries a large selection of used trucks that can be viewed on their website.
This document discusses mobile web development and mobile app packages. It describes creating a basic mobile app that includes a company description page, locations list, contact page, news feeds, and a blog. Additional options include video, searches of one database, promotions, a second database, and ads. The packages provide different levels of functionality for mobile apps on platforms like Apple, Blackberry, and Android.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. IPMENT & MAINTENA
NCE We deliver true value to your customers
UCKS, EQU It’s the best environment for your message
THE GUIDE TO USED TR
American Trucker educates your customers as they research major purchases and vehicle maintenance solutions. We com-
April 2010 bine useful editorial focused on helping boost their profits, with a vibrant marketplace of vehicles, trailers and accessories.
And we deliver this content in a variety of formats – print, online, and e-newsletters – to ensure no matter how they prefer
to stay on top of the market, American Trucker and its partners will help them succeed.
American Trucker has 30+ years of experience building an effective forum for sellers of trucks, trailers, parts and services to
find the right buyers for their wares. We have strong bonds with your customers at the grass-roots level of small and mid-
sized businesses, and our award-winning editorial content keeps them coming back for new ideas and best practices. Our
editors, many former trucking professionals themselves, truly understand the challenges a truck operator faces on a daily
basis, and we get straight to the core of their needs and concerns.
Let us show you why American Trucker is your best choice for selling your vehicles and accessories to a large, engaged
audience with real BUYING POWER. Our course is set for a successful 2011, and we invite you to join us on the journey.
Thomas W. Duncan, Group Publisher
203-358-4201 • tom.duncan@trucker.com
American Trucker Takes the Gold
The American Trucker editorial staff received a Gold
Award for Editorial Excellence from the American
Society of Business Publication Editors in 2010. The
honor was in recognition for American Trucker’s
success in adding a quality editorial product to its
long-standing product marketplace.
American Trucker is fueled by industry-leading resources...
Parts:
MARKET
PRESENCE
EDITORIAL
OVERSIGHT FleetOwner
fleetowner.com APRIL 2010
®
DEMOGRAPHIC
DATA
of American from the of FleetSeek,
Trucker award-win- which helps
PENTON MEDIA is a world leader magazine, ning editors of ensure
in business-to-business informa-
Rebuilt or
whose Fleet Owner, American
tion products. This allows us to marketplace the indus- Alternative Trucker
create campaigns that carry your of classifieds try’s leading Power Choices reaches your
message throughout several spe- will continue magazine for Green Fleet
of the Year customers
cialized sectors in the transporta- to serve fleet opera- New Uses
for GPS and informs
tion world and many other markets used truck tors, trusted them on
Also: The New
A Penton Media Publication
Reman’ed?
FOAPRILCVR.indd 1 4/21/10 2:47:24 PM
including agriculture, government, and trailer buyers with the buying for its insights in management, important trends with its timely,
manufacturing, and more. options they expect. equipment and IT. relevant data.
American Trucker MARKET
DATA
REFRIGERATED,
LIQUID AND DRY
THE OEM’S
PERSPECTIVE
RELEVANT
NEWS
Marketplace of Truck BULK INSIGHTS from the FROM
Pg. 24 Blue Book, from titles that pages of THE AUTO
Pg. 33 a wealth have covered Trailer/Body- INDUSTRY
of pricing regulations, Builders, the from Ward’s
information technologi- only magazine Automotive
on used cal devel- serving the Group, a
trucks. This opments, specific needs global leader
data helps logistics of those who in auto news
us provide management, produce and and analysis,
unique insights into the market and hazardous sell commercial truck bodies, including trucking data,
cation forces impacting your clients. materials for many decades. trailers, and equipment. headlines and trends.
A Penton Media Publi
2 3
3. market
The Opportunity is Clear A Diverse Market with Diverse Needs
Trucking operations of one to four vehicles make The commercial-vehicle market is a collection of
up nearly three quarters of the commercial-trucking more than 11 million vehicles — trucks, tractors, and
market, and American Trucker’s reach reflects this. trailers — of all types and sizes, from light- to heavy-
There’s no other editorial-based magazine meeting duty, serving all segments of the nation's economy.
a true reflection the information needs of this huge market, making
of the used
*Operations with at least one Class 3-8 truck; excludes bus-only and trailer-only operations
American Trucker your premier avenue for outreach Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.
to this audience.
