In this project, I tried to explain what is Customer Lİfe Time Value and how to calculate it using Probabilistic Models like BG/NBD model and Gamma Gamma submodel.
Also I tried to explain the relation between these models and distributions like Poisson, Gamma, Geometric and Beta.
7 Amazon Failures that Nearly Killed My Business & How You Can Avoid ThemTinuiti
Amazon has redefined how brands sell online. Yet in the past few years, brands have pulled back from the marketplace, citing increased fees, counterfeiting, and relentless competition from abroad, leading to low profits and a “cheapening” of their brand experience. Tune in as I share the seven (almost) deadly sins that nearly killed my Amazon business after over a decade of selling on the platform as a top 100 seller.
Post BFCM: Uncovering Data Insights To Fuel Your Brand (Or Clients’) Growth ...Feifan Wang
In this webinar presentation, Feifan Wang, the founder of Source Medium (sourcemedium.com), will explain and show how to analyze your data to help you uncover actionable insights to power brand growth into 2021 and beyond.
Some of the questions we will seek to answer include:
Why should I care about retention & LTV (lifetime value) metrics, and what do they mean for my brand?
How can I better understand churned customers and ways to win them back?
What marketing channels and products are better at at acquiring new customers vs. retaining existing customers?
What marketing channels and products are good for acquiring and retaining loyal customers? How do I measure that loyalty over time?
How can I use these insights, alongside customers acquired during BFCM, to fuel sustainable growth into 2021 and beyond?
In this project, I tried to explain what is Customer Lİfe Time Value and how to calculate it using Probabilistic Models like BG/NBD model and Gamma Gamma submodel.
Also I tried to explain the relation between these models and distributions like Poisson, Gamma, Geometric and Beta.
7 Amazon Failures that Nearly Killed My Business & How You Can Avoid ThemTinuiti
Amazon has redefined how brands sell online. Yet in the past few years, brands have pulled back from the marketplace, citing increased fees, counterfeiting, and relentless competition from abroad, leading to low profits and a “cheapening” of their brand experience. Tune in as I share the seven (almost) deadly sins that nearly killed my Amazon business after over a decade of selling on the platform as a top 100 seller.
Post BFCM: Uncovering Data Insights To Fuel Your Brand (Or Clients’) Growth ...Feifan Wang
In this webinar presentation, Feifan Wang, the founder of Source Medium (sourcemedium.com), will explain and show how to analyze your data to help you uncover actionable insights to power brand growth into 2021 and beyond.
Some of the questions we will seek to answer include:
Why should I care about retention & LTV (lifetime value) metrics, and what do they mean for my brand?
How can I better understand churned customers and ways to win them back?
What marketing channels and products are better at at acquiring new customers vs. retaining existing customers?
What marketing channels and products are good for acquiring and retaining loyal customers? How do I measure that loyalty over time?
How can I use these insights, alongside customers acquired during BFCM, to fuel sustainable growth into 2021 and beyond?
Using Lifetime Value to Optimize Your Digital Marketing Investments: Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments, digital
How to make your PPC campaigns more efficient using targeted segmentationCrealytics
Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. The current trend is moving towards increasingly specific segmentation. In this slide set, we’ll introduce you to some of these trends.
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
This presentation was given to the ecommerce team to update them on what (and why) we were proceeding with the Virtual Marketplaces Project, including partnering with Channel Advisor. -- Rick Wingender
All,In this discussion thread, you are tasked with the selectionAzaleeRutledge285
All,
In this discussion thread, you are tasked with the selection of your 2 companies for the first quiz question for this module.
The quiz for Module 1 consists of 3 essay questions, worth 15 points each.
For the first question:
You are asked to identify 2 unique companies - one that you believe pursues a lowest-cost strategy and another that pursues a differentiation strategy.
Relying on personal knowledge, company annual reports, or articles in newspapers and business periodicals, discuss these companies' competitive strategies.
In this discussion thread, you will share with the class the 2 companies you have selected for your analysis. Each student is expected to select 2 unique companies - in other words, each company can be used only once for the question. So my suggestion is to select early and post here - the first student who selects the company will be allowed the use of that company. At that point, different companies must be selected.
student 1
A company that pursues the lowest-cost strategy would be Walmart, which I am sure comes to everyone's mind when thinking about this topic. If you are looking to buy products at the lowest price possible, Walmart is where to go. They can offer their products at “Everyday Low Prices” just as their slogan suggests on a large scale. Walmart can keep their prices low by the enormous volume of sales and the large customer base. Walmart cost-effectively manages its supply chain. “Supply chain management based on electronic product information, vendor role in distribution, and layout of warehouses: Walmart has a supply chain system that is regarded in multiple quarters as one of the most technologically advanced and efficient” (Hyde, 2018). In my opinion, Walmart sometimes has a bad reputation for not being the nicest looking or lacking cashiers, but that does not seem to matter as the price seems to drive their sales and people are taking advantage of their prices and products. I believe the growth for e-commerce will only help their sales and keep them on the top as a company that offers the lowest prices around.
