This document provides information about chiropractic care from Mike Cassidy-Hogg DC. It discusses what chiropractic is, how it can help with musculoskeletal disorders and general health, and the specific techniques used including adjustments and physical therapy. The purpose of chiropractic care is to help maintain good function and quality of life by restoring good joint function, especially in the spine. It emphasizes clear explanations and empowering clients to maintain their health. A testimonial from a satisfied client praises the diagnosis and improvements to their posture and pain. The document suggests offering free back checks to companies to improve employee health and reduce absenteeism.

1. Mike Cassidy-Hogg DC

2. BNI Pavilion Chapter
How to find us referrals…
(if you don’t know BNI, click here)

3. What is chiropractic?
• Primary health care profession
• Speciality: Musculoskeletal disorders and their
effect on general health
• Regulated by
• 4-5 year degree course plus 1 year post graduate

4. What do people use chiropractic for?
• ‘MSDs’ (cost companies big ££)
– Back pain
– Neck pain
– Headaches
– …& other musculoskeletal disorders
• Maintaining good health
• Freedom of movement and good posture

5. What do we do?
• Specific manual techniques called adjustments
• Also other forms of physical therapy, including:
– Muscle work
– Medical Acupuncture
– Simple exercises
• Offer advice to help maintain good health, eg:
– Posture
– Nutrition
– Appropriate exercise
– Motivation

6. What is our purpose?
• Help staff stay well and companies save money
• Help people maintain a good quality of life &
encourage them to look after their health
• Restore good function to the joints in the body,
especially the spine
• Teach people how to maintain good results

7. How are we different?
• Treatment focus is on the adjustments
• Super user-friendly system, and clear concise
explanations:
– What we offer
– Each step clearly explained
– Expected results
– Costs and timeframe
• Empowering and teaching the client how to
maintain the results they achieve

8. Testimonial
"I have suffered from neck and back pain for as long
as I can remember. In the past I have been to see
chiropractors, doctors, Chinese herbalists and
osteopaths.
Mike diagnosed the problem within our first session
and it suddenly all made sense. I FINALLY
understood why I was in pain.
I have had 10 sessions and am going to continue
with a maintenance programme. I can see a vast
improvement with my posture. Thank you so much
for all your help. I will be recommending Align
Chiropractic to everyone."

9. Who’s a good referral?
• HR Directors or CEOs
FREE BACK CHECKS
– Reduce absenteeism
– Improve morale
– Direct to employees
– Proactive measure
– No charge at all

10. How to bring up Free Back Checks
Suggestion…
• “I know a chiropractor who does Free Back
Checks for companies. I can ask him to send
you some information if you like.”
• Info PDF “Free Back Checks at Work”

11. Please contact…
mike@align.org.uk
01273 870010
www.chiropractorbrighton.com
Michael Cassidy-Hogg DC