1. Alireza Alizadeh
Curriculum Vitae
November 7th
, 2015
Personal Information:
Name: Alireza Alizadeh
Title: Ph.D., International Marketing Management
First Name: Alireza
Last Name: Alizadeh
Gender: Male
Date of birth: August 26
th
1974
Place of birth: Marand, Iran
Address: Tarbiat Modares University
Jalal Aleahmad Highway
City: Tehran, Iran
Telephone: +989126209921
Email: ar.alizadeh@modares.ac.ir
Areas of Expertise
Brand Management (Branding Strategy, Identity, Image and Reputation), Strategic
Management, Marketing and Sales Management, Enterprise Resource Planning
(ERP) Systems and E-Business (Master’s Thesis)
Education
Bachelor of Electrical Engineering (in field of Telecommunication Engineering),
1997, Urmia Azad University, Iran.

2. Master of Industrial Management (in field of Production Management), 2004,
Allame Tabatabaei University, Tehran, Iran.
PhD in International Marketing Management, 2015, Tarbiat Modares University,
Tehran, Iran (Thesis Title: Formulation and Explaining of Branding Strategy
Selection Model by Organizations in Emergent (Developing) Countries: Grounded
Theory Strategy).
Business Activities and Executive Experiences
System Analyst and ERP Expert in Iran Informatics Development Company, 2000-
2001.
Sales Expert and Regional Manager in Pars Shahab Light Bulb Company, 2001-
2004.
Marketing Manager for Epson Products in Madiran Company, 2004-2005.
Project Manager of E-Commerce Readiness Assessment project for ETKA (Chain
stores) and Quality Assurance Manager of National Readiness Assessment of ICT
Project in Iran at Datis Company, 2005-2006.
Marketing and Export Expert and ERP Systems Analyst in Bonyad Mostazafan
Holding (with more than 100 companies in different categories), 2006-2007.
Manager of Tehran Refinery Excellent Projects (Strategic Management, BSC,
Leadership Style, Teamwork Organizing and EFQM) at TUV Iran Company,
2008-2009.
Chief of Board and Planning Projects Manager at Chinesh Company, 2009-2010.
General Manager Consultant and Export Manager at Dorsa Company (Kitchen
Appliances Manufacturer with more than 500 People), 2010-2012.
Vice President, Human Resource and Export Manager at Dorsa Company
(www.dorsa-group.com), 2012-now.

3. Major Consulting
Consult of Planning and Marketing Affairs at Rahbaran Petrochemical Company,
2008-2009.
Consult of ERP Projects at IMQ Company, 2009-2010.
Consult of Strategic Management at Arak Petrochemical Complex, 2007.
Publications
Books (in Persian):
Hanafizadeh, P., Alizadeh, A., Rezaei, M. (2007), “E-commerce: Definitions,
Obstacles and Solutions”, Sharif Jahade Daneshgahi Publication.
Alizadeh, A. (2001), the Translation of Total Information Systems Management
Book in Persian.
Alizadeh, A. (2003), the Translation of E-Business and ERP Book in Persian.
Papers in International journals:
Alizadeh, A., Moshabaki, A., Khodadad, H. S. H. and Kord Naiej, A.
(2014), “The Comparison of Product and Corporate Branding Strategy: a
conceptual framework”, IOSR Journal of Business and Management
(IOSR-JBM), Vol. 16, Issue. 1, Ver. IV, pp. 14-24.
Alizadeh, A., Moshabaki, A., Khodadad, H. S. H. and Kord Naiej, A.
(2015), “Design and formulation of branding strategy selection model in
organizations: multi business firms”, International Journal of Academic
Research, Vol. 6, No. 6, pp. 416-430.
Papers in Iranian Journals (in Persian):

4. Alizadeh, A., Hanafizadeh, P. (2006), “The Determining of Critical Success
Factors in Implementation of Enterprise Resource Planning (ERP) and Ranking
them”, Sharif Journal, Vol. Winter 2006.
Alizadeh, A., Hanafizadeh, P. (2007), “The Study of E-commerce Implementation
Preventives and Ranking them”, Modern Registry Conference, Instruments and
Landed Property Registration Organization. Autumn 2007.
Teaching Courses
E-Commerce for Masters Student at Jahade Daneshgahie Sharif Institute, 2006.
ERP 3days Courses (About 20 Courses) at Different Iran Petrochemical
Complexes (Bandar Imam, Razi, Tabriz, Khorasan, Isfahan, Shiraz, Tondguyan,
Ariasasul, Farabi, Amirkabir, Rahbaran, ...), 2005-2008.
Strategic Management 3 days Courses at Different Iran Petrochemical Complexes,
Oil Ministry and Gas Department, 2006-2009.
Brand Management at Commercial Petrochemical Company, 2010.
Research Methodology (Total 4 Courses each 50 hours) at Instruments and Landed
Property Registration Organization and Companies Registration Department,
2007-2008.
Systems Analysis, Management Theories and team working 3days Courses (About
11 Courses) at Different Iran Petrochemical Complexes and Oil Ministry, 2008-
2009.
Working Papers and Books
Explaining Branding Strategy Selection by Organizations: Grounded Theory
Strategy, 2015
The Relationship between National Cultures and Branding Strategy Selection,
2015

5. Causal conditions affecting the selection of branding strategy in organizations,
2016
Creating differentiation and preference, the primary aim of the branding strategy in
organizations, 2016
The investigation of context factors affecting the selection of branding strategy in
organizations, 2016
The study of intervening Conditions affecting the selection of branding strategy in
organizations, 2016
Positive and Negative Consequences of branding strategy in organizations, 2016
Editorial Positions
Editorial Board: Corporate Reputation Review, Rotterdam, Holland, 2015
The Reviewer of Journal of Brand Management, Palgrave Macmillan, UK, 2015
The Reviewer of Journal of International Business Studies, Palgrave Macmillan,
Michigan University, 2015