Alpha Analytics leverages technology and automation to help some of the largest Market Research companies with their data management and processing needs. Our team and products help our clients gain actionable insights.

1. Alpha Analytics Services Pvt. Ltd.
Market Research Services Capabilities Deck

2. About Alpha Analytics
One-Stop Partner
From Survey Programming to Data Tabulation to Charting Solutions – We provide Market
Research support services that help you transform your data into decision making tools.
Cost Effective
Alpha Analytics automated systems and processes ensure Quality and Cost Effective
turnarounds. Average cost savings of over 35-40%.
Quality Assured
Over 10 years of experiences and continuous learning gives us the maturity to seamlessly
integrate with our client’s processes. Dedicated teams working across time zones ensure
that we complete your projects consistently in time and within budgets.
Alpha Analytics leverages technology and automation to help some of the
largest Market Research companies with their data management and
processing needs

3. What Do We Do For Our Clients?
• CATI/ CAPI/ CAWI
• Panel Research
• Survey Design
• Survey Programming
• Survey Hosting
• Database Support
• Online Dashboards
Survey Programming
• Data Validation
• Data Tabulation
• Open-end coding
• Charting Solutions
Data Management &
Processing
• Regression
• Correlation
• Perceptual mapping
• Discriminate Analysis
• Cluster Analysis
• TURF Analysis
• Conjoint
• Factor Analysis
• Latent Class / CHAID
Statistical Analysis
We have been providing Market Research Support Services to over 25 major
established clients in North America, Europe and APAC region.

4. Our Work Across Clients & Domains
Brand & AD Track /
AAU
Retail
Price Sensitivity &
Satisfaction
Finance &
Insurance
Brand Health /
Positioning
Automobile
Line of Treatment &
Ailments
Pharma
Ad Awareness &
Campaign
Effectiveness
Advertising
Marketing
Effectiveness
Travel & Tourisms
Viewer-Ship & Cross
Media
Entertainment
Brand & AD Track /
AAU / Pricing
CPG
We have executed over 400 AdHoc and Tracking studies last year across the
Consumer Goods, Financial Services, Automobile, etc. - many of them being
multi-country, multi lingual projects.

5. Dedicated project teams for
consistent and reliable project
turnaround
Advanced Systems &
Automated processes helps us
keep costs low.
Our Extensive experience enable
high quality work with quick
turn-around in your time zone
A complete range of statistical
analysis services including
Segmentation, Factor Analysis,
Conjoint, Turf Analysis, etc.
Seamless Augmentations
Of Capacity
Cost Effective
Quick Turnaround Statistical Analytics
Why Alpha Analytics?
Assured data security and
confidentiality through ….
Data Security
Diverse project experience
involving mathematical
modelling for critical
business insights
Data Science

6. Data Management & Processing Capabilities

7. Data Cleaning & Validation
To ensure the quality of data, we do the validation (cleaning) of data using
Quantum and SPSS. Our team ensure that the data does not contain any
unwanted codes, errors or inconsistencies. The data is edited using various
logical checks as per the questionnaire and study objectives provided by the
client and corrected as per the client's feedback.
Speedsters
Constant Raters
Our data validation team checks for the following possible errors :
Illogical Verbatims
Errors of Questionnaire Logic – Routing & Piping

8. Data Tabulation
The data collected from the Survey is validated and analysed to generate
tables in client-specified formats like Word, Excel or PowerPoint that helps
the researcher to interpret the results of the survey and present it to their
clients. Our tabulation team is well equipped to provide quality tabulation
services as per our client’s process standards.
Data Analysis and Tabulation, Data cleaning/editing using SPSS & Quantum
Cross-tabulation using SPSS Quantum, WinCrossTM and SPSS
Data Tabulation services include :
Our team has extensive experience of tabulating complex multi-brand &
multi-country studies.

9. We Are Committed To The Success Of Our
Clients
Clients are supported in
their own time zones
through dedicated
teams
Pay us only if you are
satisfied
SupportTurnaround
Time
Pricing
NA, EU
&
APAC
Within
3 hrs
Savings
of approx.
40%
Performance
Guarantee
100%
Average cost savings for
our clients – Do more
research at less cost
May differ slightly
based on complexity
and survey length
We have long term relationships with our clients. Our clients are our biggest supporters and
we would be happy to provide references.

10. Client Study Type Key Features of the Project
The largest
and most
engaged U.S.
physician
network
Cosmetic BTX Market
Sizing and Hypertrophic
Scar Treatment Trends
Study
Respondent Group: Dermatologists, Plastic Surgeons, Other
Region: Germany, Spain, United Kingdom
Sample: 225 respondents
Length: Large
Complexity level: High
Details:
Pipe in, Data masking, Back check, Conjoint check , Critical conditions, Sum 100% check,
Creating error report, Data recoding and Merging & creating new variables.
A global
expert in
fieldwork
services for
healthcare
market
researchers
Segmentation Study
Respondent Group: PCPs, Psychiatrists, Neurologists
Region: USA
Sample: 450 respondents
Length : Medium
Complexity level: High
Details:
Pipe in, Data masking, Back check, Conjoint check , Critical conditions, Sum 100% check,
Creating error report, Data recoding , Merging & creating new variables and making clean
data file.
World’s
largest MR
Firm
Brand Effectiveness
Study for a large US
retailor
Respondent Group: Retailors Customer base
Region: UK
Sample: 1060 respondents
Length: Small
Complexity level: Medium
Details:
Pipe in , critical conditions check, creating error report for data error such as “Speeders”,
“Straight lingers”, “Outliers” & “Blank” Respondents and creating new variables & making
clean data file
A Few Examples of Our Data Cleaning
Work

