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ALIEN REBOOTED 
A Marketing Monster Awakens from Hypersleep 
Dr Kerry Gough 
Birmingham School of Media
Dark Horse Comics: 
Extended Alien Universe 
• Certainly not the first extension to the Alien narrative arc
Alien Origins 
Lengthy genesis… 
Alien (79) 
Aliens (86) 
Alien 3 (92) 
Alien Resurrection (97) 
…extended play 
AVP: Alien vs. Predator (04) 
Aliens vs. Predator: Requiem (07) 
Prometheus (12)
H.R.Giger: 
Alien 
Monster 
VI
Alien Creations & the 
Importance of Design
Alien Underground
Extending 
the Alien Narrative 
Prometheus returns to 
Alien story of the 
space jockey 
Narrativises origins 
creation story 
Engineers as creators of mankind 
To retell the original Alien story 
New and improved
The Importance of Origins…
ALIEN REBOOTED 
A Marketing Monster 
Awakens from Hypersleep 
Signing off… 
Dr Kerry Gough, Birmingham School of Media

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Alien rebooted gough bcu final

  • 1. ALIEN REBOOTED A Marketing Monster Awakens from Hypersleep Dr Kerry Gough Birmingham School of Media
  • 2.
  • 3.
  • 4.
  • 5. Dark Horse Comics: Extended Alien Universe • Certainly not the first extension to the Alien narrative arc
  • 6. Alien Origins Lengthy genesis… Alien (79) Aliens (86) Alien 3 (92) Alien Resurrection (97) …extended play AVP: Alien vs. Predator (04) Aliens vs. Predator: Requiem (07) Prometheus (12)
  • 7.
  • 8.
  • 9.
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Alien Creations & the Importance of Design
  • 31.
  • 32. Extending the Alien Narrative Prometheus returns to Alien story of the space jockey Narrativises origins creation story Engineers as creators of mankind To retell the original Alien story New and improved
  • 33. The Importance of Origins…
  • 34. ALIEN REBOOTED A Marketing Monster Awakens from Hypersleep Signing off… Dr Kerry Gough, Birmingham School of Media

Editor's Notes

  1. Re-adressing the purpose of the Space Jockey of Alien (1979) Mark Verheiden; Dark Horse Aliens comic book extension, 1988 Known first as ‘the Other’ and later the Mala’kak Aliens Original Sin(05) Represents renewed interest not in the alien xenomorph, but in origins of the space jockey
  2. Much debate on progeny of the alien series
  3. Scott’s original inspiration for Alien (1979) Concept art for the film built upon ‘biomechanoidal’ art contained in H.R.Giger’s Necronomicon Described by Timothy Leary as ‘biochemical, neuro-gynological and post-terrestrial’ – designs offered psycho-sexual Built of sex and sinew, carcass, cartilage and orifice, these ‘soft-machine bodies’ and ‘courageous bio-scapes’ are arguably the star of the original film Original inspiration retained in Prometheus (2012)
  4. The Alien franchise has inspired ongoing creative engagement with the film series – shoes designed by the late UK designer Alexander McQueen (2010)
  5. London Underground saw a recent redesign in preparation for the launch of the Aliens: Colonial Marines Console game (Feb 2013)
  6. Nemesis Sub Terra paid homage to the Alien life cycle (Mar 2012)
  7. To return to the film Prometheus… 'expressing "growing anxieties" about "our place" in a world in which... capacity has been enhanced by artificial intelligence' (Telotte in Neale 103) But also addressing anxieties of the fans in terms of the genesis of the alien race and the place of the space jockey
  8. For the fans these origins are essential for narrative arc buy-in Looking for fit, as part of the narrative arc If not found, Resulting in rejection as a franchise cash-in