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Hiding Information inside Big Data:
the hypocrisy of privacy
Alicia Asín Pérez, CEO & Co-founder @aliciaasin
2
Sensors everywhere generating tons of information...
3
We are generating a lot of data...
80 GB/day
4
… but things can generate much more!
520GB/ day·blade
5
Public data or information?
Intheair.es
6
Data is nothing without context
#1 Key Idea
7
Remember the NSA leak?
8
9
Is privacy a real concern...
10
...Or are we just unaware of the lack of it?
Camera
Microphone
Track 100% of use
11
The hypocrisy of privacy
#2 Key Idea
12
Fukushima – March 11, 2011
Source: ABC.com
13
Side effects
14
Crowdsourcing: an example of spontaneous cooperation
15
Open Data: Democracy for Big Data
#3 Key Idea
16
Summary
Open Data: Democracy for Big Data
The hypocrisy of privacy
Data is nothing without context

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Alicia Asin, Libelium CEO, keynote talk in Strata + Hadoop World Europe 2014 in Barcelona, Spain