11. Client Study Type Key Features of the Project
A leading
marketing
consulting
firm
Brand Pulse
Tracker Study
Region : USA and Canada
Sample : 2000 respondents
Length : Large
Details: Details, Summary & Grid tables as per client requirements , tables for looping & Pipe in Data,
tables with complex filters & netting, Huge no. of banner points , Rim Weighting, weighted tables
output in excel file with good formatting, making weighted SPSS ,creating Dashboard tables for each
wave, creating new variables in SPSS by using complex syntaxes and data recoding
Shopper Pulse
C&G - Custom
Ad hoc Project
Region : Canada
Sample : 2000 respondents
Length : Medium
Details: SPSS Data Restructure from Variable to Cases , Data file merging , Details, Summary & Grid
tables as per client requirements, Tables for looping & Pipe in Data, Tables with complex filters &
netting, combine tables, Rim Weighting , weighted tables output in excel file with good formatting for
each region of Canada separately, making weighted SPSS and Creating new variables.
World’s
largest MR
Firm
Path to
Purchase Study
Region : France
Sample : 3600 respondents
Length : Small
Details: Details, Summary & Grid tables as per client requirements , tables for looping & Pipe in Data,
tables with complex filters & netting, Pre weighting for 9 category, Significance testing @95%
Confidence level, making weighted SPSS file, Weighted and Un-weighted tables with attractive excel
formatting for each of 9 category.
A Few Examples of Our Data Tabulation
Work

12. Data Conversion
We provide the facility to convert Market research data into various formats.
To do so we use various tools and software such as Quantum, SPSS and MS-
Excel & SSS.
Excel format to ASCII (either single card ASCII file or Multi card file).
ASCII data into SPSS format or excel
We can convert data from one format into the other format as mentioned below :
On specific requests we do provide the data in Comma separated values (CSV) or tab separated
values (TSV).

13. Charting Solutions
Our team has expertise in creating PowerPoint, Excel and .Key Presentations &
Reports of Survey results. These presentations or Reports are prepared by
extracting data from the tables and presented in various graphical forms as
per clients requirements.
Tables
Template for Chart
Inputs required from the client for charting :
Special Instructions and standards

14. Open-End / Image Coding
We provide coding of verbatim responses to Open-Ended questions in a
survey. Our coding team provides unmatched value through their experience
over the coding processes
We have developed very reliable systems and processes to ensure quality coding.
Codebook approvals based on actual coding can be concluded seamlessly, ensuring
quality and reliability within time and budgets.
This important activity is often considered the weak link in the coding process. Our
coding team uses proprietary systems and processes to keep track of every
combination/assignment made.
Creation of Code frames:
Assigning respondents to particular categories:
In case editing or reassignment is required, the same can be done correctly and
effortlessly. Maintaining consistency and validity of the data is our biggest
consideration.
*We can code the open ends in your survey using AscribeTM or any other software package, if required.

15. Coding & Data entry Process Flow
Web-based/Computer-based
questionnaire
Coding of open-ended
questions
Paper questionnaire
(Scanned/hard copy)
Code list provided
by the researcher
Data entry
for open-
ended
questions
Coding of open-ended
questions
Electronic
data file
Data entry for
the complete
questionnaire

16. Statistical Analysis

17. Our Statistical Analysis Capabilities
Alpha Analytics offer a complete range of data analysis and statistical analysis services
using SPSS Quantum and SPSS packages. Our core team of solution architects & data
scientists provide actionable business insights and solutions, combining technology
with a deep understanding of mathematics and analytical frameworks
Type of Analysis Brief
Simple/Multiple
Linear Regression
This simple and useful technique can be used to predict one metric dependent variable
based on a set of metric independent variables. We could use this in forecasting sales of
product or the growth rate of any functional industry.
Correlation
Bi-variate, Partial and Distances method of Correlation are used to find degree of
association between two sets of quantitative data.
Perceptual mapping
using
Discriminate
Analysis
Used for classification and prediction of attribute based perceptual mapping. Analysis
along with mapping of variables and brands is done.
Cluster Analysis
We undertake this type of analysis basically for studying the Market Segmentation. For
e.g. this could be a cluster of brands. Hierarchical, K-means cluster methods are used for
this analysis.

18. Cont…
Type of Analysis Brief
Multi-Dimensional
Scaling
Analysis for product positioning and branding, based on consumer rating or
perceptions regarding various attributes. Also used to study gaps in product offerings
for opportunity window.
Conjoint
Analysis for designing product/service offerings. Both Choice based and Adaptive
Conjoint are used.
Factor Analysis
Basically used for data reduction. Important for focusing on most effective variables
amongst a number of variables. Naming these new variables is also done.
Latent Class Analysis
A new concept which is being popular now-a-days which has combined features of
Cluster Analysis and Factor analysis and gives better results than both.
TURF Analysis
Total Unduplicated Reach and Frequency, is a type of statistical analysis used for
providing estimates of media or market potential and devising optimal communication
and placement strategies given limited resources. TURF analysis identifies the number of
users reached by a communication, and how often they are reached.

19. Thank You!
ankit.sharma@alpha-analytics.com