Presentation on American culture of negotiations, business meetings, deal making and contracts. Presentation was delivered at Axel Springer Plug & Play in Berlin, Germany, on April 14, 2014.

1. AMERICAN BUSINESS NEGOTIATIONS
Tytus Cytowski,
Managing Partner
AXEL SPRINGER PLUG & PLAY
BERLIN, GERMANY
April 14, 2014

2. CYTOWSKI LLC
Disclaimers
 Any US federal tax advice contained in this presentation is not intended to be used,
and cannot be used, to avoid penalties under the Internal Revenue Code or to
promote, market or recommend any transaction or matter addressed herein.
 This material is for informational purposes only and do not constitute advertising, a
solicitation, or legal advice and should not be construed as legal advice for any
purpose whatsoever.
 Information contained herein is not intended to create, and receipt thereof does
not constitute formation of, an attorney-client relationship.
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3. TYTUS CYTOWSKI
Attorney at Law
EDUCATION
• HARVARD LAW SCHOOL (LLM)
• WARSAW UNIVERSITY (Mag Iur)
EXPERIENCE
• STARTUPS
• VENTURE FINANCING
• LICENSING
ADVISOR
• STARTUPWISEGUYS (Estonia)
• DEFY VENTURES (NYC)
GERMAN CLIENTS
• SOCIUS LIVE
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4. HELLO BERLIN!!
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5. 4
DON’T ASSUME
YOU
KNOW
AMERICANS

6. AMERICAN CULTURE
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7. 6

8. CULTURE OF RISK
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9. COMPETITIVE
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10. 9

11. THE “GAME”
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12. WINNING IS EVERYTHING!
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13. THE BUSINESS OF
AMERICA IS….. 12

14. BUSINESS!
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15. VERY
PRACTICAL
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16. AMERICANS LOVE CHOICE 15

17. HONESTY & VALUES
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18. ENTERTAINING
&
PLAYFUL
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19. 18

20. EAST COAST
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21. WEST COAST
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22. START UP
CULTURE
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23. HELP ME HELP YOU!
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24. 23

25. GIVE FIRST
ASK LATER
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26. NDA
IT
DEPENDS
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27. BUSINESS
MEETINGS
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28. 27

29. 28
BE
TRANSPARENT
WITH
AMERICANS

30. EFFICIENT & FAST
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31. BUILD RELATIONSHIP
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32. KNOW WHAT YOU WANT*
*STRUCTURED PROCESS IS KEY
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33. 32
SELL HARD

34. BE EXTRA SEXY
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35. PUT YOUR CARDS
ON THE TABLE 34

36. 35
NO SENTIMENTS

37. GIVE
CONTENT
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38. 37
TELL THEM
YOU
LIKE THEM

39. NEGOTIATIONS
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40. GIVE OPTIONS
GETTING TO “YES”
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41. WHAT’S
THE PROBLEM
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42. FOCUS ON BIG
PICTURE
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43. NO NEED TO TALK
ABOUT DETAILS
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44. COMMUNICATION
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45. LET THEM
SPEAK!
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46. KEEP IT SIMPLE
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47. ROAD BLOCKS
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48. EXTRA PUSHY
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49. SO WHAT!
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50. WHAT’SYOUR
BOTTOM LINE? 49

51. EGO
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52. THIS IS NOT
MARKET
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53. WE ARE SPECIAL
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54. 53
GET RESULTS EARLY

55. DEAL FATIGUE
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56. LONG TERM
PARTNERSHIP
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57. 56

58. CALL THE
LAWYERS
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59. EVERYBODY HAS
A LAWYER
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60. MEMORANDUM OF
UNDERSTANDING*
*OUTLINE
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61. ROUGH DRAFT OF
DEAL
NON BINDING
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62. CONTRACTS
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63. VERY DETAILED
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64. COUNT YOUR
FINGERS & MONEY
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65. DON’T
RENEGOTIATE
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66. CLOSE THE DEAL
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67. YOU WILL GET
SUED IN AMERICA
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68. DANKE!
WWW.CYTLAW.COM
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69. LIKE US ON FACEBOOK!
www.facebook/cytowskillc
FOLLOW ON TWITTER
@tcytowski
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