truck buying
Sources: U.S. Dept. of Commerce Truck Inventory and Use Survey, U.S. Dept. of Transportation,
Commercial Motor Vehicle Consulting, American Trucking Assns., National Private Truck Council,
Martin Labbe Associates, FLEET OWNER Composite Database
market
Commercial Trucks
7.85 Million Commercial
(Class 3-8)
Trucking Operations*
Heavy-Duty
Class 8 For-Hire Private 773,000
Over 33,000 lb. 0.94 Million 1.14 Million
2.08 Million
GVW
189,600 583,500
Class 7 Private
For-Hire
26,001 - 33,000
Carriers Fleets
lb. GVW
Medium-Duty For-Hire Private
1.08 Million 122,800 957,200
Class 6
19,501 - 26,000 1-4 Vehicles 5+ Vehicles 5+ Vehicles 1-4 Vehicles
lb. GVW 148,200
American Trucker’s audience mirrors the make-up of the used truck and trailer-operating commu- 41,400
187,100 396,400
Class 5
nity. This market reaches across industry lines, across state lines, and across traditional lines of the 16,001 - 19,500
lb. GVW
trucking industry. 211,600
Trucks
1.06 Million
Trucks
2.61 Million
Trucks
871,200
Trucks
Midrange Class 4 For-Hire Private
1.59 Million
14,001 - 16,000 194,300 1.4 Million
The market is much bigger than just over-the-road lb. GVW 5+ Vehicles
228,500 Fleets
trucks and trailers. Buyers of trucks, trailers, parts Class 3
3.67 Million Trucks
10,001 - 14,000
and services are present in industries that touch all lb. GVW Commercial
parts of the economy. 1.27 Million (Class 3-8)
Trucks
3.48 Million
Trucks
Light-Duty Class 1-2 For-Hire Private
Trucks
3.1 Million Under 10,000 lb. 176,700 2.92 Million
4.75 Million
Construction & contractors General freight GVW
As the premier magazine
Commercial
serving the used truck and On-Highway Trailers For-Hire Private
For-Hire
176,700
(only) Private
3.5 Million 3.5 Million 1.94 Million 1.56 Million Light-Duty 2.92 Million
trailer marketplace, Ameri- Trucks
3.1 Million Trucks
can Trucker reaches out to Total Commercial
anyone who buys, services,
1-4 5+ Total Commercial 5+ Vehicles 1-4
Vehicles Vehicles Vehicles Trucks 2.34 Vehicles
11.35 Million
maintains, and repairs used
0 176,700 7.85 Million Million 584,300
Concrete, asphalt & aggregate Local delivery Refuse & recycling trucks and trailers.
Vehicle Population
# of % Total % Total % Total %
BUSINESS OF TRUCKING: GROWTH
Fleet Size Fleets Fleets Trucks Trucks Trailers Trailers Vehicles Vehicles
Pg. 20
June 2010
1-4 544,501 70.44% 1,095,860 13.96% 436,800 12.48% 1,532,250 13.50%
5 - 20 174,543 22.58% 2,152,470 27.42% 607,600 17.36% 2,758,050 24.30%
The Guide To Used Trucks, Equipment and Maintenance Total: 1 - 20 719,044 93.02% 3,248,330 41.38% 1,044,400 29.84% 4,290,300 37.80%
Road construction & repair Government & utilities Farming & agriculture
21 - 50 36,486 4.72% 1,281,905 16.33% 432,600 12.36% 1,713,850 15.10%
51 - 99 11,363 1.47% 806,980 10.28% 384,650 10.99% 1,191,750 10.50%
100 - 499 4,947 0.64% 829,745 10.57% 460,950 13.17% 1,290,495 11.37%
500 - 999 928 0.12% 596,600 7.60% 357,000 10.20% 954,535 8.41%
Swap, fix 1000+ 309 0.04% 1,086,440 13.84% 820,750 23.45% 1,907,935 16.81%
Towing & recovery Railroads & shipping ports Landscaping & snow removal
or sell Pg. 24
Also:
Grand Total 773,000 100.00% 7,850,000 100.00% 3,500,000 100.00% 11,350,000 100.00%
American Trucker
Marketplace Pg. 33
Media, Inc
5
Penton
PAID
4
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PRSRT STD
A Penton Media Publication
4. circulation
The People Behind the Numbers
To American Trucker, our readers aren’t just numbers. They’re the people
who make this industry thrive, and we strive to maintain an interactive
laser-focused relationship with each reader.
to reach
your
We regularly feature columns and letters from actual working truckers and
managers. And our editors are frequently “in the field” meeting American
Trucker readers – your customers – to keep a pulse on the industry: what
they’re buying, what issues are affecting them today and what they’re con-
cerned about tomorrow.
customers This consistent, personal input helps American Trucker stay on the cutting
edge, ensuring thorough readership as well as considerable pass-along reach.
