SlideShare a Scribd company logo
1 of 63
Johannes Hesse
  Antonia Jakobi
Andreas Hesseler
   Edijs Lapins


 February 2012
 General information

 How is it possible to deliver in one day?

 Amazon and the environment

 Amazon and alternative (new) business segments
founded in 1994                        33.700 employees
  (Jeff Bezos)                         137 mio customers
                      name, logo
                                            (2009)


     Profit:         World’s largest
1.152 billion US $   online retailer
founded in 1994    World’s largest        Profit:
   (Jeff Bezos)     online retailer   1.152 billion US $


33.700 employees
                                      Recommendation
137 mio customers
                     name, logo           Engines
     (2009)



  Selling option
founded in 1994    World’s largest         Profit:
   (Jeff Bezos)     online retailer    1.152 billion US $


33.700 employees
                                      Recommendation
137 mio customers
                      name, logo          Engines
     (2009)


                    Headquarters &     separate websites:
  Selling option                      USA, CAN, UK, GER, ITA,
                     Warehouses         FR, ESP, JAP, CHINA
 General information

 How is it possible to deliver in one day?

 Amazon and the environment

 Amazon and alternative (new) business segments
USA : 23



Canada : 4



Europe : 24



 Asia : 5
All warehouses are working half mechanic and half
 USA : 23
                        with the good old men-power.


Canada : 4



Europe : 24



 Asia : 5
All warehouses are working half mechanic and half
 USA : 23
                        with the good old men-power.


Canada : 4



Europe : 24



 Asia : 5
All warehouses are working half mechanic and half
 USA : 23
                        with the good old men-power.


Canada : 4



Europe : 24



 Asia : 5
Conventional Amazon Sales Process
Conventional Amazon Sales Process
Conventional Amazon Sales Process
Conventional Amazon Sales Process
Conventional Amazon Sales Process
Conventional Amazon Sales Process
Conventional Amazon Sales Process
Fulfillment Sales Process via Amazon
Fulfillment Sales Process via Amazon
Fulfillment Sales Process via Amazon
Fulfillment Sales Process via Amazon
The key of success in this logistical
concept of Amazon is to reduce the steps
  between the customer order and the
    actual shipment to a minimum.
And even IF you have to wait a little bit longer for your package;
               there will be a real good reason!
And even IF you have to wait a little bit longer for your package;
               there will be a real good reason!
And even IF you have to wait a little bit longer for your package;
               there will be a real good reason!
 General information

 How is it possible to deliver in one day?

 Amazon and the environment

 Amazon and alternative (new) business segments
Does someone of you have ever had
some problems when receiving packages
             from xxx?
AMAZON.COM –
   Environmental friendly company
REDUCING WASTE BY
- Recyclable materials;
- Highly developed software;
- Frustration-Free Packaging;
- New innovations;
- Working together with “green” companies.
Recyclable materials
Air-filled pillows (99% recyclable)
Fibre materials (47% recyclable)
Paper packing materials (100% recyclable)
Amazon.com package software
• Determines the "right-sized" box

RESULTS
- Reducing packaging waste;
- Reducing transportation costs.
Amazon.com Frustration-Free
        packaging




               What is it ?
What's the difference between Frustration-Free
    Packaging and traditional packaging?

• 100 % recyclable;
• No excess packaging materials;
• Do not need tools to open it.

 Goal:
 “to be more environmentally friendly by using
 less material”
Innovation for customer satisfaction
“Rate this package” features
• Feedback from customers

• Analyse data

• Work with manufactures

• Improve packaging
Amazon.com towards
        sustainable environment with:
• EPEAT - enhancing the sustainability performance of virtually any organization;

• Energy Star - protect the environment through superior energy efficiency;

• Water Sense – save water by “Water Sense” labelled products;

• USDA organic - assures consumers of the quality and integrity of organic products.
 General information

 How is it possible to deliver in one day?

 Amazon and the environment

 Amazon and alternative (new) business segments
How to expand?
Be present for more customers
Why taking over competitors?

    Investments = Nearly profit of last year

-   More market share
-   Enter new markets
-   Avoid competition
-   Increase brand awareness
Who else is part of the Amazon family?
New developments


Inventions
Set new standards in the core business:



                     Kindle
Cross selling
Newest invention




    New Kindle Fire (tablet)
tight
                  customer
                relationships
                                Customer
    Customer
                                 centric
    obsession
                                company




Innovation                          frugality
Company mission:



  „to be the earth‘s most customer centric company
    and to build a place where people can find and
      discover anything they want to buy online.“
Thank you!
Sources:

More Related Content

Similar to NHTV English presentation about 'Amazon.com'

¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns
¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns
¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela CearnseCommerce Institute
 
