The document discusses the concept of muses, emphasizing how ancient Greeks revered these goddesses as sources of creative power. It highlights the significance of originality and personal exploration in innovation, suggesting that without skill and new experiences, one cannot discover new ideas. Additionally, it touches on the etymological connections of terms like 'museum' and 'music' to the muses.

1. Grab yourself an alibi!
Jacopo Romei

2. Bio
• @jacoporomei
• Coach of eBay Annunci team
• ideato partner & board advisor

3. To each his own (alibi)

4. Velasco

5. Wright bros

7. The Universe is
uniform

8. If yours is not, start
wondering why

9. “The Greeks were so committed to ideas as supernatural forces that they created
an entire group of goddesses (not one but nine) to represent creative power; the
opening lines of both The Iliad and The Odyssey begin with calls to them.These nine
goddesses, or muses, were the recipients of prayers from writers, engineers, and
musicians. Even the great minds of the time, like Socrates and Plato, built shrines
and visited temples dedicated to their particular muse (or muses, for those who
hedged their bets). Right now, under our very secular noses, we honor these beliefs
in our language, as the etymology of words like museum ("place of the muses") and
music ("art of the muses") come from the Greek heritage of ideas as superhuman
forces.” -- S. Berkun,The Myths of Innovation

10. No methodology can
replace your skill

12. “You can't find anything new if
you only travel where others
have gone.” -- S. Berkun

13. “Others” is just
yourself.
Maybe just yesterday.

14. You are free to change.