Erin is the founder of Alkalign, a franchise opportunity for fitness studios that go beyond traditional barre classes to incorporate elements of strength, balance and mobility. The document provides information about joining the Alkalign family as a franchisee, including details about Erin and her vision, the support that Alkalign provides to franchisees, and qualifications they seek in franchisees such as a commitment to health, community, and personal growth. Interested candidates are instructed to submit an online form to begin the process of determining if Alkalign is the right fit.

1. Join the Alkalign Family
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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently,
the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota,
New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we
will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your
jurisdiction.

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I’M ERIN, and I’m the founder of Alkalign
Here’s what I am looking for in you: you’re here
because you believe in strength, alignment, and
nourishment—for yourself and others. You’re here
because you’re a leader, a fighter, and you’re
someone who works hard each day to achieve the
kind of balance needed to step out of your comfort
zone and make real change.
Here’s what you should know about me: I believe in our franchisees, and I believe in
Alkalign—completely—and I live it every day. I’ve been in their shoes: I was a
franchisee for more than 7 years before starting Alkalign. I saw what worked, what
didn’t and imagined what I would do differently.
This means that Alkalign is built on years and years of the successes—and
challenges—of a franchise-model business, and that this opportunity is designed with
the franchisee in mind. Alkalign is ready to partner with you to build the best
business we can.

3. Madeby
MarketMe
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OUR GOAL
Our goal is to help people find a dynamic relationship
between strengthening the mind, aligning the body and
nourishing the soul—in every location and community
possible. But that doesn’t mean we’re looking for fast
growth or to spring up in every city. We believe in balance
first, and that applies to our business goals as well. We’re
looking for the right people, in the right locations—those
who truly want to change their work lives by changing the
lives of those in their communities.
WHAT IS
ALKALIGN?
Alkalign is more than a fitness studio—it's a lifestyle. We
go beyond the barre for a variety of offerings and class
formats that incorporate elements of strength, balance
and mobility.
It’s also more than a business opportunity. Franchisees
will be working with our executive team, including a
dedicated training director and manager of franchise
operations—with a combined 30 years experience in the
fitness industry. In addition, we retain a full-service
creative studio devoted to maximizing Alkalign’s potential
through web and print media, video, photography, and
social media strategy. Alkalign is invested in evolving our
business and supporting the whole you.

4. Erin is as passionate about business as she is about health and wellness. Erin brings 20 years
of experience in investment banking, corporate finance, marketing, product development
and Six Sigma project management to her role. Her vision coupled with her business acumen
have led to the creation of Alkalign. As a former franchisee and current studio owner, she is
committed to empowering other entrepreneurs to own and operate successful Alkalign
studios and to help the world become a healthier place, one connection at a time.
Erin graduated from Georgetown University with a BA in History. Erin has taught barre
classes for over 10 years and is currently pursuing certifications in biomechanics and health
coaching.
ERIN PARUSZEWSKI
Lizzie joined the Alkalign Corporate team at its inception in 2015 as a Co-Director of Innovation,
responsible for evolving Alkalign Studios’ class offerings. Since then, Lizzie’s role has expanded
to include Franchise Development and Operations. She is excited to work with the Corporate
Team and prospective and current Alkalign Studios franchise owners to provide them with a
smooth, turn-key start-up and operational experience.
Lizzie received a B.S. and M.S. in Chemical Engineering from Stanford University and gave up
her full-time Engineering career to expand her role with the Alkalign Corporate team. She has
found immense satisfaction in her day-to-day interactions with Alkalign’s amazing family and
wants to bring that experience to communities everywhere.
LIZZIE HAMMERMAN - Franchising Operations
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MEET OUR TEAM
- Founder

5. Vanessa is responsible for the day-to-day leadership and management of Alkalign's Corporate
Team. She brings with her nearly two decades of experience as a business operations leader,
program manager, and leadership coach in Silicon Valley's fast paced technology industry.
Vanessa received her B.S.C. in Operations Management and Information Systems from Santa
Clara University. She has taught group exercise since 2001 and been a member of Alkalign's
instructor team since 2015.
VANESSA WONG
Asha is responsible for building strategy, defining process, and ensuring efficient working
practices to help deliver Alkalign's vision. Asha brings more than 15 years of international
project management experience, having delivered large systems implementations, business
process design, and complex change programs across various industries. She first joined the
Alkalign community as a client after moving to the Bay area from London in 2014. Asha then
became an instructor and is now excited to join the corporate team to help define and
implement Alkalign's corporate strategy.
ASHA MATTHEWS - Program Manager, Corporate Operations
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MEET OUR TEAM
- Corporate Operations

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What We Offer
A proven, forward-looking business model
Dedication and support to open your
studio through site selection, lease
negotiations, build-out, and grand opening
Ongoing guidance and training to manage
nearly every aspect of your business
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Instructor and staff training to help you
build a team that lives up to the Alkalign
name
Ongoing education to keep your classes
fresh, innovative and evolving with
current trends in exercise science
Corporate support in marketing, branding,
retail and operations from our best-in-
breed partners

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Is Alkalign Right for You?
● I do this for me—and the people who
work every day to find their dynamic
balance.
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Our Studio Owners say YES to each one of these:
● We are a team of individuals, a
family of originals. My community is
everything and our collective
strength fuels my individual passion.
● I look forward to coming to work.
There is never a day that inspiring
others will fail me.
● I believe in aligning mind, body and
soul—and I will educate, empower
and inspire others as they live their
personal journeys.
● To know more is to do better: I
recognize challenges and obstacles
as an opportunity to learn and grow.
● I am committed to evolving—for
myself and for Alkalign. The barre is
the beginning. The future is anything
we decide it will be.
● I vow to Live Present—not perfect. I
am real, raw and human. I am not
afraid to ask for help.
● My Alkalign team is built on honest
relationships; a sincere effort; and belief
in the opportunity we’re building
together.
● I will get out of this opportunity what
I put in.

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What’s Next?
Go to: http://alkalignstudios.com/about/franchise/
and tell us a little about yourself by submitting our
online form.
We’ll contact you directly. Let’s get to know each
other.
Due diligence - Let’s make sure we are a good fit for
each other.
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Determine if Alkalign is right for you!

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ALKALIGN IS
MORE THAN A
FITNESS STUDIO–
IT’S A LIFESTYLE.

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