A company that comes to mind that pursues the differentiation strategy is Chipolte Mexican Grill. Their number one focus is the quality of the ingredients that go into their food. Chipolte will not have the cheapest fast food but it will have the best quality ingredients compared to its competitors. According to Herosmyth (2020), Chipolte uses local and sustainable ingredients and pride’s itself in working with family farmers that are located within a 130-mile radius of each restaurant location. They also offer non-GMO ingredients that help them stick out from the rest. As their food is not the cheapest, their differentiation strategy is working as they are one of the top Mexican fast-food restaurants in the US.
Compensation professionals that utilize the differentiation strategy need to focus on their client’s needs and beliefs to be successful as the cost of th ...
MIT LisbonMBA One Day Crash Course: Disciplined Entrepreneurship Themes 4, 5, 6Elaine Chen
In this mega session we cover the second half of Disciplined Entrepreneurship. We talk about how you can make money off your product - covering business models, unit economics, forecasting and financials. We discuss marketing and awareness generation tactics. We cover key concepts in channel strategy and nurturing and moving customers through the sales funnel. We discuss how the full life cycle use case covered earlier (also known as the customer journey map) is materially important in informing how a new venture team can take actions that match each step in this process. We then cover hypothesis testing and provide practical tips on how to define hypothesis and how to design and run quick experiments. We wrap up the framework with a discussion on the product roadmap, which is how you can grow beyond your narrowly defined beachhead market.
Using Lifetime Value to Optimize Your Digital Marketing InvestmentsAdknowledge
Using Lifetime Value to Optimize Your Digital Marketing Investments
Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments.
Learn how to use data to uncover the lifetime value of your
customers and optimize your marketing for the best
ROI on your marketing spend.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Marketplace Strategy + Edgewater Research: New Amazon Research Trends and Wha...Dina Podnar
Marketplace Strategy hosted a webinar "New Amazon Research Trends and What They Mean for Your Brand's Strategy" in partnership with Edgewater Research. The webinar covers some of Edgewater's most recent industry insights, as well as what your brand can do to remain ahead of the curve.
Topics to be covered include:
-The Growth of Amazon Marketing Services
-The Rise in Amazon Private Label Brands
-The Future of Amazon Business
-Profitability (CRaP) Concerns
-A Prime Day Recap
Golden Nuggets: Breakthrough Tactics to WinChad Rubin
If you attended Prosper Show 2017 then you were lucky enough to witness Chad Rubin's talk filled with gold nuggets!
Learn gold nuggets and other winning tactics from a Top 250 Amazon seller.
These are the slides that were used that are filled with extra knowledge you'll need to scale your business.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Using Lifetime Value to Optimize Your Digital Marketing Investments: Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments, digital
How to make your PPC campaigns more efficient using targeted segmentationCrealytics
Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. The current trend is moving towards increasingly specific segmentation. In this slide set, we’ll introduce you to some of these trends.
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
This presentation was given to the ecommerce team to update them on what (and why) we were proceeding with the Virtual Marketplaces Project, including partnering with Channel Advisor. -- Rick Wingender
All,In this discussion thread, you are tasked with the selectionAzaleeRutledge285
All,
In this discussion thread, you are tasked with the selection of your 2 companies for the first quiz question for this module.
The quiz for Module 1 consists of 3 essay questions, worth 15 points each.
For the first question:
You are asked to identify 2 unique companies - one that you believe pursues a lowest-cost strategy and another that pursues a differentiation strategy.
Relying on personal knowledge, company annual reports, or articles in newspapers and business periodicals, discuss these companies' competitive strategies.
In this discussion thread, you will share with the class the 2 companies you have selected for your analysis. Each student is expected to select 2 unique companies - in other words, each company can be used only once for the question. So my suggestion is to select early and post here - the first student who selects the company will be allowed the use of that company. At that point, different companies must be selected.
student 1
A company that pursues the lowest-cost strategy would be Walmart, which I am sure comes to everyone's mind when thinking about this topic. If you are looking to buy products at the lowest price possible, Walmart is where to go. They can offer their products at “Everyday Low Prices” just as their slogan suggests on a large scale. Walmart can keep their prices low by the enormous volume of sales and the large customer base. Walmart cost-effectively manages its supply chain. “Supply chain management based on electronic product information, vendor role in distribution, and layout of warehouses: Walmart has a supply chain system that is regarded in multiple quarters as one of the most technologically advanced and efficient” (Hyde, 2018). In my opinion, Walmart sometimes has a bad reputation for not being the nicest looking or lacking cashiers, but that does not seem to matter as the price seems to drive their sales and people are taking advantage of their prices and products. I believe the growth for e-commerce will only help their sales and keep them on the top as a company that offers the lowest prices around.
A company that comes to mind that pursues the differentiation strategy is Chipolte Mexican Grill. Their number one focus is the quality of the ingredients that go into their food. Chipolte will not have the cheapest fast food but it will have the best quality ingredients compared to its competitors. According to Herosmyth (2020), Chipolte uses local and sustainable ingredients and pride’s itself in working with family farmers that are located within a 130-mile radius of each restaurant location. They also offer non-GMO ingredients that help them stick out from the rest. As their food is not the cheapest, their differentiation strategy is working as they are one of the top Mexican fast-food restaurants in the US.
