When a warm referral from a mutual connection is not a possibility, in almost every case you should send customized invitations to connect to your target prospects, mentioning the reason you would like to connect with them. Visit their LinkedIn Profiles, find areas of common interest, which common groups you belong to etc. and mention these commonalities in a very carefully crafted message when you request to connect with them. For numerous LinkedIn Tips & Strategies, visit our Blog at: https://linkedsuperpowers.com/blog