Design - What’s Next?
Design - What’s Next?Design - What’s Next?
Design - What’s Next?frog
 
The Future of Business Models #FutureOf
The Future of Business Models #FutureOfThe Future of Business Models #FutureOf
The Future of Business Models #FutureOfJeremiah Owyang
 
MARKETING -Group Assignment
MARKETING -Group AssignmentMARKETING -Group Assignment
MARKETING -Group AssignmentBilal Ahmed
 
Amazon strategic and financial planning
Amazon strategic and financial planningAmazon strategic and financial planning
Amazon strategic and financial planningSujal Padhiyar
 
Des Traynor on how to create a product first company
Des Traynor on how to create a product first companyDes Traynor on how to create a product first company
Des Traynor on how to create a product first companyIntercom
 
Amazon.com Strategic Analysis
Amazon.com Strategic AnalysisAmazon.com Strategic Analysis
Amazon.com Strategic AnalysisMax Jallifier
 
A glympse on the supply chain system of amazon
A glympse on the supply chain system of amazonA glympse on the supply chain system of amazon
A glympse on the supply chain system of amazonAshik S Nair
 
Amazon in light of e marketing
Amazon in light of e marketingAmazon in light of e marketing
Amazon in light of e marketingNasreen Ahmad
 
Amazon Workflow and Business Models
Amazon Workflow and Business ModelsAmazon Workflow and Business Models
Amazon Workflow and Business ModelsManish Tuladhar
 
What's Next: A closer look at Amazon
What's Next: A closer look at AmazonWhat's Next: A closer look at Amazon
What's Next: A closer look at AmazonOgilvy Consulting
 
The future of #business models
The future of #business modelsThe future of #business models
The future of #business modelsOtman MECHBAL
 
Mike Doyle\'s Work
Mike Doyle\'s WorkMike Doyle\'s Work
Mike Doyle\'s Worktkpro2
 
Amazon International assignment on Marketing Method global Adaptation and CSR...
Amazon International assignment on Marketing Method global Adaptation and CSR...Amazon International assignment on Marketing Method global Adaptation and CSR...
Amazon International assignment on Marketing Method global Adaptation and CSR...Codepace
 

Similar to NHTV English presentation about 'Amazon.com' (20)

¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns
¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns
¿Cómo ganar rápidamente en un contexto de ventas digitales? - Angela Cearns
 
Amazon case study
Amazon case studyAmazon case study
Amazon case study
 
Design - What’s Next?
Design - What’s Next?Design - What’s Next?
Design - What’s Next?
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Amazon
AmazonAmazon
Amazon
 
The Future of Business Models #FutureOf
The Future of Business Models #FutureOfThe Future of Business Models #FutureOf
The Future of Business Models #FutureOf
 
MARKETING -Group Assignment
MARKETING -Group AssignmentMARKETING -Group Assignment
MARKETING -Group Assignment
 
Corporate Branding: Amazon
Corporate Branding: AmazonCorporate Branding: Amazon
Corporate Branding: Amazon
 
Amazon strategic and financial planning
Amazon strategic and financial planningAmazon strategic and financial planning
Amazon strategic and financial planning
 
Des Traynor on how to create a product first company
Des Traynor on how to create a product first companyDes Traynor on how to create a product first company
Des Traynor on how to create a product first company
 
Amazon.com Strategic Analysis
Amazon.com Strategic AnalysisAmazon.com Strategic Analysis
Amazon.com Strategic Analysis
 
A glympse on the supply chain system of amazon
A glympse on the supply chain system of amazonA glympse on the supply chain system of amazon
A glympse on the supply chain system of amazon
 
Amazon in light of e marketing
Amazon in light of e marketingAmazon in light of e marketing
Amazon in light of e marketing
 
Amazon.com
Amazon.comAmazon.com
Amazon.com
 
Amazon Workflow and Business Models
Amazon Workflow and Business ModelsAmazon Workflow and Business Models
Amazon Workflow and Business Models
 
What's Next: A closer look at Amazon
What's Next: A closer look at AmazonWhat's Next: A closer look at Amazon
What's Next: A closer look at Amazon
 
The future of #business models
The future of #business modelsThe future of #business models
The future of #business models
 
Mike Doyle\'s Work
Mike Doyle\'s WorkMike Doyle\'s Work
Mike Doyle\'s Work
 
Amazon Best in Class Case Study
Amazon Best in Class Case StudyAmazon Best in Class Case Study
Amazon Best in Class Case Study
 
Amazon International assignment on Marketing Method global Adaptation and CSR...
Amazon International assignment on Marketing Method global Adaptation and CSR...Amazon International assignment on Marketing Method global Adaptation and CSR...
Amazon International assignment on Marketing Method global Adaptation and CSR...
 

NHTV English presentation about 'Amazon.com'