1. AMA Marketing Personality Test Report
Thank you for taking the AMA Marketing Personality Test, MANGU! We’ve analyzed
your results and created this report just for you. You’ll learn about your personality
traits, how you compare to the 1000+ marketers who have already taken the
assessment, and how to use your personality traits to your advantage.
Please Note
There are no right and wrong answers here
Your answers say something about your natural preferences, what makes you comfortable or anxious, and
how you solve problems. Based on this information, you’ll get advice to help you communicate effectively
with people who are different from you and excel in your marketing career.
All kinds of people can succeed in marketing
In our research, we have seen marketing professionals of all types. There’s no one type that is best suited
for marketing. Still, some personality types have an easier time with certain aspects of marketing, and this
report explains what this means for you.
You can go against your natural tendencies
This test describes what you prefer to do, not what you have to do. For example, if you naturally want to
play it safe, you can still take big risks. But you probably will feel uncomfortable if you do.
Some unusual marketing traits to keep an eye on...
If you are more pessimistic than your collegues in marketing, you'll get
advice about being a Skeptic.
If you think collaboration is less effective than following one vision, we'll tell
you about being a Maverick.
If competition makes you uncomfortable, you'll learn about thriving as a
Pacifist.
If you think rules get in the way more than they help, you'll find out about
being a Free Spirit.

2. Your Results
TURTLE OR SOCIAL BUTTERFLY?
70.00%
Mix Of Butterfly/Turtle
You are balanced between being a Turtle and a Social Butterfly.
This means that you are as likely to enjoy meeting new people as you are to enjoy spending
time by yourself. Though you may choose to retire to a quiet place every once in a while to
think deeply, you may also be open to the idea of attending social events and interacting with
people. At times, you may allow other people to do all the talking and choose to listen instead.
At other times, you may decide to speak and have others listen to you. You could go either
way, depending on the situation.
Overall, marketing professionals tend towards extroversion, but many have a mix of
extroverted and introverted tendencies.
When you are a Turtle, you are likely to have good listening skills that may help you gather and
process large amounts of information, which may help you in making more thorough
evaluations of situations. You are also likely to be independent and self-sufficient. This aspect
of your personality may help you in becoming less dependent on other people for help. When
you are a Social Butterfly, you may be able to handle social pressure and additional
responsibilities well. Your collaborative and socially interactive skills may translate into people
management skills, which, in turn, may help you land promotions. However, keep in mind that
other Turtles may view you as an attention-seeker. They may find you easily distracted. Also
note that other Social Butterflies may see you as non-collaborative and withdrawn. They may
mistake your silence and lack of visible enthusiasm for indifference or even boredom. When
you need your alone time, go ahead and take it, but make it clear that this is about how you
function best and shouldn’t be seen as a rejection of anyone else.

3. STRATEGIZER OR IMPLEMENTER?
46.70%
Mix Of Strategizer / Implementer
You are balanced between being a Strategizer and an Implementer.
This means that you may be as good at strategizing as you may be at implementing. You may
pay attention to detail, and you may also like delegating work to others. You may not like to
micromanage, but you may take pride in seeing a project all the way through to completion.
You may go either way, depending on the situation. Sometimes, you may prefer looking at the
bigger picture and letting others handle the specifics. At other times, you may be quite happy
to do the work and implement someone else’s ideas.
You fall into a majority group—most marketing professionals are balanced between being
Strategizers and Implementers.
This balance of strategizing and implementing abilities will help you become a successful
marketer. Strategizing and implementing skills are equally desirable in the marketing industry.
Those in the marketing industry have always held creativity and innovation in high regard, and
so, as a Strategizer, your ability to conceive ideas and formulate plans may see you through
your marketing career. Your implementation or application skills may also be vital to your
growth and success in marketing. Paying attention to and developing a passion for the
miniscule details of a project may ensure that it progresses smoothly all the way through to
completion. However, take care to note that other Strategizers may not understand your
nature. They may find you too finicky about the specifics of a project. They may accuse you of
wasting time or fussing over things that are not that important. Also remember that as a
Strategizer, you may get criticism from Implementers. Your tendency to disregard the details of
a project may be mistaken for neglect, and your peers may resent you for steering clear of the
challenges that arise during the execution phase of a strategy.

4. LOGICIAN OR INTUITER?
63.30%
Mix Of Logician / Intuiter
You are balanced between being a Logician and being an Intuiter.
This means that you are both intuitive and logical. You are as likely to resort to logical thinking
as you are to using your intuition. You may base your decisions completely on the facts at
hand or you may simply trust your gut feelings. You have struck a fine balance between logic
and intuition.
Being both a Logician and an Intuiter may help you in making transformative business
decisions. The marketing industry demands a great deal of creativity, and a mix of logical and
intuitive skills may help you in analyzing a situation well before deciding on the best course of
action. You are less likely to let facts and figures hold you back from following a “hunch.” Even
so, you are also unlikely to allow your feelings to cloud your reasoning. In short, you may have
what it takes to face the ever-changing market industry and to meet your business goals in
pioneering ways, while still playing it safe—by having data and statistics ready at hand to back
your decisions.
However, note that other Logicians may perceive you as being unreasonable. They may not be
able to understand why you choose to act on hunches when you can do research to find out
the best course of action instead. Likewise, Intuiters may perceive you as being too rigid. They
may not be able to understand why you do not adopt a new idea or course of action just
because research says otherwise, or why you spend so much of time gathering data instead of
just following your gut instincts. Try to lay out the logical basis for your conclusions when you
can, and explain the limits of relying solely on logic when you need to make an intuitive leap.