BONUS REACH:
American Trucker delivers a circulation unmatched by any other publication. We target decision
Trade Shows & Conferences
Your advertising in American Trucker will earn significant bo-
makers in a cross-section of businesses that purchase used trucks and trailers, as well as the parts,
nus distribution at many major trucking events throughout 2011.
equipment and services to keep them running.
We’ll distribute American Trucker at events such as Heavy Duty
Each month, American Trucker mails to 150,000 subscribers, which represents a true composite of
Aftermarket Week, Mid-America Trucking Show, American
today’s used truck buying market.
Truck Dealers convention, and many other can’t-miss venues.
See our EDITORIAL CALENDAR (page 11) for dates!
This circulation consists of traditional readers of American Trucker, and Fleet Owner’s FleetSeek
data helps us fine-tune the mix to ensure we’re delivering the most desirable audience for your ad-
vertising message.
Who reads American Trucker?
In addition, we have formed relationships with major associations, industry events, and other enti-
Our circulation mix is a true reflection of who is buying
ties to ensure that American Trucker’s circulation is an accurate representation of the market and
used trucks, trailers and equipment today.
provides the industry’s best targeting of your customers.
COMPANY TYPE INDUSTRY
Vocational & Over the Road
Independent Owners* 43% Trucking 40%
TRUCKING INSIGHTS: YOUR PAY COUNTS
Pg. 6
For-Hire
February 2010
Fleets 28% Private Contractors 24% Other 32%
Fleets 29%
The Guide To Used Trucks, Equipment and Maintenance
Government & Utility 4%
We’ll get your message to independent
entrepreneurs as well as fleet managers.
2004 vs. 2007 vs. 2010 Our readers reflect the mix of the market...
PICK YOUR Pg. 18
Also: The New
* Includes over-the-road owner-operators plus owners of non-trucking
companies who own trucks and trailers. wherever used trucks are bought, we’re there.
ENGINE American Trucker
Marketplace Pg. 25
CENTRAL
Media, Inc
Penton
PAID
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U.S. Postage
PRSRT STD Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921
A Penton Media Publication
5. editorial
The American Trucker Departments
editorial staff consists Every month, American Trucker brings its audience of used truck and
of the most respected trailer buyers a full editorial menu designed to help them run their
trucks and trucking businesses. Surrounding timely cover and feature
journalists in the field.
providing the
stories, our readers find:
Jim Mele - Editorial Director
The Business of Trucking – well-known small-fleet consultant Tim
knowledge
Nationally recognized
journalist, author and Brady offers straight-ahead, practical advice on how to build a profit-
editor, joined Fleet able trucking operation.
your business
Owner in 1986 with
needs
over a dozen years’
Parts & Services – trucking’s most experienced editors report on new
experience covering
transportation as a newspaper products, tools, services and everything else readers need to keep
reporter and magazine staff writer. their trucks running.
Winner of an ASBPE National
Award for signed editorials and a Shop Talk – a monthly case study
Jesse H. Neal Award. highlighting a specific mainte-
nance problem and one trucker’s
Sean Kilcarr - Editor solution.
A feature writer and
columnist, Kilcarr
has been a truck- Focus On... – an in-depth look at
The trucking business has found itself on quite a roller coaster ride of late, with more than a few ing journalist for 15 the components critical to well-
sickening lurches followed up in many cases with surprising spikes in demand. One thing’s for years. Specializes in running trucks and trailers.
sure, though: the ride ahead isn’t going to get any smoother – not by a long shot – as all sorts of light- and medium-duty
truck operations and logistics, and Trucks at Work – every month a
changes lurk on the industry’s near horizon. well-known for being a fixture on
profile of a different vocational
the SIRIUS radio network program
fleet and how it uses its trucks.
That’s why we at American Trucker continue to focus on giving our readers information on every- “The Loading Dock.” Winner of a
Jesse H. Neal and multiple ASBPE
thing they need – from equipment, parts, maintenance services, and business tactics – to pull ahead Awards for editorial excellence. Green Trucking – a round-up of
of their competitors while getting more efficient and profitable at the same time. news and new products to help
Dan Zeis - Senior Art Director truckers with growing environ-
Your products and services play a big role in that effort as well, which is why you’ll find us try- Has overall respon- mental concerns and responsibilities.
sibility for design of
ing to fill each and every issue of American Trucker chock full of all kinds of useful insights, from American Trucker.
choosing the right tires and engine oils to stretching parts dollars safely and sensibly. Winner of seven na- Tire Rack – tips and informa-
tional ASBPE Awards tion on getting the most out of
for design, as well as a trucker’s major investment in
We still believe that, with the right information, any fleet can succeed, and it’s our mission to be that an international TABBIE for design tires and wheels.
knowledge source for those who rely on used equipment. So with your help we’re going to keep and a Jesse H. Neal Award.
packing a lot of good stuff in every issue of American Trucker – and we invite you to stick with us Tech in Trucking – from new
on what’s sure to be a still-bumpy ride in the months ahead. Contributing Editors software to onboard electron-
Tim Brady ics, the latest high-tech tools to
BUSINESS OF TRUCKING: MOBILE OFFICE David Cullen
Pg. 14
help keep trucks moving and mak-
Wendy Leavitt
ing money.