Compensation professionals that utilize the differentiation strategy need to focus on their client’s needs and beliefs to be successful as the cost of th ...
MIT LisbonMBA One Day Crash Course: Disciplined Entrepreneurship Themes 4, 5, 6Elaine Chen
In this mega session we cover the second half of Disciplined Entrepreneurship. We talk about how you can make money off your product - covering business models, unit economics, forecasting and financials. We discuss marketing and awareness generation tactics. We cover key concepts in channel strategy and nurturing and moving customers through the sales funnel. We discuss how the full life cycle use case covered earlier (also known as the customer journey map) is materially important in informing how a new venture team can take actions that match each step in this process. We then cover hypothesis testing and provide practical tips on how to define hypothesis and how to design and run quick experiments. We wrap up the framework with a discussion on the product roadmap, which is how you can grow beyond your narrowly defined beachhead market.
Using Lifetime Value to Optimize Your Digital Marketing InvestmentsAdknowledge
Using Lifetime Value to Optimize Your Digital Marketing Investments
Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments.
Learn how to use data to uncover the lifetime value of your
customers and optimize your marketing for the best
ROI on your marketing spend.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Marketplace Strategy + Edgewater Research: New Amazon Research Trends and Wha...Dina Podnar
Marketplace Strategy hosted a webinar "New Amazon Research Trends and What They Mean for Your Brand's Strategy" in partnership with Edgewater Research. The webinar covers some of Edgewater's most recent industry insights, as well as what your brand can do to remain ahead of the curve.
Topics to be covered include:
-The Growth of Amazon Marketing Services
-The Rise in Amazon Private Label Brands
-The Future of Amazon Business
-Profitability (CRaP) Concerns
-A Prime Day Recap
Golden Nuggets: Breakthrough Tactics to WinChad Rubin
If you attended Prosper Show 2017 then you were lucky enough to witness Chad Rubin's talk filled with gold nuggets!
Learn gold nuggets and other winning tactics from a Top 250 Amazon seller.
These are the slides that were used that are filled with extra knowledge you'll need to scale your business.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
2. MARKET: UK
BUDGET: 25,000 GBP
NICHE: Open
LAUNCH QUARTER: Open
COMPANY: LTD Available?
ACCOUNT: Professional or
Individual?
AMAZON ID: New or already in use?
PAYMENT: PayPal/bank account &
credit card available?
Handy Details
Required Details
2020
3. This report is generated with
hypothetical data and one random product
selected form Amazon.
This Report is only generated to give you
an idea, how I send out reports.
Desclaimer
2020
4. HANDOVER
TERMS
JS, H10, MW, VL & minus string
methods will be used to hunt
product. Assumptions are based on
numerical data and current market
statistics. I don’t keep record of any
product after clients approval and I
also do not give same product to
two different clients
Research is based on
current market situation.
The product I recommend
is likely to make the
expected result but its
not always 100%
guaranteed as this is a
dynamic business with
too much variables to
consider.
The initial research is to
give you an idea that if
you get ranked on the
keywords I provide, you
are highly likely to make
the estimated amount of
profits. 2020
5. PRODUCT: Embroidery Threads
Average Price: 8.99 GBP
The product belongs to Home category.It is
light weight product which will benefit in
lowering shipping and FBA cost. The material
of product won't let it damaged in shipping.
The product is easy to source and also
belongs to the best seller section of
Amazon. The trend of the product will go up
as the product is performing well in other
Amazon markets.
2020
9. Alibaba: Product Cost: 1
GBP Approx.
Manufacturing Time: 15
Days
Delivery Mode: Air
Delivery Time: 8 Days
Approx.
SOURCING
2020
10. LAUNCHING & RANKING
SV of top 3 keywords generating most sales is 10,000.
We will work extensively on these KWs, once got rank then will jump on others.
Giveaways plan will be scheduled accordingly.
FB BOT will be run for promotions & coupon codes.
Giveaways will be done as per CPR of Helium 10.
Reviews ratio will be decided according to sales directly proportional to
competitor’s reviews.
PPC automatic campaigns initially and after that all manuals with exact match or
broads
12. DURATION WITH CHARGES
OPTION :1
2020
Product Hunting: 3-5 weeks 450 GBP
Patent Check: 2 Weeks 250 GBP
Sourcing: 30-45 Working Days 200 GBP
Launching & Ranking:1-4Months 1500 GBP per
month (till product comes on first number &
generate organic sales) .
1.
2.
3.
4.
13. OPTION 2:
2020
Contract of 12 months.
Product will be hunted to ranked, all
services will be included.
Every month payable amount would be
500 GBP
NOTE: Account will be directly dealt by me. Weekly reports will be
shared. Overall performance will be discussed weekly. Daily 2 hours will
be given to account.
14. You got this! Relax and enjoy the process of
presenting. Good luck!
2020