5. DAREDEVIL OR SAFETY OFFICER?
56.70%
Lean Toward Safety Officer
You are usually a Safety Officer, but you are sometimes a Daredevil.
This means that you tend to avoid taking risks. You tend to favor control. You tend to prefer
doing things that you know will work rather than trying your luck at something that may or may
not bring you great success. However, every once in a while, you may be willing to step out of
your comfort zone and take a risk, if you deem it necessary. In such situations, you may put a
plan into action when there is no guarantee for success and when things could end badly.
Many marketing professionals, like you, want to be in constant control of what happens to
them, but are willing to surrender that control for a chance at a great reward.
Your tendency to take risks some of the time and avoid taking risks most of the time may help
you in making wise business decisions. You are likely to choose the safest option at hand, but
you may be ready to take a risk if the situation demands it. You can leverage your strengths by
placing yourself in situations in which avoiding disaster is more important than any potential
gains from gambling. Daredevils may find you too timid, and sometimes they may have a point,
but when you’re confronted with a challenge, do your best to assess the situation before
deciding whether to play it safe by surrendering the challenge or to take a risk by accepting it.

6. BALANCER OR PARTISAN?
73.30%
Balancer
You are a balancer.
This means that you tend to consider all sides of an argument. You are likely to be open to
new ideas and views, and you are likely to explore a situation well before making a decision.
You are likely to give other people a chance to put their opinions forward, and you are likely to
try to view the situation from their perspectives. You tend to give equal importance to
everyone’s point of view, and you are likely to change your mind when new evidence arises.
Many marketers, like you, are high on ambivalence. They have a tendency to assess an
argument from different angles and believe that issues are more problematic than they appear.
However, others like to make a decision early and stick with it.
As a Balancer, you are likely to be open to considering alternative solutions to a problem. This
may give you a better insight into an issue and the different ways in which it can be resolved.
These tendencies may help you notice things that you might have otherwise dismissed or
overlooked. They may serve you well in making decisions in situations involving a great deal of
uncertainty. People are likely to think that you will give their views a fair hearing. However, your
disposition to think in shades of gray may make it difficult for you to feel confident about
whether you are making the right decision. Other people may even find you indecisive. Keep
doing your best to see both sides of the issue, but try to figure out when it’s time to make a
decision.

7. EXPERIMENTER OR ABIDER?
74.30%
Experimenter
You are an Experimenter.
This means that you are likely to be adventurous and innovative. You are likely to have an
interest in new methodologies and ideas. You are less likely to be afraid of trying something
new and exploring the unknown. In fact, you tend to embrace change with open arms and are
likely to sacrifice your old routine for the chance of doing something new.
Many marketing professionals, like you, welcome change and are receptive to new ways of
doing things.
As an Experimenter, you are likely to find it easy to adapt to any situation. Your willingness to
change may provide you with the flexibility you need to settle into new working environments.
However, your restless need for change may also pose problems. Sometimes, in the pursuit of
trying something new, you may abandon old, but reliable, methods of doing things. New
methods may not always turn out to be efficient. They may not produce the desired results
immediately and may take time to get used to. Think your plans through before rushing into
things. Also, people who prefer tried-and-true approaches may not be comfortable with new
approaches, so try to explain the benefits of the new thing to your colleagues.

8. STEAMROLLER OR COMPROMISER?
60.00%
Mix Of Compromiser / Steamroller
You are balanced between being a Steamroller and a Compromiser.
This means that you are as likely to push for what you want as you are to give in to other
people’s demands by making concessions. You are concerned about your own strategies and
goals and how to achieve them. At the same time, you do not disregard other people’s views
and ideas. You are likely to give them a chance to speak, listen to their suggestions, and help
them achieve their own goals and strategies.
Many marketing professionals, like you, are concerned about achieving their own goals and
interests but are also concerned about other people’s goals and how they will achieve them.
As a Steamroller, your forceful nature will ensure that you get what you want. By exerting
complete authority over a situation, you are likely to achieve your desired goals faster as most
people may simply surrender to your authority and give in to your demands with very little
resistance. However, this may not always be the case. If you are dealing with other
Steamrollers, they may retaliate in a similar fashion and the issue may escalate into a major
conflict. As a Compromiser, you respect other people’s feelings and are as concerned about
their success as your own. This will help strengthen your interpersonal relationships, and other
people may regard you as being “fair-minded.” Such behavior will allow a discussion to
proceed smoothly and will allow everyone to reach a solution in the most efficient way
possible. However, being a Compromiser has its share of drawbacks. If there are Steamrollers
in your team, they may not allow you to contribute your ideas and suggestions to the
discussion. As a result, you may not be able to achieve your desired goals. Hence, you may
need to be a little more forceful in putting your views across. Analyze the situation well before
deciding what conflict management style to use.
Thank you for your participation
Thanks again for taking the AMA Personality Test! We hope you found it fun and informative. Remember,
there are no right and wrong answers here. It’s all about learning about yourself and helping you build your
career in marketing.
To learn more about how the American Marketing Association can help you move your career forward visit
www.ama.org/membership or view our online membership brochure to learn about all the benefits we have
to offer.
About The American Marketing Association
The AMA is a community of more than 445,000 individuals across North America and select international
locations. The AMA serves organizations and individuals who practice, teach and study marketing across
the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and
relationship building; to be a trusted resource for marketing information, tools, education and training; and
to advance marketing practice and thought leadership. For more information about the AMA, visit
www.ama.org.

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