July 2010
Deborah McGuffie-Schyhol
Kevin Rohlwing
The Guide To Used Trucks, Equipment and Maintenance Bruce Sauer Readers’ Rigs – a chance to show
Sean Kilcarr, Editor
Tires: Brian Straight
Rick Weber
off all that pride and polish for
truckers who invest a lot of time
10 things you Charles Wilson
and money in keeping their
should know Pg. 18 trucks looking good.
Also:
American Trucker
Marketplace Pg. 25
9
Media, Inc
WEST
Penton
8
PAID
U.S. Postage
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PRSRT STD Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921
6. marketplace
2011 EDITORIAL CALENDAR
a vibrant
forum for COVER STORY
BONUS CLOSING
buyers
FOCUS ON... WORK SITE DISTRIBUTION DATES
JAN Trucking in 2011 Flatbed Trailers Petroleum
HDAW – January 18-19
Las Vegas, NV
SPACE: Dec 5
MTRL: Dec 10
& sellers FEB 2010 Engine Report Card NTEA – March 8-10 SPACE: Jan 5
Fifth Wheels Leasing Indianapolis, IN MTRL: Jan 10
TMC - February 8-11
Tampa, FL
MAR Remanufactured Parts Lighting Recycling
Mid-America Trucking
Show – March 31-April 2
SPACE: Feb 5
MTRL: Feb 10
Louisville, KY
APR Managing Maintenance Batteries Construction
NPTC – April 17-19
Cincinnati, OH
SPACE: Mar 5
MTRL: Mar 10
Each issue features the American Trucker Marketplace, which puts buyers and sellers together with
listings from truck, trailer, parts and service companies from across the country.
MAY All Things Trailers Refrigeration Manufacturing
Truck Blue Book Conf. – SPACE: Apr 5
May 17-18, New Orleans, LA MTRL: Apr 10
It’s been the historic core of American Trucker since our inception nearly 30 years ago, helping our Units Great West Truck Show –
June 9-11, Las Vegas, NV
readers find what they need to keep their businesses on the road.
JUN Transmissions: Retreads P&D
SPACE: May 5
MTRL: May 10
The Marketplace is delivered into three editions: East, Central, and West. Manual vs. Automated
This regional focus helps national advertisers tailor their messages and offerings geographically, JUL Managing Parts Aux. Heaters Moving
SPACE: Jun 5
MTRL: Jun 10
while allowing regional businesses to communicate specifically to their target markets. & Storage
TRUCKER.COM AUG Plain or Fancy? Cargo Wholesale
Great American Trucking
Show – August 25-27
SPACE: Jul 5
MTRL: Jul 10
Advertisers in the American Trucker Marketplace are also featured on Trucker.com, Securement Delivery Dallas, TX
with all their for-sale inventory featured in our online marketplace. Trucker.com
empowers them to broaden their sales prospects by adding vehicles not SEP Acing Inspections Coolants Field Service
National Trailer Dealers
Association –
SPACE: Aug 5
MTRL: Aug 10
October 2011
featured in print due to deadline or space restrictions.
OCT Picking the Right Tire Onboard Tire Municipal
ATA Conference &
Exhibition –
SPACE: Sep 5
MTRL: Sep 10
THE BUSINESS OF TRUCKING: HIRING THE BEST October 2011
Pg. 26
Inflation
October 2009
The Guide To Used Trucks, Equipment and Maintenance
NOV Driver Comforts Wheels Food
Used Truck Association
Conference –
SPACE: Oct 5
MTRL: Oct 10
Distribution November 2011
DEC Engine Oil Options Oil Filters Heavy Hauling
SPACE: Nov 5
MTRL: Nov 10
Construction Trucks: ALSO EVERY MONTH: The Business of Trucking • Parts & Services • Shop Talk • Tire Rack • Readers’ Rigs
Maintenance101 Also: The New
Pg. 20
American Trucker
Marketplace Pg. 33
11
Media, Inc
Penton
EAST
10
PAID
U.S. Postage
PRSRT STD Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921
A Penton Media Publication